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Handy checklist of tasks online community strategists need to consider before starting a new online community
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twitter: @anetah | blog: anetahall.com | G+: gplus.to/anetahall
Online Community Development Checklist
By Aneta Hall (@anetah)
PRE-LAUNCH Agreed upon goal for the community
Sizable pool of prospective members (remember 90-9-1 rule)
User research (e.g. surveys, etc.)
Clearly identified owner who oversees budget & sets direction
Documented community engagement strategy
Identification of measurable KPIs
Forum & sub-forum structure identified
Community manager who conducts planning and day-to-day decision-making
Content moderators who set tone, reinforce rules and help users
Community platform chosen & configuration options identified
Likes, kudos, “best answers” settings enabled to encourage engagement
Image sharing capabilities enabled
Editorial calendar with at least 30 days of content posts identified
“Rules of Engagement” copy developed
Worflows for customer service issues in place (when customer-facing)
Marketing/communication plan to drive new members
Email blast
eNewsetter mentions
website links
Printed flyers
Others (be specific)
AFTER LAUNCH Super user identification and recognition program
KPI reporting in place
Steady stream of valuable content to post
Maintenance of editorial calendar in place
Posting frequency adjustments made as needed