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Case Study – My Name Is Earl
• Cutting-edge interactive promotion allowing users nominate themselves for their 15 seconds of fame:
– Befriend the Profile and be entered to win the spot as the “Amigo De Garcia” at the end shot on NBC
– 300,000 Trailer views.
– 516,000 Page Views
– 323,000 Unique Visitors
• # Friends = 81,709
• Comments = 2,987