Q2 – How effective is the combination of your main product and ancillary texts?

Our media products are effective because we have used the title ineverything, linking them all togetherclearly

Also, the same voiceover is used for the programme and the radio trailer, linking them together

We have used the same slogan; 'What makes your skin crawl?' in both promotional texts, so that the audience knows that they are on about the same programme

Our programme would be broadcast on BBC1, so we had to use the channel identity on the promotional texts, so that the audience would know what channel to tune in to, to watch it

We have used clips from the documentary like vox pop and interview answers in the radio trailer, to engage the audience and make them want to watch the documentary

The image that we used for our print advert clearly illustrates the topic of fear, and by using a male in our image it challenges the stereotype that women are afraid of more things than men, and the snake represents a common fear

The radio trailer would be played on a national radio station like Radio 1, Radio 5 live as it is a spoken channel and other BBC stations so the majority of our target audience would hear it. The newspaper advert would then be published in newspapers like; The Sun, The Daily Mirror and The Daily Mail as they are popular daily newspapers

Our radio trailer tries to shock the audience because it sounds

more like a horror film trailer rather than a documentary

mainly due to the voiceover, so this would get the audiences

attention. This then reflects the tone of our programme. The snake from the print advert

reflects the theme and what the programme is about

The newspaper advert has a black background so that it would stand out better

The documentary is quite humorous as well as shocking so that it would appeal to the audience more, as comedy interests them

Overall, our documentary is effective with the combination of the ancillary texts because different elements of each product are used on one of the others, like the title