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X 2016 ART BASEL

New balance 2016 art basel

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Page 1: New balance 2016 art basel

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2 0 1 6 A R T B A S E L

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C O Y O T A C O

Capacity: 150 in the party room + 20-30 in the dining area + 15 more outdoors.

Cost: $20,000 for full venue exclusivity.

Pros: Super cool location with all of the top party folks currently doing events there. Great food. The ability to rent out the entire venue or just the dining or party room, if we please. Amazing location.

Synopsis: The premier taco spot in all of Miami, Coyo is located in the heart of Wynwood. It has an outdoor seating area outside of it’s main doors and seats about 20 once you walk inside. The real attraction to Coyo (besides the AMAZING tacos), is the “hidden” party room in the back. There is an old school “diner-style” door that most folks think leads to another kitchen, when it actually leads invited guests to a dark party room home of the coolest influencer events in Miami right now.

Cons: Small.

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M A P S

Capacity: 3000

Cost: $35,000

Pros: AMAZING Space and great art potential with all of the bare wall space. They have also worked with Fortune 500 companies plenty of times so they have a keen understanding of making events such as this one come alive in the proper way within their space.

Synopsis: MAPS Backlot is a 10,500 square foot outdoor studio and event space located in Wynwood Art District. Truly an urban oasis, MAPS offers both flexibility and privacy, in the heart of one of the country's trendiest neighborhoods. A dedicated 1,200sq ft interior space compliments the main space, and a 2,500sq ft back parking lot offers more room for back of house or additional event space.

Cons: It is outdoor only so inclement weather is a real concern. High cost of rental.

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T O E J A M B A C K L O T

Capacity: 2500

Cost: $30,000+

Pros: Great location, massive space, stage already setup and already wired for all sound needs. They also have great green room and VIP areas that are hidden from public view.

Synopsis: Toejam Backlot probably has the most desired location in all of Wynwood and is already decked out with really cool (and somewhat kitschy) decorations. The space has been used for movies, television shows, music videos and more. They also host the annual VIBES party, which we can also partner with. The party is in it’s 5th year and is one of the premier events of Basel in Wynwood and they have partnered with everyone from Jonathan Mannion to Derick G to Lil Wayne to 2 Chainz to… and the list goes on, as the hosts for the event. Toejam is the oldest and most iconic venue outside of the Wynwood Diner in all of Wynwood.

Cons: Price. Also, a lot of folks activate here every year, so it is difficult to “own” the venue. Currently, Adidas is looking to secure the venue for the entire week, so we would need to move fast to get a contract in with them.

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B U I L D I N G . C O

Capacity: 300

Cost: $17,000

Pros: Great indoor and outdoor space on the 3rd floor (which is where we would be activating).

Synopsis: BUILDING is Miami's premier collaborative workspace designed for growing tech companies and individuals serving the tech ecosystem. BUIDLING is similar to Neuehouse, Soho House and many of the other shared work spaces around the country. It has a great look and can serve as a party space, a space for hosted talks and more.

Cons: Smaller venue than most of the others, also it is located in the Brickell area, not in Wynwood. We would probably need to do the Sprinter idea we discussed to get people to the location.

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L O U L A V I E

Capacity: 450

Cost: $20,000

Pros: Being able to activate within this space with those classic Ferraris and Lamborghinis, etc is AWESOME. They have tremendous wall space and we can also project onto the massive 50 foot wall adjacent to the venue with the NB logo.

Synopsis: Lou La Vie is Miami’s premier exotic car rental agency. Providing only pinnacle automobiles for celebrities, professional athletes, CEO’s, and enthusiasts. The space is a blank canvas for us to be able to activate in and included in the pricing is our choice to keep any of the exotic vehicles that have made Lou La Vie famous. It is roughly 7500 sq ft and has outdoor parking available. They also have a great outdoor wall that we can paint for the activation.

Cons: It isn’t a HUGE space compared to some of the others and it is in that weird downtown meets Wynwood type of area that’s about 5 mins away by car from the heart of Wynwood. It’s in the gap between midtown-wynwood-downtown.

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P R I V A T E K E Y

Capacity: 700

Cost: $35,000

Pros: This space is a blank canvas of awesomeness. I really liked the projector system they have set up, where the main room can project across every single wall for some really great branding opportunities. The outdoor courtyard is another great branding opportunity as well. The management likes to keep the events “private” so they have ways to keep folks on the outside from looking in, too.

Cons: It is almost TOO big. We would need to have enough pictures/displays/etc to make this massive space not feel empty. Cost is high.

Synopsis: The Private Key Club is 5000 sq ft of fully air-conditioned and customizable event space located in Wynwood, Miami’s Art’s District. The west, south, and east walls of the space serve as projection screens; with the main bar on the north end of the building, and an expansive food prep area hidden behind the south wall, topped by 32′ high ceilings. There is a pulley system installed in the roof connecting the food prep area with bar area designed for aerialists and waitresses to serve food, drink and/or excitement from the ceilings. On-site Wifi provides high speed internet access to all clients and guests.

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B R I C K

Capacity: 450

Cost: $25,000

Pros: Great central Wynwood location. Already known for really good parties. Management is open to letting us wheat-paste or paint over the courtyard walls with branded artwork.

Synopsis: Brick is one of the best known bar venues in Wynwood. It attracts all types of folks and is a fixture in the art scene. It is mostly outdoors and is fully packed during every Basel.

(FORMERLY KNOWN AS BRICKHOUSE)

Cons: Management is hesitant to not let regular folks in during branded events. They like to accommodate their regulars and brand guests as well.

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T H E L A B

Capacity: 700

Cost: $30,000

Pros: The LAB has a huge parking space in the back (the only one of these venues with that) and great wall space in their courtyard for branded content. LAB also has the most unique entrance of any of the spaces (you walk through an outdoor “hallway” that looks like it belongs in a Botanical Gardens before you reach the back entrance, which leads you into the event venue.

Synopsis: The LAB Miami is a creative campus for entrepreneurs and innovators in the heart of the Wynwood Arts District. Miami’s original co-working space, The LAB Miami is a 10,000 sq ft warehouse converted to an event venue and collision point of Miami’s forward thinking minds.

Cons: The full space isn’t totally customizable. High cost. They’ve never done this type of event before, so a learning curve is there.

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T H E E D I T I O N H O T E L

Capacity: 2000

Cost: Varies, packages starting at $15,000 for 2 hours. 

Pros: The Edition is easily the most upscale venue of the lineup. It also has the most interesting venues within it’s locale. The skating rink and the bowling alley are AWESOME and the club, Basement, is the newest hotspot in Miami. 

Cons: High cost does not make a 24 hour activation possible within the current budget, at all. MARKET: the open air eatery inside the main floor costs 15k for 2 hours. Matador Terrace, next to the outdoor pools has a 35k minimum buyout for 3 hours. Also, unless we pay huge dollars, we cannot buyout the venues during main club nights or most peak hours.

Synopsis: Located in Mid-Beach—the historic “heart of Miami Beach” between South Beach and North Beach—on a 3.5-acre private enclave stretching from Collins Avenue to the ocean shoreline, The Miami Beach EDITION is not merely a boutique hotel. Here you’ll find an elegantly designed, intricately interlinked complex of structures, spaces and settings that together offer a new kind of luxury resort environment. Every aspect of the traditional beach hotel has been re-imagined for the needs and desires of a new generation, and every thought given to enhancing a guest’s stay, whether for vacation, relaxation or work.

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M I A M I S U P E R C A R R O O M S

Capacity: 700-1000 depending on the automobiles we can move around. 

Cost: $35,000

Pros: The table setup next to each car is a great angle that the other venues do not provide. Similar to Lou Lavie, being able to party next to one of a kind vehicles is always a great draw for any activations. Great location.

Synopsis: Miami Supercar Rooms is the world’s first members-only Auto Art Gallery and Gourmet Dining Experience – located in the heart of Miami’s Wynwood Arts and Entertainment District. It features everything from Leonardo Dicaprio’s Lamborghini Countach from "Wolf of Wall Street” to dining tables placed outside of each exotic car for an intimate and exotic dining experience.

Cons: Higher cost than most of the other venues. 90 percent of the venue is outdoors, so inclement weather is a real concern.

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THANK YOU!