RESEARCH: Directors Label

Charlie Lewin

Mark Romanek

Red Hot Chili Peppers- Can’t Stop• Romanek uses Disjuncture in this particular video

which means that the images don’t illustrate the lyrics. This music video is not a narrative. It cuts to the beat which creates an urgency to it all, complimenting the song title “Can’t Sop”. Based on the bizarre photographic expedition of Erwin Wurm “One Minute Sculptures”. However this bizarreness merits its repeating viewing because you don’t get it the first meaning you will want to watch it again.

• The video builds a picture of the performers as a group of friends larking around which fits with the stars image of being “unconventional”.

Spike Jonze

Fat boy Slim – Praise You

• Jonze is unusual in his direction of the music video “Praise you” in that the whole video is all one take.

• There is no performance element and seems to include members of the general public.

• The video diary feel gives the video an authenticity and uniqueness.

• Jonze himself also starred in the music video which is unusual for directors to do.

Michel Gondry

Bjork- Human Behavior• Michel Gondry uses amplification when directing

the video “ Human Behavior”• He takes the idea of human behavior being weird

and wacky and inverts this making the animals bigger then humans.

• He twists the traditional fairy tail making it more of a nightmare. Often drawing on literary metaphors.

• There is significant use of CGI. • Unusual video but is a narrative and tells a story.

Chris Cunningham

Madonna- Frozen

• Monochrome color scheme incorporated in Frozen which is a common feature throughout Cunningham’s work.

• The imagery of the crow and the black dog are symbolic in the video as they are omens of death

• Disco juncture again used with no direct connection with the visuals and lyrics however the use of Madonna's lip syncing gives the effect as if she is trying to relay a message to someone.

Jonathan Glazer

Jamiroqaui- Virtual Insanity

• Glazer deliberately contrast the white room in which the music video is set to the dark clothes of Jay Kay.

• Disjuncture with the lyrics not relating the the visuals of the music video, however the tittle illustrates the unusual activity of the moving furniture and random appearances.

• Glazer has several close up shots of the artist which is a technique characteristic of his directing style