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Justo Hidalgo (@justohidalgo)Co-founder, Chief Business Dev Officer
December 7th, 2011
= cloud + social + freemium
On the cloud
Social
Freemium
■ Free: ability to read ebooks, free and with non-intrusive ads
■ Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription
■ Affiliation: we redirect traffic to your site or wherever you sell your printed books
Why
3. Income
2. Marketing
1. Control
1. Control
Real Time StatisticsNo DownloadsFlexibility (catalog)No Exclusivity
2. Marketing
International Markets
SEOViralityRecommendations
Additional income (direct + related to potential losses due to piracy)
Proved business modelAdditional print sales
(due to discoverability and impulse purchase)
3. Income
Cannibalization?
Income model
24symbols income is based on advertising and subscriptions.
70 % of this revenue is shared equally among the total number of pages read.
Publisher’sIncome
70% Total Income Publisher's Pages Read
Total Pages Read= x
Fear of free?
Understanding Freemium
time
use
rs
Delayed subscription(test the service & engage)
free
premium
Conversion Rate
time/conversion rate
Pri
ce/
pag
e
Growth Phase
Profit threshold
Consolidation Phase
Price per page
It’s happening now
■ Open access from June 30th • Web, iPad• Number of active beta users: 50,000+• Number of pages read: 1,000,000+
■ Christmas• iPhone, Android, …• +20,000 books• -> 100,000 users
Number of Users
Febr
uary
'11
March
'11
April
'11
May '1
1
June
'11
July
'11
Augus
t '11
Sept
embe
r '11
Octob
er '1
1
Novem
ber '
11 (e
stim
ate)
Decem
ber '
11 (e
stim
ate)
Janu
ary
'11
(est
imat
e)0
20000
40000
60000
80000
100000
120000
# USERS
iPad App
Open Beta
Closed beta (invite only)London Book Fair
HTML5 App (estimate)
Visits in Netherlands: #7 worldwide, #3 in Europe after Spain and UK (appr. 5% of visits)
Thanks!
http://www.facebook.com/24symbols
@24symbols / @justohidalgo
[email protected] / [email protected]
www.24symbols.com
