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My Name Is Earl Case Study

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Page 1: My Name Is Earl Case Study

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Case Study – My Name Is Earl

• Cutting-edge interactive promotion allowing users nominate themselves for their 15 seconds of fame:

– Befriend the Profile and be entered to win the spot as the “Amigo De Garcia” at the end shot on NBC

– 300,000 Trailer views.

– 516,000 Page Views

– 323,000 Unique Visitors

• # Friends = 81,709

• Comments = 2,987