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ADV 492A39728266YOUNG SEOK EUM
Business Established in 1986, Pizza House is a fam-
ily-owned business with restaurants in Ann Arbor and East Lansing, Michigan.
Known for serving famous Chicago and Sicilian deep dish and traditional pizza, pasta and everything.
Provide full service casual sophisticated dining with private dining rooms available and deliveries for individual and catered events
Challenge & GoalChallenge Brand awareness by using of social media
to promote as pizza house is the one best place.
Goal Use of social media to monitor and com-
municate with costumer’s needs
Integrated Theme Providing a menu that outstanding a slice
of Chicago, specialty pizza Secret recipe Prepare to be delighted Unique topping you never even thought
of Right size for kids section
Social MediaGet people to share and give customers
promote customerreal time responses area critical, be ready to post and share
TWITTER FACEBOOK
“Where’s Boxy!?” • Simply visit on the Web site and send a
photo, Opportunity to win a free $50 Gift Card
Press releases
Search Engine Optimiza-tion
Pizza Pizza house Pizza delivery Pizza coupons Specialty Pizza
Evaluating SuccessBy social media tool
Twitter : number of followers Facebook : number of fans E-newsletter : increased subscribers Website : number of visitors
Budget
Social Me-dia
• Inexpensive and effective way of advertising for long term success
• Lots advantages and ultimately increase Pizza sales
Budget Al-location
• Provide promotional coupons on Web site
Timeline
• Update upcoming events and sales during mostly the school year in fall and spring semes-ter.