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INNOVATION & FTA TELEVISION IN A CONNECTED WORLD
RadComms 2012
Kim DaltonDirector, ABC Television
June 2012
INNOVATION & FTA TELEVISION IN A CONNECTED WORLD
Examples of success
Insights based on our experience
Observations about the future
INNOVATION & FTA TELEVISION IN A CONNECTED WORLD
Freeview
iview
Q&A
Kid’s online
innovation around an existing platform
INNOVATION & FTA TELEVISION IN A CONNECTED WORLD
Freeview innovation around an existing platform
iview
Q&A
Kid’s online
innovation to create a new platform
1
200,001
400,001
600,001
800,001
1,000,001
1,200,001
1,400,001
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
ABC iviewMonthly Visits and Visitors
Sept 2008 - Apr 2012
Visits
2008 VISIT-ORS
2009 VISITORS 2010 VISITORS 2011 VISITORS2012 VISITORS
Source: Webtrends (does not include iview via other plat-forms)
On-Demand Landscape
Nielsen Online: The Aust. Online Consumer Report, Feb 2012
“’
”SMH.com.au February 20, 2012
INNOVATION & FTA TELEVISION IN A CONNECTED WORLD
Freeview innovation around an existing platform
iview
Q&A
Kid’s online
innovation to create a new platforminnovation in a program
Q&A
Integrated conversation
INNOVATION & FTA TELEVISION IN A CONNECTED WORLD
Freeview innovation around an existing platform
iview
Q&A
Kid’s online
innovation to create a new platforminnovation in a program
innovation across multiple platforms
http://www.abc.net.au/abcforkids/
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
-400,000
100,000
600,000
1,100,000
1,600,000
2,100,000
2,600,000
ABC Children's Online Monthly Visitors & Visits
(000s)
Visits
2009 VISIT-ORS
2010 VISITORS 2011 VISITORS 2012 VISIT-ORS
Source: Webtrends The above data includes both ABC4Kids and ABC3 programs
iview streaming is based on programs which appear within the Top 200 total programsStreaming via the website was reported from Jan 2011, therefore only iview plays are available from July – Dec 2010
Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-1224 41 50 49 43 52 45 61 71 77 76 79 81 93 105 117 109 107 106
0
1000000
2000000
3000000
4000000
5000000
6000000
Online Plays of Kids Programs 2010 - 2012Streaming via iview
Streaming via Website
No. of programs available
Insights?
Source: OzTam and Nielson: National multi-screen report:Quarter 1 2012
To put this in context..
watching tv in the home watching Playback TV (PVRs)
watching video on PC/laptop
97.15
6.333.15
Average time spent by Australians in hours:mins per month
Audiences will search out choice in content
Broadband homes without pay tv Broadband homes with pay tv0
2
4
6
8
10
12
14
16
VOD via broadband
Active Users
200,000
100,000
December 2010 April 2012
Active User: Someone who used the app during the month specified
Ease of access matters
2011
iview on the ipad
Now
Delivering iview - 2010 to 2012
Now
80%
8%
12%
Delivering iview - 2010 to 2012
Now
80%
8%
12%
Delivering iview - 2010 to 2012
27%
59%
14%
May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-120
100,000
200,000
300,000
400,000
500,000Play School
Streaming Plays 2011 - 2012 ytd(000s)
iview via iPads
Streaming via iview website
Streaming via ABC4Kids Site
(iview via iPads include plays through Art Maker App)Source: WebTrends data
The future?
The future?
Choicewhere and when, multiple devices content
through catch-up and VOD
The future?
Choicewhere and when, multiple devices content
through catch-up and VOD
EngagementIntegration of the television experience
with social mediaand the second screen experience
