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Primary audience research feedback

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Page 1: Primary audience research feedback

Questionnaire

feedback

Page 2: Primary audience research feedback

Question 1

47%

13%

27%

13%

What kind of horror film would you prefer to watch?

Stalker Gang violence Paranormal Supernatural

Page 3: Primary audience research feedback

Question 2

40%

27%

33%

What kind of music gets a bigger response from you during a horror film trailer?

Eerie Discordant Quick paced/action soundtrack

Page 4: Primary audience research feedback

Question 3 – What is it about a trailer that convinces you to go and see the

film?

Some of the responses I got to this question are:

• “The sound that is used throughout.”• “If it looks a bit different and has a good cast.”• “If it catches my attention and gets a reaction out of

me in the short clip shown.”• “Whether it has been presented creatively or not.”• “If you get an idea of the film and if it’s jumpy.”

Page 5: Primary audience research feedback

Question 4

34%

13%

53%

What type of representations do you prefer in horror?

Female lead Male lead Evil concurns good

Page 6: Primary audience research feedback

Question 5

26%

20%46%

8%

Which of these horror film magazine covers stands out to you the most?

A B C D

Page 7: Primary audience research feedback

Question 6 – From your answer to question 5 please state why.

Some of the responses I got to this question are:

• When selecting C – “the dark colours emphasise the horror and fear.”

• When selecting B – “the red colouring makes it look more creepy”

• When selecting A – “the close up used is effective”

• When selecting D – “the blue/grey filter makes it look creepy”

Page 8: Primary audience research feedback

Question 7

7%

20%

40%

33%

Which of these horror film posters stands out to you the most?

A B C D

Page 9: Primary audience research feedback

Question 8 – From your answer to question 7 please state why.

Some of the responses I got to this question are:

• When selecting D – “the dark figures in the background look threatening”

• When selecting B – “the contrast between the dark and bright colours make it stand out”

• When selecting C – “the image is unclear which make me want to find out what it’s about”

• When selecting A – “the close up is effective, can empathise with character”