Reader Profile

Loaded readers enjoy the rock/band genre of music. If anyone has an idea about or for a band, Loaded readers are always the first to explore it through the magazine.

Many of the Loaded readers watch their favourite bands' music through music videos online i.e youtube.com. Brands featured in the magazine are inspired by the readers, who like to shop for clothes in such places as Topman/Topshop, a trendy shop for the younger generation.

Nearly 70% of Loaded readers do not read another music magazine, and tend to play video games on consoles rather than watch television.

Most Loaded readers each have a favourite band or rock artist, many of these artists are featured in the magazine, keeping current fans into the magazine but also attracting new readers.