QUESTIONNAIRE

ANALYSIS…

The answers provided in the questionnaire will help me in deciding what features I will

include that will appeal to an audience but still stick to basic key conventions of each

advertising product.

QUESTION 1:DO YOU WATCH FILM TRAILERS/ADVERTISEMENTS BEFORE GOING TO SEE

THE FILM?

This question allowed me to get a rough understanding of

the amount of people that watch film trailers. The results

show that people do watch them, either on websites like

YouTube or on Television, to receive more information

about a film they have been told/heard about.

Some people may watch a film trailer before going to see

a film to give themselves a rough idea about the story etc.

of the film they may go and watch.

QUESTION 2:WOULD YOU SAY A TRAILER MAKES YOU MORE INCLINED TO WATCH THE

FILM?

This question allowed me to get a good understanding

on the importance of film trailers. The results show that

a trailer has a large impact in encouraging an

audience member to see a film.

A trailer has to ensure it advertises the film the best in

order for people to be interested in the film. It needs to

provide the audience with the right amount of

information and not give too much away. From

conversations about films I have noticed that a couple

of times people have watched a trailer thinking the film

will be really good, but when they watch the film they

are disappointed as the trailer gave too much away.

QUESTION 3:DO YOU THINK MUSIC IS IMPORTANT IN A TRAILER?

Everyone, apart from a single person, who took

the survey chose the option that music was

important in a trailer.

From this response I know that I need to be

precise in the music I use and ensure it

produces the right atmosphere and I use the

best style that the audience would prefer.

QUESTION 4:WHAT STYLES OF MUSIC DO YOU THINK WORK WELL IN A HORROR TRAILER?

Out of the two music pace options, the answers show that the audience

think a slower pace would work better. When researching horror/thriller

trailers I had notice that many of them do use slower pace music, however

this creates a more tense atmosphere which I think works well with this

genre of film. However more people chose the mixture option, that the

music shouldn’t be fixed on a certain pace but should change dependent

on the situation shown. Also when researching I had noticed that even

though some trailers used a large amount of slower paced music, near the

end where there are short, quick shots it is usually combined with faster

paced music to emphasise the speed and makes the audience more

aware and focused on what is going on.

Pretty much all of the responses replied choosing the option of music

without lyrics. I think this is best as small amounts of lyrics could be ok

when there is not a lot going on in the trailer, but when there are key

elements shown the audience may get distracted with the lyrics in the

song rather than having their entire focus on the clip.

The last two options have a 50/50 split. To decide which option to choose

for the final trailer I will produce a list of different music clips that I might

use and when the trailer is being edited I will play the music clips and see

which style then fits in best with the context.

QUESTION 5:WHAT STYLE OF TRAILER DO YOU THINK WORKS WELL?

The preferred option was ‘multiple clips from the film placed

together (more as screen shots not telling the story). I have

seen elements of this in trailers however it has been used

near the end of the trailer where they shown small

fragments of scenes at a very fast pace.

Personally I think the trailer has to give an idea of what the

film is about and briefly giving an idea of the story.

For the final trailer I think I will combine the two top chosen

styles rather then using a single style. I think this would

work well as it will provide the audience with a brief idea of

the story but will be broken up with other scenes to also add

a sense of curiosity to what is being shown.

Out of the two text options most people thought that text

used only at the end works best. The next question relates

to the text more in-depth.

QUESTION 6:TEXT SHOULD BE USED TO:

The responses show that most people think text

should be used only for the title and date

information. This is a key feature used in all trailers

so will be a feature I am going to include.

The added response was that text should be used

as an ‘extra’ to show key words and phrases that

would add to the mystery/ambiance. I have seen

this type of text used in a few trailers typically where

there is no voice over. Where there is a voice over it

has been rare that I have seen text as well. This is

probably so the audience don’t get confused with

what they read to what is being said.

QUESTION 7:HAVE YOU EVER VISITED A FILM WEBSITE?

I asked this question to give a rough idea of the

popularity of film websites. From the results it

shows they are not sites people tend to visit.

I had expected that most people wouldn’t have

visited a film website, and even from personal

experiences I had only ever visited a film website

once or twice before starting this project.

This then links with the next question of features

on a website, as the featured answers wouldn’t

have been specific to film websites but multiple

other websites which may include different key

features which audiences like that I can include

into mine.

QUESTION 8:WHAT FEATURES DO YOU THINK WORK WELL ON A WEBSITE?

This question allowed me to get a brief

understanding of features people think work well on

websites, main ones that will influence my work

heavily include:

-Colourful

-Clear

-Extra clips/pictures

-Music

-Information about the story/characters

-Interactive

-Social network links

-Store

QUESTION 9:WHAT FEATURES DO YOU THINK WORK WELL ON A FILM POSTER?

Similar to the previous question the response

allowed me to know the key features to include on a

poster that an audience would be most attracted to.

The key features that I will include are:

-Large/bold title and release date

-Large picture (some responses say it should be

remember-able/iconic yet others suggested the use

of ‘well-known’ faces)

-The use of quotes/small amounts of text

-Overall needs to be eye catching