‘You have talent, I saw your comment and clicked on your channel hoping you were good, and you are!’

‘Hmm your lyrics are nice mennnnn’

‘you got talent man keep it up’

‘Your really good. Keep up the good work.’.

‘ur pretty good.. I usually don't subscribe to people like u but ur different... keep it up!!.’

FouadMale Rapper

Writes his own Lyrics

Mixes beats from other songs

Social Networking

Slow pace and fast paced

Similar to eminem

Kanye West

Malcolm XNas

Auteur Theory

• Auteur Theory suggests that the best films will bear their maker’s ‘signature’. The artists individual personality is shown throughout the video.

Research Inspiration

99 problems

The street

Fast Pace

Graffiti Low Saturation

Simple

UrbanMise-en-Scene

Andrew Goodwins’ Theory

‘A clip that responds to the pleasure of music’

Fouad ft. Billy Francis & Abby Davies-

Not Concerned

Voyeurism

• This idea comes from Sigmund Freud and has been used in media to explain the gendered pleasures, voyeurism refers to the idea of looking in order to gain sexual pleasure.

Target Audience

Males

Females

Young

Teens

RapHip Hop Lyrics

Eminem

Our Idea

Street

Low Saturation

Grimey

Documentary

Grainy

Studio ShotsPublic

Real Life

Dancers

Slow start- Establishing

Faster Pace

Other people in different places

Skinny Jeans

Hoody

Cap

Outfit Changes

Alley

Strobe

Risk Assessment

OutdoorsGeneral Safety

People

Weather

TransportRoad Conditions

Laws

Questions Now Open To The Floor