Research analysis into the mediums of ancillary texts.

CD cover (front and back), CD and Magazine advertising

CD Cover (front)

Main image:• Matt is looking at the camera. - By doing this potential buyers are able to identify with Matt as this is his first album.• A medium-shot shows Matt is causally dressed wearing a jacket. - This could reinforce his ‘chilled out’ character.

Typography:Matt Cardle (artist)

When We Collide (album)

• Two different types of typography is used. - Matt Cardle , this font could be seen as a signature, he’s establishing himself after winning. - When We Collide, is easy to read and buyers are able to easily identify the name of the album.

Colours: • The black and white colour scheme, allows ‘The X Factor’ winners logo to stand out. - This is important as he's new this is how potential buyers are to identify him.

CD Cover (front)Main image:• Matt looks down instead of looking directly at the camera. - Gazing at the ground Matt looks pensive.• He's standing clasping his hands together and isn’t showing much facial expression. - This could connote the ‘sad’ emotions spread across various songs.• A medium-shot shows Matt dressed in a shirt, with scruffy gelled hair. - This could reinforce his ‘relaxed’ personality.

Typography:MATT CARDLE (artist)

LETTERS (album)• The typography is simple. - This could relate to Matt’s simplicity and again his ‘relaxed’ personality. • The font used is also easy to read. - This is useful as potential buyers are able to read the wording clearly.

Colours: • The colour used is fairly dull. - One colour could suggest he’s feeling one mood throughout the 13 songs featured on this CD.

CD Cover (back)

Most common featuresfound on the reverse of a

CD Cover (example of Matt Cardle)

Track listing – Matt has 13 songs featured on this CD.- Starlight - Run For Your Life - All For Nothing - Pull Me Under - Amazing - Faithless - Beat Of A Breaking Heart - Stars & Lovers - Letters - Reflections - Walking On Water - Slowly - When We Collide

Barcode.Record company and logo.

Some sort of imagery, though not all the time.Examples include:- Image of artist- Some sort of location- Patterns

Needs to relate to the front cover of the CD.

Institutional information - Who produced it - Richard ‘Biff’ Stannard - Ash Howes - Gary Barlow- Year it was produced - 2011

CD

Typography:MATT CARDLE (artist)

LETTERS (album)• The typography is simple.• Same font as on the album cover.

• Copyright/Record label information in small print. Allows artist and album name to stand out.

Colours: • CD is one colour - Allows the black font to stand out, as this states important information. • Different font colour to the colour used on the front album cover.

Copyright information:• Written copyright information: - For example year of production...• Shows the record company logos

CD Cover (front)

Main image:• Ellie is looking away from the camera instead of looking directly at it. - Gives her a relaxed look.• Her make-up is quite light, allowing the ‘dotted light effect’ to stand out. - This reinforcing the name of the album.• Same image used on her magazine advert. This creates an identity as potential buyers will be able to match the magazine advert with the CD cover.

Typography:ELLIE GOULDING(artist)

LIGHTS (album)

• Both the typography for the artist and album name are easy to read. - This is useful as potential buyers are able to read the wording clearly.• Simple fonts and one colour create an identity as the same font is used on her advert.• The font stands out and is clear.

Colours: • The golden colour in the font and ‘dotted light effect’ relate to the album name.• The use of only two colours – black and gold, allow the Ellie and the typography to stand out as the cover doesn’t look overcrowded.

CD Cover (back)Track listing – Ellie has 10 songs featured on this CD.- Guns and Horses - Starry Eyed - This Love (Will Be Your Downfall)- Under The Sheets - The Writer- Every Time You Go- Wish I Stayed - Your Biggest Mistake- I’ll Hold My Breath- Salt Skin

Barcode

Record company and logo

Institutional information - Year it was produced - 2010-Produced in the UK- Copyright information

Fold over (side of CD)- Album name - Ligths- Name of artist - Ellie Goulding- Place opposite sides

Front cover uses the colour black and looks crowed because the image takes up a lot of space. This could be a reason to have one

colour for the back cover – keeping it plain.

CD

Typography:ELLIE GOULDING(artist)

LIGHTS (album)• The typography is simple.• Same font as on the album cover.

• Copyright/Record label information in small print. Allows artist and album name to stand out.

Copyright information:• Written copyright information: - For example year of production...• Shows the record company logos

Colours: • CD is one colour - Allows the white font to stand out, as this states important information. • Different font colour to the colour used on the front album cover.

Aim of a CD front/back cover:• Attract audiences:- The cover must be eye catching.- Audiences must be able to identify the artist/band through image(s) and album name.

• Show a visual representation of the artist:- Show the personality of the artist/band from images, e.g. Facial expressions.

• Use the typical codes and conventions.Example on the front CD Cover:- Simple colour scheme.- Artist/Band names clearly stated.- Name of the album clearly identifiable.Example on the back CD Cover:- Song titles noticeably listed.- Barcode.- Record company/logo.- Institutional information.

• Maximise sales and revenue.

Magazine AdvertisingUse of colours:- Gold.- White.- Black.The use of the black as her top is seen as a background colour which allows the gold writing (name of artist and album name) and the writing in white (reviews and record label) to stand out

Font:- Font is clear/easy to read (artist/album name and reviews)- Likely to attract females, suggesting this album is focused on attracting females rather than males.

The name of the album is Lights:- This is reinforced with the golden dots placed on her hair and slightly behind her.

Image of artist:- Same image used on her CD cover. This creates an identity.-She is looking away from the camera. - The close up allows potential buyers to identify with her.

Reviews:-Reviews from trusted newspapers and magazines allow potential buyers to believe she is talented and persuades them to buy the album. - The stars and comments are almost like a reassurance before people for the album.

Magazine AdvertisingUse of contrasting colours:- Orange.- White.- Black.The use of the black and white text against the orange background allow it to stand out.

Image of artist:- The image is slightly faded.- The image is a close up of Ed Sheeran’s (artist) face.- He is looking directly at the camera. - The close up, and the fact that he is looking directly at the camera allows potential buyers to identify the artist.

The name of the album is :- This may look plain and simple, however, it stands out and potential buyers are to easily remember this because of its simplicity.

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iTunes logo:- This stands out clearly as the black contrast with the orange. - The iTunes logo signifies, the producers are taking into account the changes in how people consume music electronically instead of buying CD’s.

Font:- Font is clear/easy to read.

Place of wording:-The wordings are in line and placed one after the other. - This makes it easy to read, and ensures everything is read.- The word click is underlined, this suggesting it is easy to be downloaded on iTunes.

Aim of a Magazine advert:• Attract audiences:- The advert must be eye catching.- Audiences must be able to identify the artist/band through image(s) and album name clearly

stated.

• Show a visual representation of the artist:- Show the personality of the artist/band from images, e.g. Facial expressions.

• Use the typical codes and conventions.- Simple colour scheme (matching album cover colour scheme)- Artist/Band names clearly stated.- Name of the album clearly identifiable.- Show album cover (optional) - State date of release or ‘Out now’.- Album reviews (optional)

• Maximise sales and revenue.