Research Into my Research Into my target Audiencetarget Audience

By Dom AitkenBy Dom Aitken

Graph ResultsGraph Results

Graph AnalysisGraph Analysis

• I learned from my graph that a lot people want to watch horror I learned from my graph that a lot people want to watch horror films, but tend to watch other genres instead of horror, such as films, but tend to watch other genres instead of horror, such as Comedy, Sci-Fi or action. Comedy, Sci-Fi or action.

• I learnt that both males and females watch horror films but not I learnt that both males and females watch horror films but not everyone is keen on them and would want to go and see them. everyone is keen on them and would want to go and see them. Another thing was that lots of people 88% of those who took Another thing was that lots of people 88% of those who took my survey use the internet as their main source of media as my survey use the internet as their main source of media as apposed to; TV, film and Magazines. apposed to; TV, film and Magazines.

• Also I learned that not may people 25% think that the title “One Also I learned that not may people 25% think that the title “One by One” is a good title for a new horror film, also that everyone by One” is a good title for a new horror film, also that everyone that took the survey likes film trailers and that different things that took the survey likes film trailers and that different things stand out for different people. stand out for different people.

Graph AnalysisGraph Analysis

• This has affected my choices in what I am going This has affected my choices in what I am going to do with the film because I now know what to do with the film because I now know what they like and don’t like. they like and don’t like.

• I think I am going to think of a new title for my I think I am going to think of a new title for my horror film as only 25% of the people that took horror film as only 25% of the people that took my survey said they thought it was good. my survey said they thought it was good.

• Also I may have to look at getting it online as Also I may have to look at getting it online as soon as it is finished as that is the medium that soon as it is finished as that is the medium that most of my audience uses. most of my audience uses.

Audience TheoriesAudience Theories

• I am going to try and apply the Hypodermic syringe I am going to try and apply the Hypodermic syringe theory as I thinking about setting this horror film in theory as I thinking about setting this horror film in school so I want anyone to watches it really believe that school so I want anyone to watches it really believe that something could be in the school with them. something could be in the school with them.

• Also I am going to apply the U+G theory as I think Also I am going to apply the U+G theory as I think people will want to watch this film for entertainment as people will want to watch this film for entertainment as they go to see horror films to be scared and to be they go to see horror films to be scared and to be entertained. entertained.

• I am also going to try and apply the 2-step-flow theory I am also going to try and apply the 2-step-flow theory as it will mean that if I get people talking about my film as it will mean that if I get people talking about my film then they will tell others and then they too will want to then they will tell others and then they too will want to come and see it for themselves. come and see it for themselves.

Target Audience ProfileTarget Audience Profile

• Age : 15-25 (as the film will be a 15 so no one younger can really Age : 15-25 (as the film will be a 15 so no one younger can really watch it, and because people older than 25 may not have the watch it, and because people older than 25 may not have the spare time to watch any films at all)spare time to watch any films at all)

• Gender : Male Gender : Male • Social class : Any (as I don’t think this will massively impact why Social class : Any (as I don’t think this will massively impact why

they would or wouldn’t watch a horror film)they would or wouldn’t watch a horror film)• Income: will need to have a some disposable income so they can Income: will need to have a some disposable income so they can

go and watch the film in the first place. go and watch the film in the first place. • Psychographics: Interested in film, likes horror films, passive or Psychographics: Interested in film, likes horror films, passive or

active reader of texts, values effects and acting within the film active reader of texts, values effects and acting within the film and needs to have an opinion of what they think the film will be and needs to have an opinion of what they think the film will be like before they see it to build expectation. like before they see it to build expectation.