Target Audience

Questionnaire Results

Sophie Russell

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15-18 19-24 25-30 30-35 36-40 40-45 46+

Q1- How old are you?

Age

As you can see, most of people who answered the questionnaire were aged 15-18, closely followed by 19-24. These results will provide accurate findings for the target audience for my magazine. It will help me to make my magazine more appealing. I have mainly asked people within my target age range.

7/20 =15-186/20 =19-24

Q2- What is your gender?12 Male, 8 FemaleMy results may be slightly bias to males.

Q3- Which magazines do you usually read?

Rock Sound

Kerrang!

Metal Hammer

Rolling Stone

14/20 read Kerrang!, the magazine which will largely influence mine.Rolling Stone is the least favourite magazine.As my target audience enjoy reading Kerrang!, I will look closely at issues of it to help me make my magazine appeal to my clients.

0 0.5 1 1.5 2 2.5

Evanescence

Stiff Little Fingers

MCR

Deathklok

Metallica

Greenday

Black Veil Brides

Muse

Q4- Who is your favourite band or singer?

Q5- What is your favourite Rock song?The Rock Show Master Of PuppetsWelcome to the Black Parade (x2)Up All NightLiving on a Prayer (x2)Set the World on FireSmells Like Teen SpiritI Miss YouSweet Child of MineRecklessAdam’s SongChildren of the RevolutionStarmanPray for PlaguesWelcome to the JungleAssassinCurtain CallBring me to Life

These songs may influence the content of my magazine. Again, MCR and Bon Jovi have stood out as being the most popular.

I can include these bands and artists in my magazine to make it appeal to my target audience. You Me At Six, My Chemical Romance and Bon Jovi were popular.

Q6- State 5 Words You Associate With Rock Music/Magazines

(Words in red were said more than once)

Q7- What colours would you link to Rock music?

Black

Red

Yellow

White

Grey

Pink

Blue

As black and red are the most popular colour choices, I will make these my colour scheme. I may also use a small amount of white and grey.

Q8- What are the main articles which interest you in music magazines?

Gig reviews (x8)Interviews (x8)Album reviews (x4)Crosswords (x4)Upcoming artists (x2)

Q9- List 5 regular articles in a music magazine you read.

Gig reviews (x11)Interviews (x5)Album reviews (x13)Upcoming artists (x5)Festival reviews (x1)Poster Page (x4)Cover story (x1)Upcoming gigs (x10)

Horoscopes (x1)Letters (x1)Tour News (x1)

I can include these in my contents.

I can use these as my regulars.

Q10- Would you consider buying a magazine just to read 1 article that interests you?

Yes = 16 No = 4

Q11- Do you feel encouraged to buy a magazine if you like the artist on the front cover?

Yes = 20 No = 0

Q12- Would you still buy a magazine if you didn’t know who was on the front cover?

Yes = 17 No = 3

Q13- Who would make you more likely to buy a magazine?

Enter ShikariBlink 1825 finger death punchMetallicaBon JoviTriviumGreendaySlayerSlashQueenSlipknotYM@6CanterburyNapulm deathAFIRolling stonesBeasty boopTenacious DMCRKIGHP!@TDYoung GunsT-RexIron maidenKings of LeonFoo FightersThe WombatsParamoreGood CharlotteAmy LeeEvanescenceBMTHOpeth

Metallica, Enter Shikari and Blink 182 are the most popular. I will incorporate them into my magazine contents.

Q14- How often do you buy music magazines?

Weekly

Fortnightly

Monthly

Anually

The results show that my target audience mostly buy magazines on a weekly basis, closely followed by fortnightly. I will therefore create a weekly magazine.

0123456

Q15- How much do you spend on music magazines per month?

£5-6 and £9-10 are the most popular monthly spends.

Q16- Which price do you think is reasonable for a

weekly magazine?

£1-2

£3-4

£5-6

Based on my findings, I will make my magazine between 3 and 4 pounds. This is ideal for my target audience.