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Things to Consider……. Stage management, riders, transport/parking, contracts, set times,
promotion, poster design, ticket price, dates, disability access, dealing with politics/egos, how much to pay a band, how much is a band worth?, door deals vs guarantees, support slots, venue costs, what night of the week for a gig?, what venue suits what music? Backstage passes, friends and family/guest lists, run sheets, backline share, equipment storage/ music to play between sets, media coverage, ticket giveaways, merch desk, sound engineers + costs, on sale dates, art work, what are you selling?, all ages vs over 18, alcohol, staff, bands selling tickets, band brand style, marketing/promotion, social media, contact details, press kit/releases, photos, documentation, tax/accounting/budgeting, professionalism/etiquette, touring, radio, event name, booking company name, lighting/rigging, venue management, dealing with agents, splits for management, agents fees, APRA fees, security, band management, networking/elevator pitches, making promo videos, converting/sending files, photography/photographers, filming, comfortable footwear, cleaning of venue/toilets, venue choice, what genre for what venue?, stage design/set up/props, how many free guests per band/per media-plus 1’s, what to include on a gig poster, graphic designers, preparation/planning, professionalism, making money from gigs, pay to play, start small, sending material to press/radio etc., workplace health and safety, fold backs/monitors/audio etc., bar staff, when to start promotion, sound checks, accommodation/travel, tour vans, lawyers, what to do when a band pulls out, plan B’s, Groupies/fans and how to deal with them, wristbands, projector screens/images, following up and following up again.
Assessment & Due Dates
1. Participation in class/group work
2. Band & Venue Directory
3. Gig: venue, performers, risk plans
4. Marketing: Promotional Strategies for gig
5. Audio: Setting up PA
Dates TBC
Course Schedule: Booking Performance Venues. Week 1-8
Week 1: Course Overview/ Groups/ Assessment Structure/ Talks- What do you want to learn?
Week 2: Booking a Venue (Dates, ticket prices, how many bands?, set times, sound check, who else is playing that week? Band bio’s, promotional material, door deals vs. guarantees, )
Week 3: Booking a Band/Artist (What genre?, What type of night?, How to approach, support slots, how much to pay the bands?, guest lists, ego’s/politics, extend invitations)
Week 4: Writing a Gig Contract. When things go bad….
Week 5: Financing a gig. Risk Assessments. How to plan a gig for cheap
Week 6: Graphic Design/Poster Art/Poster bills. Laws/costs/ways to minimize costs
Week 7: Venue Safety risk assessment. Disability access, what can go wrong?
Week 8: Running the gig (stage management, guest lists, stage design, backline, managing egos/bands, staff, merch, riders, transport/parking, lighting/rigging, photographers)
Course Schedule: Promote Products and Services. Weeks 9-16
Week 9: Writing a Press Release
Week 10: Social Media ideas.
Week 11: Getting your gig in the press. Ticket giveaways and reviews. Photo articles. Press workshop. How to handle an interview with the press in person or over phone
Week 12: Budgeting for your promotion.
Week 13: Merch Ideas
Week 14: Selling tickets. Online vs. Physical. Bands/Punters
Week 15: EPK’s. Sonicbids etc.
Week 16: Getting your gig on radio. Interviews.
Course Overview: PA Set Up. Weeks 17-20
Week 17: Gigs/PA Set Up
Week 18: Gigs/PA Set Up
Week 19: PA Set Up/ Gig Review
Week 20: PA Set Up/ Gig Review
Session Breakdown
9.00-10.00AM
The week in music. Music stories from around the world
Q&A on topics/ Whole group discussions
Homework/Revision/Class Forum
In depth study/analysis of core topics
10.00-10.45AM (15 Minute Break)
Documentaries/Clips/Ideas/Visual time to inspire/educate
11.00-12.00PM
Group Work and Teacher/Student/Group time.
Core Beliefs for Booking Gigs
Start small scale/ Life Long Learning
Professionalism at all times
Use as least $$$ as possible
Treat it as a business not a hobby. Be careful not to mix business with friendships. I.e. booking a mates band because you like them. You have to think about your audience, not yourself.
Planning/Preparation is key. Back up plan B’s.
Mistakes happen. Learn from them.
Network but don’t kiss ass
Take calculated risks
Think outside the box at all times….anything goes in the music biz!
Gig Groups Split into groups of 3
Choose a genre that you all agree on to promote
Decided on a serious music industry business name for your group that will be used to book your bands and venue.
Make the following for your group:
Facebook, Twitter and any other social media sites for your group that you wish.
Choose a logo/font or design one (not urgent or applicable if you wish, but will look more professional)
Email address. (Gmail or Hotmail will suffice but an info@... looks more professional)
Venue Booking List
You are required to search and document a new venue each week, answer these questions and
Include the name of the venue
Include a photo of the venue
Include the venues contact details including phone, address, website, social media sites, fax number, email address
Brisbane Band/Artist list
Your job each week is to fill in the following on the class forum. You are to do this twice for two different bands/artists. Include as many responses as you can.
Find a local (Brisbane) band/artist
Post a photo of the artist/band
List the artist/bands’ links to social media such as Facebook, MySpace etc..whatever you want to include
List the genre of the band/artist
List the bands location if known
List the amount of members in the band
Include their biography
