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Where Is Your Focus? It's Time To Decide! (The White Nights: Mobile Games Conference http://www.wnconf.com)
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Current mobile game trends
The most successful games are Games-as-a-Service, which require serious support and continued development.
Puzzle & Dragons – is making more than $100 million/month
Blood Brothers - more than 10 million downloads and in the top grossing charts in 33 countries
Clash of Clans, is currently dominating the top grossing charts in about 40 countries
The most successful games are Games-as-a-Service, which require serious support and continued development.
Current mobile game trends
The most sucсessful companies typically have a small number of popular games that are supported.
- Disney – Where's my …
- GungHo's big hit - Puzzle & Dragons
- King – Candy Crush Saga
- Mojang – Minecraft
- EA has more than 900 projects, but many of them are top grossing hits
- The Simpsons™: Tapped Out
This list goes on: Supercell, Rovio, Wooga, etc...
(They are often niche projects)
Current mobile game trends
The video game market is huge. It's impossible to be successful in every single aspect of the industry.
Current mobile game trends
According to research by Newzoo, the mobile game industry will make $12.3 billion in 2013.
The top grossing titles are very diverse
Current mobile game trends
1. Build on your prior experience and do what you do well.
Action plan
2. In your chosen niche, make the best product in the world.
Action plan
3. Don't expect your new product to rocket to the top of the charts. Be persistent and continue to improve and develop it over the course of weeks and months.
Action plan
The market is saturated and segmentation will continue.
Summary
The market is saturated and segmentation will continue.
It's very important that your company chooses the right niche.
Summary
The market is saturated and segmentation will continue.
It's very important that your company chooses the right niche.
Don't worry if it seems your niche is too narrow.
Summary
It's time to focus!