MUSIC MAGAZINE QUESTIONNAIREAUDIENCE RESEARCH

STATISTICS

What music do you like listening to?

RapClassicalIndiePopRockReggae

I gave my questionnaire to 50% males and 50% females. The most popular music to listen to was Indie, the data says that 90% of people listen to it. Not far behind this was Rock, with 80% of people listening to it.

What music magazines would you read?

NMEMojoQKerrang!Uncut

The most popular magazine to read was NME with 70% of people saying they read it. Q and Kerrang! were read by 60% of the people who I asked. This reflects people’s music tastes.

Which masthead would attract you to a maga-

zine?ForteRiffLeadVolume

‘Lead’ was the most popular masthead with 70% of the people who I asked saying it was their favourite. No one voted for ‘Volume’, also ‘Riff’ and Forte didn’t have many people vote for it.

Which of the following slogans do you prefer?

Love Live, Love LeadHear the MusicMusic Sur-rounds YouLoud and Live

I wanted to know whether I should have a slogan in my music magazine so I came up with some ideas. The data came back as 70% of the people liked ‘Love Live, Love Lead’ which would match the most popular masthead ‘Lead’.

How much would you pay for a weekly music mag-

azine?£1 - £1.50£1.60 - £2.00£2.10 - £3.00£3.00 +

By looking at this data, most people would be willing to pay £1.60-£2.00 for a weekly music magazine. Nobody ticked the box for £3.00+.

What type of image would encourage you to buy a

music magazine?Male Group Female

GroupMixed Group Female ArtistMale Artist

70% of people said that having a Female Artist on the front cover of a magazine would encourage them to buy it. Whereas no-one voted for a female group, it was the least popular. 10% of people said that a male artist as the image would encourage them to buy the magzine.

What would you like to see on a contents page of a music mag-

azine? Editors Letter

Film Reviews

Video game Reviews

Downloads

Interviews with artists

Live Gigs/Festivals

Reviews of albums

Regulars

Interviews were very popular, with 80% of people ticking it. The Editors letter, film reviews and information on gigs and festivals had 70% of people vote for them. These were the most popular sections people would like to see.

What type of article do you like to read in a magazine?

Reviews of bands/artists

1st Person in-terviews

3rd Person in-terviews

Information and facts on bands and artists

60% of people said they like 1st Person interviews, the rest voted for reviews and 3rd person interviews. Nobody wanted information and facts on bands and artists.

Would you use the internet or other media platforms asso-

ciated with a magazine?

YesNo

Every person who I gave the questionnaire said they would use the internet or other media platforms associated with a magazine.