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Playing for Dollars: The Growing of a
Video Game Industry
Mike Worth, Moderator
Founder, Game Music, Inc.
Dennis Manning
Scindocs, LLC
Lou Tranchitella
3D Artist
Hardik Bhatt
Developer, Comcast
Grant Shonkwiler
Game Programmer and Designer Megatouch
Games
Frank Lee
Professor, Department of Computer Science, Drexel University
Playing for Dollars:Growing a Video Game Industry Cluster
Presented by Mike WorthCo-Founder, VGI Philadelphia
www.vgiphilly.com
Interactive entertainment powered by a combination of hardware and software
Virtual Worlds/MMO's (WoW, 2nd Life)makes $1 billion per quarter
Website-based games (Chill, Nickelodeon)Social Games (Club Penguin)
bought Club Penguin - $350 million
Mobile Games (iPhone, cell phones) Fieldrunners – 1.6 million sales, 3$/unit
Handheld Consoles (Dsi, PSP)Console Games (Wii, Xbox 360, PS3)PC Games
What are Videogames?
Why Are Videogames So Great?
41 billion dollars revenue in 2008Double Digit Growth of VG Industry
Film, TV, Music Declined in Revenue250k Employees worldwideIntegral in Social and Ethical ImprovmentMulti-Disciplined ProductCollege and Graduate DegreesAverage Salary...
What a Video Game Professional Makes
If you have a bachelor's degree, and are a/an...Producer: $81,000 per yearProgrammer: $79,000 per yearComposer/Sound Designer: $71,000 per yearGame Artist: $66,000 per yearGame Designer: $64,000 per yearTester/“QA“: $43,000 per yearAverage Salary: $70,000 per year
Who Plays Videogames?
Average age of gamers is 35#1 Demographic: Males, 18-25#2 Demographic: Females, 30-55
43% of gamers are women25% of gamers are over 5068% of households play video games84% of video games are rated
E for EveryoneE10+ for 10 and olderT for Teen
Why should a City Develop This Industry?
250K employed worldwideUbisoft in Toronto, 800 employees, invests $500 million
Industry establishes itself in the communityEmployment for expanding technology degreesFore-front of technology
Project NATAL, Drexel's LazybrainsTechnological innovations Community of diverse and educated
professionals
Why is it the right time to build this in a city?
Golden Age of Entertainment SoftwareSteady, double digit growth through 2009Entertainment that is:
InexpensiveConvenientSocial
Large underserved marketsEmerging mid-level, mid-price marketsVariety of distribution channels Variety of revenue models
How do you create an industry?
7 SectorsMutually supportive
GovernmentAcademia/UniversitiesExisting StudiosIncoming StudiosInvestors and VC'sCommunityMedia
VGI Philadelphia
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
George Bernard Shaw
How are we going to do it?
Market Region to the Game IndustryProvide Financial Assistance to Start-UpsAttract Existing Companies to the RegionEducate and Inform the CommunityEstablish Game Incubator Program Connect Business Owners to CapitalProvide Legislative and Organizational Support
Please complete the survey being distributed by the volunteers.
Surveys may be returned to the volunteers or at the Registration
Desk in Ballroom A.
Thank you to our sponsors
