Our research

• To find out who my target audience were and what they liked I carried out questionnaires, got feedback from social networking sites such as Facebook and created an online poll.

• Firstly, I went to Facebook to see which was the most popular film genre among our target audience (15-25 year old males and females). My results were obvious. Comic book based films were dramatically less popular amongst my peers therefore this was perfect for our small audience which could be developed to suit others.

Polls• I then took this further to find out about my target audience and what they

enjoyed, mainly relating to comic book based superhero films.

• The poll helped fuel how we could attract our audience and what kind of audience they would be.

• Here is the link to the poll.. http://www.polljunkie.com/poll/ioqawc/superherocomic-book-based-films

• Followed by the results

What I found out?

• I found that comic book based films mostly relate to a male audience therefore I tried to attract a female audience by using a female protagonist to make this more relatable for females I.E Cat Woman.

Further research

• Further research and evidence from my poll made it easier to see more about my audience.

Firstly, it was results from the poll and observation that I found out what media sources my audience used because of what they did in their spare time, such as high tech phones to listen to music, browse the internet and watch videos on youtube. E.G iPhones and Android phones.

Tech• My audience clearly used technology to stay up to date and

current with film trailers and news.

• The tech mainly used by my audience are as followed:

• iPhones , iPods and iPads

• Samsung Tablets and phones

• HTC phones

• Laptops/Macs

• Which can all be used to attract my audience through trailers.

Our film opening

• During my film opening I used a laptop as the main prop to make my protagonist more relatable for me audience, my protagonist is also seen to play music which again, makes her more relatable to our audience as she enjoys the same things as they do according to my research.

Clothes• As my audience are aged 15-25 year olds, they are either still in

education, whether that’s school, college or university or starting a low paid job but still wish to keep up with the latest trends.

• This means that clothing wise the shops they would prefer are as followed: (I know this from experience with being within the ages myself)

New Look

Primark

River Island

H&M

Matalan

Free time• Although studying, obviously, is one main thing that my age group do, there are other main

examples, which I found out from my poll.

• Socialising via Facebook , Twitter and Instagram.

• Fast food, who doesn’t like MCDONALDS and Subway.

• Games, either online, XBOX (like me and most of my friends) or PS3

• Cinema

• Shopping

• Listening to music

• Which are all great ways to find out about films, through adverts, posters and trailers.

TV Programmes

• A lot of my audience will spend some time watching TV and other polls online show the main TV programmes currently watched by this audience:

• The only way is Essex.

• Doctor Who.

• The Walking Dead

• Britain's Got Talent

Films – The biggie

• The main films watched by my audience are apparent by asking my fellow peers;

• Twilight

• The Avengers

• The Hunger Games

• 500 Days Of Summer

• Anuvahood

• Sinister

• Batman

Who wouldn’t be interested?

• From my research of asking people over the age of 30, it was apparent they had no interest in my film opening as my main protagonist is a teenager, which they now seem to find difficult to relate too.

And Finally..

• Some comments from my poll provided a few more bits of information about my audience.