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Sistema de Opinión InteractivoInteractive Opinion System
Today we bring the Pay TV Community a progressive TV network
that clicks with the CONNECTED HISPANIC
The 1ST Social TV Network en Español!
OPITAINMENT®
A NEW AND EMERGING GENRE.
They are the first to admit it. As the leading minority voice in the US, Latinos are opinionated. Latinos love to share their thoughts & sentiments on news, lifestyles, sports, and general entertainment. Opitainment® engages this desire to connect and participate with
the On-Air entertainment. SOi TV captures that multi-platform audience.
SOI TV WILL ATTRACT QUALITY SUBSCRIBERS
89%OF TOTAL US HISPANICS ARE CONNECTED.
The Digital Age makes it more fun to watch Social TV over Traditional TV. Social Media interactivity is a reality for general markets, untapped and emerging fast among Hispanics.
UP ANDGROWIN
G!
Well-funded Corporate support; built & run by Seasoned TV Veterans; Available in 15 leading Hispanic TV markets in the USA.
DIGITAL – SAVVYMULTICULTURAL HHS
Our connected Hispanics are the early adapters. Remote control, Service Upgrade, Easy-Pay Billing. Consumers who understand and act on the marketing and value of your growing digital service offers.
Latinos
OPINIONSOPITAINMENT®
A NEW AND EMERGING GENRE.
SOi engages
our audience in
what they love
Most . . .
A voice
Trending Topics
Sports
Politics
Novelas
Celebrities
And they have Opinions about everything…
News
Opitainment:Opinion + Entertainment
SOi TV is pioneering Opitainment, a new concept of converting the Opinion of the latino audience into entertainment, 7 days a week.
SOi TV monitors the entire process of the Public Opinion experience from A to Z. Checks & balances are in place throughout the process; management of feedback from the audience: Analyze
Interpret Generate screen Archive for future use.
YesNo
Neutral
Maybe
It shows Hispanic Public Opinion on screen on real Time, 24 hours a day
Opitainment works!
Engages TV Viewers.Engaged viewers are more loyal!
TVAudience
DigitalAudience
ConnectedHispanic
Our target is 89% of Total Hispanics
SOi TV integrates Cross-Platform Hispanic Audiences
89%
OF US HISPANICS ARE CONNECTED
Latinos are CONNECTED!
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
Live Opitainment Segments(National and Local)
TV Program Interactivity(Original Production)
Screen Interactivity Layer
2nd ScreenApplications
Phase 1
Multiple Interactivity levels
We include all connected Latinos
Phase 2
Phase 3
Phase 4
Hispanics also want to connect with TV…and now they have SOi TV!
Traditional TV Content
Consumer Generated Content
Our highly-engaged audience creates its own content… which engages them even more.
Traditional TV
Soi TV
More fun to watch in
Traditional TV
Soi TV
More fun to watch in
More fun to watch in
Traditional TVTraditional TV
Soi TV
Integrated Multi-platform
TV ScreenTV Screen
TwitterTwitter
FacebookFacebook
Mobile CarriersMobile Carriers
AppleAndroid
RIM
AppleAndroid
RIM
YouTubeYouTube
WebWeb
SocialDigital
Marketing
SocialDigital
MarketingGoogle
PollDaddyAsk.com
GooglePollDaddyAsk.com
www.soitv.com
SOITV
@SOITV
YOSOITV
SOITV
SOITV
Followers in 4 months (10% of Univision)44,000
Unique Visitors Daily in 4 months
2,000+
Almost likes in 4 months8,000
SOI TV per inquiry & Direct Response Sales Matrix
TV advertisers are already seeing the results!
The 1ST Social TV Network en Español!
And Social TV is already successful
in the US General Market!
Social TVBest Practices
Hispanics will gofrom must see TV to…
must join TV!
3 Million plus Hispanic HH & growing….Broadcast TV Digital Signal .3 signal, just above Telemundo
15 TopHispanicDMA’s
SOI TV IS UP & GROWING!
• HD & SD Option, • INTEL SAT 805
24 hour programming, Premieres 12 hours daily
c
The Team
WE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years
Network Administration Strategic Planning Original Productions Consumer Brand Development New Business Development
15 - 20 Years Network Launch & Distribution Socio-Economic Marketing Multi-national Content Syndication Award winning journalism
We are experiencedTV Content producers(5 hours of original programming daily)
There are enough newscasts. SOi TV brings you an OPINIONCAST (“EL OPINARIO”). In real time, we showcase what the multicultural spectrum of latinos are thinking, feeling on the facts, news and trending topics.
“El Opiniario” unveils the true, unscripted sentiment of the Latino Community, in a non-intrusive, appealing interface of statistics, contrast, and graphics.
Opitainment SegmentsDuring commercial breaks, 3X per
hour, 24X7, SOi TV airs Opitainment ® Shorts. Our anchors ask questions, promote contests, solicit the opinion of the audience and share the results. These micro-programs are at the pulse of our interactive programming; inquiries about our programs, reactions to news, issues, trending topics and more.
Whatever Tonight presents a space where experts of ANY
subject, from models and chefs, to accountants and lawyers, can
share their knowledge and experiences with the audience. Every night, Whatever Tonight
will surprise you with a great new guest.
Great PortfolioOf Acquisitions
End of Story
A courageous journalistic team vastly experienced and with a daring soul will do in depth investigations, narrating and describing the most shocking, impressive and incredible cases,
JOURNALISTIC INVESTIGATION-
Juanita Román is a street singer who has the good or bad luck of meeting Alejandro Castillo. The handsome guy wants to make her a star. He bets a huge amount of money with his best friend over Juanita’s success. Alejandro takes the singer into her house, where she studies music, glamour, and everything else that will assure her success. Alejandro and Juanita fall in love.
Novela
Juanita Román is a street singer who has the good or bad luck of meeting Alejandro Castillo. The handsome guy wants to make her a star. He bets a huge amount of money with his best friend over Juanita’s success. Alejandro takes the singer into her house, where she studies music, glamour, and everything else that will assure her success. Alejandro and Juanita fall in love.
The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn´t speak English, must hire a teacher, and a love story flourishes.
NOVELA
5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventure
NOVELA
Jail Stories
Aureliano Folle tours Uruguay Jails and shows the audience the most riveting and powerful Inmates crimes.
JOURNALISTIC INVESTIGATION-
Top Rated Series & Specials
VarietyTalk ShowsMultinationalReality
More fun to watch in
COMING SOON!
We can compliment & promote:
• SOi TV viewers can watch in HD quality through your service offer.
• Drive your On Demand, Internet, value offer.
• Durable marketing support to convert @SOiTV twitter followers, SoiTV fans and SoiTV.com registered users to valued subscribers.– Exclusive electronic coupon for attractive discounts.
DIGITAL-SAVVY MULTICULTURAL HHS
Converting the connected Hispanics that are already following SOI TV. ON-air, ONline, ON social media, ON the Go!
= SOCIAL TV
BUILDING THE BUSINESS RELATIONSHIP Satisfies “Gain & Retain” Interests (Durable) Driving Solutions with your subscribers Commitments Efficient & Effective Process Legitimate for ALL
SEASONED JUDGMENT Run to Grow by
TV & New Media Industry Experts
UP AND GROWINGWell Funded;
In 15 top US Hispanic markets;
National Hispanic strategy
SOI TV is a great addition to your Line up
Bringing Pay TV
QUALITY HISPANIC HHS CONNECTED│MULTICULTURAL│ENG
AGED
OPITAINMENT ® Most exciting genre to
hit the Hispanic audience.
Harness the
power of Social TV!
The first Social TV Network en Español
Sistema de Opinión InteractivoInteractive Opinion System
For more information, please contact:
Progressive entertainment for the connected Latino.
Camilo Bernal │ SVP Global Distribution│ t 786.497.4290 x423 │ m 786.346.4800 │ [email protected]
