Qfx strategic vision for SPAA 2010

QUICKFLIX.COM.AUENTERTAINMENT DELIVERED

“A new commercial distribution option"

Tim Parsons – SPAA Nov 2010

Hybrid Multiplatform Delivery


FACT: Launching a commercially

viable digital movie distributionbusiness is hard.

Failed Failed Failed


FACT: Legal digital download services for

movies + TV haven’t worked.

Steve Jobs: “Apple TV is a hobby”


FACT:Most consumers already have a

simple, accepted way to watch movies:


Digital movie alternatives do looktoo expensive, or too much

like hard work.


We aim to change this…


…as only a pure-play entertainment company with

60,000+ active subscribers can.


Customer acquisition,trialist conversion,

subscriber retention.

These things are hard.


We get it.

We’re growing 20% per quarter,ARPUs above $17,

churn at lowest level ever.


We know our subscribers.


We will carefully transition ourexisting 60,000+ paying members

from

to…

+


Brought to you by

...a multiplatform digital service


Catchup TV services have proven that consumer broadband and

distribution networks are ready.


The strategic model is clear, andtechnologies are proven at scale.


2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030

And demand is picking up. For DISCS!

StreamingReplacesDVD-by-mailover time

US: DVD-by-mailpeaks sometimein 2012-2014

ANZ DVD-by-mailprob. peaks later

Netflix: “DVD-by-mail shipments peaking soon”


Time to accelerate growth of our core DVD/Blu-ray businessAND add digital to the mix.

+ +streaming

+streaming


No set-top boxes.

No lock-in contracts.

No high upfront costs.

No ISP restrictions.

No waiting >>> streaming vod.


SO what does this mean for

producers wanting to commercially

distribute digitally?


Our priorities…

Audience acquisition,Audience conversion,

Audience retention.

…are the same as yours.


Quickflix knows its audience through member rentals & ratings.

They do like and watch interesting, independent Aussie TV + movies.


In 2011, we’re doing VOD & SVOD deals for content.

Including Australian TV & movies.


What if we ran an online movie festival featuring new Australian films on our platform?

We believe we can bring together audiences, sponsors & new films.


Quickflix digital streaming.

Launching in 2011.


Thanks !

[email protected]

twitter @timparsons

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Qfx strategic vision for SPAA 2010