MUSIC VIDEO FEEDBACK

FROM SURVEYMONKEY

We created a questionnaire for our target audience to complete, giving us an idea of how well the video went and what they enjoyed about it. The questions we asked were:

• What gender are you?• How convincing is the story throughout the video?• On a scale of 1 to 5, (5 being the highest) how well do the

choices of locations work?• Do you think the actors suited the genre?• Did the style of music match the visuals?• How successful was the lip syncing?• Are there any obvious links between this music video and

others?• Did the video sustain your interest throughout?• On a scale of 1 - 10 (10 being the highest) how successful was

the music video?• What stood out during the music video?

We sent this to our target audience through Facebook and placed the video on YouTube allowing people to easily access it.

2) HOW CONVINCING IS THE STORY THROUGHOUT OUR VIDEO?

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4

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10

12

Very

Good

Unsure

The most response we got to this question is ‘good’ this shows that the story worked but maybe confused some of our audience at some points. Although I am still very pleased with the feedback from our survey.

4. DO YOU THINK THE ACTORS SUITED THE

GENRE? Everyone within the survey said ‘YES’ for this question which I am very pleased with as it shows that they did not look out of place within the video. When choosing outfits and designs we chose things that we thought people within that genre would normally wear making it suit the video. By having everyone agree to this it shows that our audience for the genre understand what sort of clothing and fashion people within that genre would normally have.

7) ARE THERE ANY OBVIOUS LINKS BETWEEN THIS MUSIC VIDEO AND OTHERS?

We got mixed comments on this question as some had ideas of the types of videos it reminded them of whilst others didn’t. Someone wrote ‘very individual’ which I think is a positive thing as it has given our audience something new to see and a lot of them have seemed to enjoy it. Allowing us to be inventive within our work. There are other comments saying like an ‘indie’ video which is good as this is the type of genre we were aiming it towards.

QUESTION 7 CONTINUED…‘Some of the ideas were quite unique’ The unique ideas could gives us a little edge on attracting ranges of audiences whilst still focusing on our main target audience.A few people mentioned the Intertextuality at the beginning of the video with the feet tapping which we looked at examples ‘Kickstarts’ video for.

8) DID THE VIDEO SUSTAIN YOUR INTEREST THROUGHOUT?

88.9% of people asked said ‘very’ which means most of them enjoyed it whilst 16.7% said ‘Most of it’ so there could have been parts which they didn’t think worked as well with others. Nobody said ‘Not at all’ which is positive as it allows us to see that we did grab our audiences attention through most of the video.

9) On a scale of 1 - 10 (10 being the highest) how

successful was the music video?

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1

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4

5

61

2

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4

5

6

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8

9

10

Everyone who took the survey has given us a mark over ‘5’ for the music video being successful, which is over half showing that no one thought it was really unsuccessful. Most people have put our video rating at a ‘9’ I am very pleased with this as we sent the survey to our target audience and many of them seemed to enjoy it.

10) What stood out during the music video?

QUESTION 10 CONTINUED…

QUESTION 10 CONTINUED…• All the comments received back from question 10 are

very positive. A lot of them talk about the locations shots; the beach, fair ground etc. and comment on how well they worked. I think the fairground catches a lot of attention due to the bright lights.

• People also commented on the lip syncing saying it was ‘accurate’ to make sure our lip syncing more interesting we used various girls to make the lips look different and added different colours and patterns.

• Another positive is that a few people mentioned the video fitting the beat of the music, which at first we had trouble with as we didn’t realise how fast some bits were but once we thought of an idea it worked out really well.