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The Indian section of a global study of the music consumption habits of almost 20,000 16-64's in 26 countries in 2012. www.allthatmatters.asia
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Connected Music Matters 2012
INDIAMATTERS
How we did it
• Online survey• Conducted in April 2012• People aged 16 – 64*• Total 19,714 interviews achieved • 26 markets around the world
* Aged 18-‐64 in the USA and Canada
Sharing music
3
52% Listened to/watched music or music videos on social networking sites
31% Posted/shared music or music videos on social networking sites
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
In past 30 days:
41%
54%
35%
51%
22%
50% 51%
69%
16%
42%
North America LATAM Europe APAC Middle East/Africa
5
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
Listened to/watched music or music videos on social networking sites
Posted/shared music or music videos on social networking sites
La;n America -‐ music prevails on social networking
GlobalAPACIndia
IndonesiaHongKong
ChinaSingapore
South KoreaAustralia
Japan 8%20%
29%32%
41%44%
49%53%
35%31%
APAC - Connected Indians and Indonesians
GlobalAPAC
IndonesiaIndia
HongKongSingapore
ChinaAustralia
South KoreaJapan 28%
42%48%
52%54%56%59%
69%51%52%
6
Listened to/watched music or music videos on social networking sites
Posted/shared music or music videos on social networking sites
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
Who’s Paying?
7
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
Free streaming services
41%
Downloaded without paying
32%
Paid streaming services
13%
Paid to download a music track
14%
Paid to download a whole digital album
9%
Paid Non-‐paidIn past 30 days:
INDIAN’S ARE #1!
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
India30%
South Korea24%
Indonesia20%
India38%
Mexico23%
Indonesia22%
India30%
Indonesia18%
Turkey17%
Top 3 marketsPaid
Paid to download a music track
14%
Paid streaming services
13%
Paid to download a whole digital album
9%
Non-‐paid
The Bad BoysTop 3 markets
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
Indonesia70%
China63%
India59%
Brazil65%
Mexico63%
Argen;na, Turkey61%
Free streaming is popular in La;n America; Free downloading is much preferred in Asia
Free streaming services
41%
Downloaded without paying
32%
Still Listening to
CDs?
11
Purchased a music CD in a physical store
17%
Purchased a music CD via internet
12%
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
In past 30 days:
GlobalAPACIndiaChina
IndonesiaSouth KoreaHongKongSingapore
JapanAustralia 8%
9%12%12%13%15%17%
40%16%
12%
India - Ready for Digital Transformation
GlobalAPACIndia
IndonesiaChina
HongKongSingaporeAustralia
South KoreaJapan 8%
14%14%16%18%19%
27%39%
19%17%
13
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
Purchased a music CD in a physical store
Purchased a music CD via internet
Music Apps
14
26% Downloaded music apps to mobile phones / tablets in the past 30 days
AcLviLes done in the past 30 daysSource: Ipsos Global @dvisor: Music MaSers 2012
35%35%
17%
33%
13%
16
AcLviLes done in the past 30 days Source: Ipsos Global @dvisor: Music MaSers 2012
Downloading music apps popular in Asia and Middle East/Africa
North America LATAM Europe APAC Middle East/ Africa
Downloaded music apps in the past 30 days
India is #1 Music App Market in Asia (twice global avg)
17
India(53%)
Indonesia(52%)
China(46%)
South Korea(39%)
Hong Kong(38%)
Global(26%)
Downloaded music apps in the past 30 days
Bands and Fans
18
In past 12 months:
AcLviLes done in the past 12 months Source: Ipsos Global @dvisor: Music MaSers 2012
36% (43%)Went to a concert
31% (40%)Went to a music fesLval
( ) India %
20
28% (39%)Purchased arLsts'/bands' merchandise
In past 12 months:
AcLviLes done in the past 12 months Source: Ipsos Global @dvisor: Music MaSers 2012 ( ) India %
Music Discovery
21
Traditional channels cannot be neglected
22
Radio programme
TV programme
Social networking sites
Told by friends/family
Radio advertisement
TV advertisement
Internet advertisement
Movie theme music
Magazines/newspapers
Official websites of artists/bands 31%
42%
40%
41%
46%
41%
38%
46%
47%
42%
19%
22%
24%
24%
26%
27%
31%
32%
33%
35%
GlobalIndia
Top 10 sources of knowing new music
How did you find out about new music last Lme Source: Ipsos Global @dvisor: Music MaSers 2012
WORD OF MOUTH
23
Told by friends/family
Posters/billboards of artists/bands
Social networking sites
Magazines/newspapers
TV programme
Official websites of artists/bands
Internet advertisement
TV advertisement
Radio advertisement
Radio programme 22%
18%
24%
24%
27%
24%
27%
25%
23%
26%
11%
11%
11%
11%
11%
11%
12%
12%
13%
17%
GlobalIndia
How did you find out about the recent live music performance have aSended Source: Ipsos Global @dvisor: Music MaSers 2012
Top 10 sources of knowing live music performance have aYended recently
How they listen
to music
24
In India, Mobile Matters!
25
Radio
Desktop/laptop computer
Mobile phone
MP3 player
CD player
TV
Tablet PC 4%
7%
4%
17%
34%
26%
5%
2%
6%
6%
12%
17%
25%
28%
GlobalIndia
Device use most ogen to listen to musicSource: Ipsos Global @dvisor: Music MaSers 2012
Device use most oZen to listen to music
For more informa;on on how to get hold of even more informa;on please contact:
[email protected]@HKJaps
MUSIC MATTERS
What Happened at:
www.allthatmatters.asia© Branded Limited
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Jason����������� ������������������ Mraz
shortlisted as:
“Asia’s Best Large Scale Event”at the Asian Conference Awards 2012
© Branded Limited
In just seven years Music Matters has uniquely succeeded in creating a global platform for the Asia Pacific region’s music industry and has featured:
– Over 8,000 Participants from Around the World – 750+ Leading Speakers– Hundreds of Bands & Thousands of Fans– 400+ Official Media Partners – 100+ Industry Associations– Localised Events in Mumbai, India and Hong Kong
• In 2011 we also launched Digital Matters, relocated to Singapore and created history• We are now Asia’s destination for the world’s digital and live entertainment business
© Branded Limitedwww.allthatmatters.asia
All That Matters in Music & More
CONFERENCE:• Over 1,200 Participants from
– 30 Countries & 397 Companies– 169 Speakers– 85 Media Partners/Industry Associations– 100 Journalists– Nokia Above&Beyond Pool Party
• Trended on Twitter MUSIC MATTERS LIVE FESTIVAL:• 42 bands from 15 countries• Thousands of Fans• 60,000 Facebook Likes• Broadcast Live on YouTube/Over 100,000 live views• 7,000 App Downloads/16,000 Song PlaysUS$ 3,500,000+ MEDIA VALUE
– (source Fulford PR)
© Branded Limitedwww.allthatmatters.asia
2012 RESULTS
2012 KEYNOTE SPEAKERS
“I want to thank you again for a wonderful experience and for directing my attention to Asia. I'm very excited about the region and I'm now exploring the possibilities there.” Bob Ezrin, Producer
“It was a great event that gave me additional insight to the Asian music markets.”
Troy Carter, Manager Lady Gaga CEO and Founder, Atom Factory
Music Matters is renowned for producing artist performances during the main conference and 2012 was no exception with no fewer than NINE amazing artists on the conference mainstage.
Music
Gen.Ent
Broadcast
AdverLsing
GamingMovie
Other
Publisher
Technology
BY INDUSTRY
CEO/Pres
MD/Director/SVPSnr. Mgr/VP
Others
SENIORITY
AustraliaN.America
Greater China
IndiaJapan
SE Asia
Korea
Europe
Singapore
BY COUNTRY
WHO WAS WHO?
NETWORKING MATTERS
LunchesParties
Our famous evening networking events and parties continued in 2012.
Opening night began with cocktails, sponsored by Getty Images, followed by our annual Hard Rock Party with special acoustic performances from Midnight Youth (New Zealand) and Dustin McGehee (USA). Singapore Music Society and e2i hosted the Singapore Matters cocktails, after which everyone gathered poolside at the hotel, bringing attendees together for a spectacular Nokia presents Above & Beyond at the Music Matters Pool Party (see over). Viki sponsored the opening night of three amazing nights of live music during the festival, Music Matters Live. Trace TV partnered with Bacardi to say thanks to all attendees with closing cocktails on the final day.
Samsung hosted a high level luncheon on the first day of Digital MattersThe YouTube Music team hosted an exclusive and intimate lunch for entertainment leaders from across the world.PRS & WIPO Co-hosted a lunch for attendees of the WIPO Music Matters Forum.CIMA hosted the Canadian International VIP lunch where members of the Canadian delegation presented to a select group of attendees, made new contacts and exchanged information.
ALLTHATMATTERS.ASIA
WORKSHOPS & ROUNDTABLES
I
Broadcast LIVE on YouTube over three nights, over 6,000 fans attended the Music Matters Live festival which featured 42 bands from around the world. Celebrating the explosive global K-Pop phenomenon, and with the support of KOCCA, we produced a “K-Pop Night Out” showcase as the opening of the festival introducing eight acts including Cube Entertainment’s rookie boy band, BTOB alongside big-names such as Drunken Tiger & T, DJ Clazzi, Bizzy and M.I.B.
Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS, Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps (Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). There were also performances from eleven Singaporean independent artists and bands such as SIXX, Inch Chua and The Great Spy Experiment.
BROADCAST LIVE ON YOUTUBE OVER THREE NIGHTS
600 guests ranging from conference attendees, media and of course fans spent a number of hours in a beautiful, poolside setting, listening and dancing to tunes played by world renowned DJ Tony McGuiness.
Watch the AWESOME video of the party here: http://tiny.cc/kropgw
presents
© Branded Limitedwww.allthatmatters.asia
Music Matters worked with government agency e2i and the Singapore Music Society to donate US$ 50,000 worth of complimentary passes to local Singaporean artists to attend the conference and meet the “Gods” of the industry
MENTORING MATTERS
60,000
The combined social impact of Digital and Music Matters and Music Matters Live this year was
phenomenal. Our “Live” Facebook page grew to 60,000 likes, our App has now had more than 7,000
downloads and #mm12 was trending across Twitter Asia Pacific.
A landmark achievement of 2012 was the Music Matters Live Facebook Page which engaged fans and
enabled them to connect with the bands playing at the live festival. Features of the page included
messages from the bands, music videos, photos, competitions and lots more ….
www.facebook.com/musicmatterslive
SOCIAL NETWORKING
MATTERS
© Branded Limited
With 23 Media Partners and 60 Association/Industry Partners, the event generated over
US$ 3,500,000in global media value
（Source: Fulford PR)
WINNERS:
“BEST TRADE SHOW” Singapore Experience Awards 2012
www.musicmattersconnects.com
ALLTHATMATTERS.ASIA
Singapore May 21-25 2013
��, �������������
Branded Limited
• Branded owns Music Matters• Branded markets & produces events by with and for the Asian media & entertainment industry• In 2001 Jasper Donat and Michael Denmark co-founded Branded, a leading Asian media & entertainment event marketing
agency, partnering brands with a number of the world’s leading entertainment attractions including Walking With Dinosaurs, the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum, We Will Rock You, James Blunt, ARTHK, Chicago the Musical, Cirque du Soleil and even Barney the Dinosaur
• Branded also specialise in the new technology and media B2B space working with clients such as CASBAA & Haymarket Publishing
• Branded was voted Top 10 Event Marketing Agency in Marketing Magazine• Contact us:
Programme Enquiries: [email protected] & Partnership Enquiries: [email protected] Enquiries: [email protected] Applications (Festival): [email protected]
