Concept Note –

As a Bindass Radio Station – we have proved our wits by Challenging authorities to come up close and personal with Reality with activities like Red Mike

Now its time to make people proud about their city…!!

Its Time to Celebrate the Pride of the city – and giving its due Appreciations to people have given a reason to cheer, talk and Stay back in the city …!! Everyone feels proud about his/herCity – how big or small it may be – its has Attitude …!!

And Red Stamp stands for that Attitude of those people who chased big dreams in small things and became city’s Pride …!!

Concept Note –

Real Stories - Real People

1. Hyderabad’s Best Irani Chai cafe2. Hyderabad’s Best Biryani3. Hyderabad’s Best Chat point 4. Hyderabad’s Best Youth Hangout 5. Hyderabad’s Best Fashion Shop 6. Hyderabad’s Best Residential Colony 7. Hyderabad’s Best Movie Theater 8. Hyderabad’s best maintained Traffic Junction9. Hyderabad’s best Night Eat Out10. Hyderabad’s best Pan Shop

The categories will cover the TOP 3 best things of the city – and ask people to Nominate the NO.1.

STAMP – ACTIVITY PERIOD AND EXPOSURES – 2 Months

Activity Teaser

No of

days

No of

rotates

No of

hours

Total

rotates

Teaser

campaign 2 2 18 72

Promos 5 1 18 90

RJ mentions 5 2 per show 12 per day 60

Activity Period

No of

days per

week

No of

rotates

No of

hours

Total

rotates in

a wk

TOTAL FOR

5 WEEKS

Promos 7 2 18 252 1260

RJ

mentions 7 1 link 18 126 630

OB links 2

2 link per

show 5 20 100

What’s happening On Air ?

• Each Category will have 3 days on Air promotion

Plan for the 3 days

Day Activity Show

Day 1

Asking people to nominate through sms the best pan shops. At

end of first day we would select top 10 nominations which our

RJs would visit the next day

All shows - Morning No1 to

Midnight Biryani

Day 2

Our RJs will visit the top 10 places and give Obs from there.

OB links would constitute of RJs talk and testimonials from

people there.

From Morning No1 to Red

Recharge

Day 3

From 7am on, we create the hype and announce the top 3

nominees. Bytes of the selected nominees are aired and people

are asked to sms to vote their favorite. The person who gets

maximum votes would be the winner.

From Morning No1 to Red Adda.

Winners are announced in Full too

Bindaas from 5:30pm on.

What’s Happening On Ground ?

Every week we would have 2 days on ground activity .Our jocks would go to the selected nominees and take their testimonials and bytes from the nominees. On the day when winner is announced our jock would go the winner with RED BAND to declare the victory.

Every day when he goes to the nominees he would go in branded vehicle .To make it more local branded auto would be apt for the jock to go to the winnersEvery day the jock would do activity in one of the popular nominees. He would interact with people who visit the shop. Play a few games over there and give away the gratification. (Red fm Umbrella)

The weekly on ground activity

Grand FinaleEnd of the activity - We will call Hyderabad to be a part of the celebration.

Wherein we have a huge on-ground set-up at a place like People's Plaza, like a

mela. All the winners will come and set-up their stalls. Like the best pan shop

will have a stall and rest of Hyderabad can enjoy the taste of the best.

We end the activity with a celeb/district collector/minister giving away prizes

to these winners.

Performances on Stage by Dancers and Singers

This event will be a big gala event with lots of crowd gathering to witness the

awards and the RJ introductions.

This will also have a exhibition atmosphere with lots of stalls placed for

entertainment.

Main Sponsor

ON AIR:

• RED STAMP POWERED BY “….” tags– Teasers – 18 hrs/day X 2 per hr X 2 days = 72 tags – Revealing Promos – 18 hrs/day X 1 per hr X 5 days = 90 tags– Revealing RJ mentions – 12 per day X 5 days = 60 mentions– Activity promos – 18 hrs/day X 2 per hr X 35 days = 1260 tags– Activity RJ mentions - 18 hrs/day X 1 per hr X 35 days = 630 mentions– Activity OB links – 5 hrs/day X 2 per hr X 10 days = 100 tags A TOTAL OF 2212 tags (i.e. 11060 secs)- FCT 3000 Secs in Hyderabad- FCT 2000 secs in ROAP

ON Ground:

• Powered By “…” Title in approx

– 15 hoardings

– 25 Bus Brandings

– 10 bus shelters

– 500 autos

• Powered By “...” Title in the backdrop of the final event.

• Place for a Stall and 2 standees at the final event venue

• The Complete activity will be promoted through other mediums like Newspapers and Television Channels

• Cost: 15, 00,000

Associate SponsorON AIR:

• RED STAMP in association with “….” tags

– Teasers – 18 hrs/day X 2 per hr X 2 days = 72 tags

– Revealing Promos – 18 hrs/day X 1 per hr X 5 days = 90 tags

– Revealing RJ mentions – 12 per day X 5 days = 60 mentions

– Activity promos – 18 hrs/day X 2 per hr X 35 days = 1260 tags

– Activity RJ mentions - 18 hrs/day X 1 per hr X 35 days = 630 mentions

– Activity OB links – 5 hrs/day X 2 per hr X 10 days = 100 tags

A TOTAL OF 2212 tags (i.e. 11060 secs)

- FCT 1000 secs Hyderabad

- FCT 750 secs ROAP

ON Ground:

• Logo in

– 15 hoardings

– 25 Bus Brandings

– 10 bus shelters

• Logo in the backdrop of the final event.

• Place for 2 standees at the final event venue

• The Complete activity will be promoted through other mediums like Newspapers and Television Channels

• Cost: 10, 00,000

SAMPLE HOARDING CREATIVE

SAMPLE BUS CREATIVE

The Search Begins…