Proposal

Brief

In this unit I have been put in a group of four to create a 5 minute music video. Our group has each been given a role so that we will be organized and get everything done according to the deadlines. We can pick any song that does not have a music video to it or got a music video the music cannot be produced by an extremely well known artist such as Beyonce. Our chosen target audience is mainly people aged 15 – 20 years therefore we have to focus on certain aspects that we can imply in the video to meet their expectations. Our lecturer will give us deadlines in which we will have to follow in order to get everything finished. We are planning to finish the whole project which includes the music video and the paperwork by the 12th of December. Shortly after we will have to create the DVD covers and the advertisements for them which will all have to be done by the 30th of January. By February 6th we would have had to complete our blogging moreover by the end of march we should have finished our evaluations.

Initial thinking

Research findings

Dub-step is a genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overpowering bass lines and reverberant drum patterns, clipped samples, and occasional vocals. To summarize from the information that we picked up from our research documents we discovered that the majority of the target audience preferred to listen to music videos that are loud, has special effects and with a high tempo. This is because it brings more excitement for the viewer as there is a lot of visual within the music video. This helped the group a lot as it allowed us to choose a genre where the tempo is high (ranges of 138-142 beats per min) and the music is rather loud. It was in 2001 that Dub step made itself onto the club scene through experimentation from DJ’s who were mixing the genre of Grime with electric dance to create a two step beat. By 2003 Dub step had gained so much popularity that it was beginning to be aired on BBC 1 radio and featured in many music magazines such as The Wire and it became one of the fastest growing music genres of the time. The influence of Dub step has grown substantially over the past few years as in 2007 when Brittney spears used Dub step in her song ‘Freak show’. Dub step has continued to grow and many new and popular songs are remixed into a Dub step version, like the song that my group will make a video for. We did research on the key codes and conventions that make the genre what it actually is such as the sound, camerawork, special effects and how they edit the video. Moreover we also looked at the type of locations/Mise-en-scene and sound effects. From researching on our genre that there is no specific costume that a cast has to wear depending on what storyline that is chosen for the music video. We concluded that with a dub-step video we had to be creative with our storyline and think of the type of costumes that is suitable for the storyline. Overall our research showed that we had to ponder on the setting, costume and the camera angles and positions in the video.

Initial ideasAnthony

0:28-1:08 Shot of the back of a guy in a bedroom as he

starts putting on his jacket, puts hood up Close up of him tying his trainers and a close up

of him putting on his watch which is gold and full of diamonds (looks tacky)

Close up shot drinks out of half full bottle of beer and drinks from a bottle of vodka he finds on the floor in his room

3:10 Close up shot of the main character

signing the lyrics

1:34 Mid Shot of guy walking down street at night

3:04 POV shot the camera is swaying and vibrating

with the bass of the song, and then he throws up in the street

1:42 Shot of guy going past in hoodie on bmx

3:21 Still a POV shot a group of guys in hoodies

walk up to the character and surround him.

2.05 shouting at him and threatening him. He then

gets punched in the face and knocked out

4:18 he slowly wakes up outside a bus stop, its

morning brushes himself off and gets on a bus like nothing happened

211 he slowly wakes up outside a bus stop, its

morning brushes himself off and gets on a bus like nothing happened

3.24 Close up shot of the main character signing the

lyrics

2:27 Guy walks into an alley and finds another guy Close up shot of the new man giving the main

character a small bag with white powder (cocaine)

2:30 Shot of main character in a toilet snorting

cocaine and then stumbling out

SummaryFocusing on our questionnaire from our audience research, his idea was to explore how dub-step uses there special effects and why it is done in a certain way. Anthony came up with an idea to have a special affect in the video where the main cast is moving at normal pace while everything else is moving extremely quickly. He thought that this special effect will give the

audience a feeling that the main cast is confused and drunk in addition another special affect that he thought of was when the main cast looks up to the sky the sky should be spinning around. Again this will give the audience the idea that the main cast is dizzy and is on a verge of collapsing. Moreover Anthony also thought that it would be good to start the music video with the main cast being positioned in a dark alleyway at night which will instantly give an atmosphere of danger. 0:28-1:08

Establishing shot of a bar Close up of casts face (looks tacky) wearing

hoodie and tracksuit Close up shot drinks out of half full bottle of

beer and drinks from a bottle of vodka he finds on the floor in his room

3:10 Close of up cast throwing up in the toilets. Close up of the casts face

1:34 Medium Shot of cast stumbling down street

due to being drunk

3:30 Medium shot of cast stumbling out of the bar Hear police sirens in the background to signify

danger1:42

The background speeds up very quickly to signify dizziness.

3:50 A POV shot a group of guys in hoodies slowly

walking up to the character with hoodies on and surrounds him.

1:47 Medium shot of Group of boys in hoodies

collide with the main cast and everything slows down.

4:18 Long shot of cast lying down holding his

stomach Hear sirens in the background Blackout

1:58 Tension between the cast and the group of

guys as they stare at each other. One of the group members starts shouting.

2:05 Close up of main characters face as he draws

his attention away from the gang. (slowly)

2:11 Close up of cast singing the lyrics Medium shot of background of street lights as

background quickens again

2:30 Shot from the back of cast as he finds his way

to a bar

David

SummaryInspired by the fact that our audience liked male genders in a music video, I thought it would be good to follow what the audience thought and pick out a male cast for our music video. Since our music video involves dangers and horrors that we see on the streets which are mainly to do with males, I thought it would be a good idea to get other males to participate in our video. My plan was to get a group of males to act as if they are a gang, with each wearing

a hoodie and a tracksuit to make it look more realistic. My idea was that while everything around the main cast is going extremely fast he would bump into one member of the gang and everything goes in slow motion as the main cast turns his head to see who he bumped into. I thought that this would create a lot of tension.

Zayd 0:28-1:08

Establishing shot of location (North London) Medium shot of character as he walks through

alleyway Establishing shot of the bar that the character

enters Close up of drink half empty

3:10 Medium shot of boy getting attacked by boys. Background noise (police sirens)

1:34 Medium shot of character walking out of the

bar and walking on

3:04 Medium shot of character lying on the ground

hurt. Close up of characters face as the character is

on the ground1:45

Medium shot of different people rushing around the streets

3:21 Establishing shot of location Long shot of people walking on

1:50 Close-up shots and medium shots of wild

animals from the zoo Contrast the wild animals with the people

3:50 Blackout

4:18 Close-up of character’s face while character is

singing

2:05 Medium shot a group of boys Medium shot of main character

2:11 Long shot of main character bumping into one

of the boys in the gang. Close up of boys face

2:30 Close-up of a wild animal to express that the

boy is behaving like a wild animal. Close up of boy

SummaryThe music that we had chosen had the lyrics “Out here in this jungle”. This gave him an idea of comparing the horrors of the streets to the actual jungle. Due to the fact that the streets can be wild at times, he thought that it would be great to go to London zoo and shoot some wild animals and compare it to the wildness of the streets. This will give the audience the idea that we are trying to say that the people around the streets are as wild as the animals.

Sagar 0:28-1:08

Establishing shot of location (North London) Close up of character (looking very rough) Establishing shot of the bar that the character

enters

3:10 Establishing shot of a dark alleyway as the

main character enters. Close-up of main characters feet as he is

stmbling

1:34 Medium shot of character entering a bar Medium shot of character getting drunk

3:04 Medium shot of main character vomiting on

the floor due to drunkness

1:45 Special effect of everything spinning to show

that the characters head is spinning

3:21 Long shot of group boys attacking the main

character. Medium shot of character lying on the ground

1:50 Close-up of characters face Medium shot of character walking out of the

bar

3:50 Blackout

4:18 Medium shot of character walking in the

streets

2:05 Close-up of character singing the lyrics of the

song

2:11 Main character looks at a group of boys and

they look at him (motion is very slow)

2:30 Main character contines walking on singing the

lyrics – Medium shot

Final ideaOur final ideas are a development of what the group thought initially. We decided to keep the whole idea. However we thought it would also be good to go to the London Zoo and film some wild animals. This will give the impression that the streets are just like the jungle and some of people behave like wild animals on the streets. We decided to stick with Anthony’s ideas that the music video will start in the alleyway as the cast is drunk dressed in a hoodie and tracksuit to symbolise how rough the streets are and the dangers that lie ahead. We also had to think about what kind of special affects we were going to add to the film since it is a dub step film and we would like to follow the key codes and conventions of this genre. We

thought as a group that we have to make the film look as wild as possible so the fast background with everything speeding up with just the cast walking in slow motion is a very good technique that we would like to do. I also had an idea that the group was very happy with which was that at one point the cast should look up to the sky and everything will just start spinning. This will allow the audience to remember that he is drunk however the cast will think that he is the only sane person in the world. We will be shooting a lot of London’s lights to express where the location is and also hooting other people with hoodies which we thought it would be better to let other people join the video. I thought that this is good because at a certain point the cast will bump into them and slowly turn his head to see who he bumped into then we will view at the people he bumped into with close-up shots. This will give the audience an insight to what the characters are feeling and also thinking moreover the close-up shots will create a lot of tension. The ending is something we still have not figured out yet however it is most likely favoured that we will end the music video with the police siren and then the music video slowly fades away with a black out.

Production Team Roles

Planning (Inc related Misc Prod Paperwork)

Everybody – Textual Analysis Questionnaire

David – Front Sleeve first draft Questionnaire

Sagar – Music information first draft Questionnaire

Anthony – Proposal Questionnaire

Construction (Inc related Misc Prod Paperwork)

David - Meeting form Risk assessment Permission of access form Consent form Copyright clearance Front of sleeve first final (Print Construction) Textual Analysis

Sagar - Print Research (Forms and conventions) Music information leaflet final (Print Construction)

Anthony - Advertisement final (Print Construction) Script development Project Schedule

Zayd - Music information leaflet final Questionnaire analysis Textual Analysis