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For: Star PlusGeo: India (Primary)
Actionable IntelligenceFor Television Audience Mapping
13th June, 2012Vol – 0.1
ww
w.g
oonjlabs.
com
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Content Index (Sample)Overall Index-Volumes-Mood-Interest - countries-Interest States-Interest cities-Interest metro/non-metro
Interest for:- Videos/Episodes- Schedules- Characters- Ring tones/ Audio- Brand Name- Show Names
Most watched shows
Most liked characters
Show Performance Card-Overall popularity (graph)/same time/ same genre-Overall mood (graph) / same time/ same genre-Overall reach-Stickyness-Instigation-TG-Ideal Brand Collaboration-Most liked in the last episode- Least liked in the last episode
People interested in ____ are also interested in:
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Star Plus22%
Zee TV16%
Colors Viacom1817%
SONY ENTERTAINMENT TV16%
SONY MAX9%
Life OK8%
Star Gold7%
SONY SAB5%
Weekly Share - Hindi GEC
Overall Index - VolumesOverall Popularity of HINDI GEC Channels– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Mo
nd
ay, A
pri
l 09,
201
2
Tues
day
, Ap
ril 1
0, 2
012
Wed
nes
day
, Ap
ril 1
1, 2
012
Thu
rsd
ay,
Ap
ril 1
2, 2
012
Frid
ay, A
pri
l 13,
201
2
Satu
rday
, Ap
ril 1
4, 2
012
Sun
day
, Ap
ril 1
5, 2
012
Mo
nd
ay, A
pri
l 16,
201
2
Tues
day
, Ap
ril 1
7, 2
012
Wed
nes
day
, Ap
ril 1
8, 2
012
Thu
rsd
ay,
Ap
ril 1
9, 2
012
Frid
ay, A
pri
l 20,
201
2
Satu
rday
, Ap
ril 2
1, 2
012
Sun
day
, Ap
ril 2
2, 2
012
Mo
nd
ay, A
pri
l 23,
201
2
Tues
day
, Ap
ril 2
4, 2
012
Wed
nes
day
, Ap
ril 2
5, 2
012
Thu
rsd
ay,
Ap
ril 2
6, 2
012
Frid
ay, A
pri
l 27,
201
2
Satu
rday
, Ap
ril 2
8, 2
012
Sun
day
, Ap
ril 2
9, 2
012
Mo
nd
ay, A
pri
l 30,
201
2
Tues
day
, May
01,
201
2
Wed
nes
day
, May
02,
201
2
Thu
rsd
ay,
May
03,
201
2
Frid
ay, M
ay 0
4, 2
012
Satu
rday
, May
05,
201
2
Sun
day
, May
06,
201
2
Mo
nd
ay, M
ay 0
7, 2
012
Tues
day
, May
08,
201
2
Wed
nes
day
, May
09,
201
2
Thu
rsd
ay,
May
10,
201
2
Frid
ay, M
ay 1
1, 2
012
Satu
rday
, May
12,
201
2
Sun
day
, May
13,
201
2
Mo
nd
ay, M
ay 1
4, 2
012
Tues
day
, May
15,
201
2
Wed
nes
day
, May
16,
201
2
Thu
rsd
ay,
May
17,
201
2
Frid
ay, M
ay 1
8, 2
012
Satu
rday
, May
19,
201
2
Sun
day
, May
20,
201
2
Mo
nd
ay, M
ay 2
1, 2
012
Tues
day
, May
22,
201
2
Wed
nes
day
, May
23,
201
2
Thu
rsd
ay,
May
24,
201
2
Frid
ay, M
ay 2
5, 2
012
Satu
rday
, May
26,
201
2
Sun
day
, May
27,
201
2
Mo
nd
ay, M
ay 2
8, 2
012
Tues
day
, May
29,
201
2
Wed
nes
day
, May
30,
201
2
Thu
rsd
ay,
May
31,
201
2
Frid
ay, J
un
e 01
, 201
2
Satu
rday
, Ju
ne
02, 2
012
Sun
day
, Ju
ne
03, 2
012
Mo
nd
ay, J
un
e 04
, 201
2
Tues
day
, Ju
ne
05, 2
012
Wed
nes
day
, Ju
ne
06, 2
012
Thu
rsd
ay,
Jun
e 07
, 201
2
Frid
ay, J
un
e 08
, 201
2
Satu
rday
, Ju
ne
09, 2
012
Sun
day
, Ju
ne
10, 2
012
zee star plus colors sony
Overall Index - VolumesOverall Popularity of Channels– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
0
1
2
3
4
5
6
7
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
zee star plus colors sony Total
Overall Index - VolumesOverall Popularity of Channels– Various (60 days) - Weekdays
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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Overall Index - MoodOverall Popularity of Channels– Various (60 days)
0
20
40
60
80
100
120
140
160
Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony
13 16 16 16 11 15 13
1116
12 13 19 15 14
19 1317 11
6
1618
17 16 1914
8
14 12
17 1615
14
9
12 17
Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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Overall Index - MoodOverall Popularity of Channels– Various (60 days)
0
10
20
30
40
50
60
70
80
90
100
Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic
1319
1118 19
13 17 16 17
16
18
1614 13
1416 16 16
1612
12
17 17
14
1910
15
16 11
13
1611
16
14
1414
11 1319
76 14
818 9
15 14 15 1516
1214 12
12
13 13 14 1318 17
12 14 17
Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
Overall Index - MoodOverall Popularity of Channels– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
Star Plus Colors Zee Tv Life Ok Star Plus Sony Max Sony
Wonder 13 16 16 16 11 15 13
Love 19 18 12 11 13 14 13
Laughter 11 16 12 13 19 15 14
Fury 18 14 17 16 7 15 13
Disgust 19 13 17 11 6 16 18
Compassion 13 14 14 16 14 12 17
Horror 17 16 19 14 8 14 12
Peace 16 16 10 14 18 12 14
Heroic 17 16 15 14 9 12 17
-
20.00
40.00
60.00
80.00
100.00
120.00
140.00
160.00
Star Plus ColorsZee Tv
Life OkSAB TV
Sony Max Sony
143.00 139.00
132.00
125.00
105.00
125.00 131.00
13th June, 2012
Aggregate Emotions
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Overall Index – Geo - CountryOverall Popularity of Channels– Various (60 days) - Countries
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
0
5
10
15
20
25
30
35
40
45
India United Arab Emirates
Australia Canada United Kingdom Pakistan United States
35
28
6
13
21
45
17
Star Plus
13th June, 2012
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Overall Index – Geo - CityOverall Popularity of Channels– Various (60 days) - Cities
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
0
10
20
30
40
50
60
70
80
90
100
100
78 7772
35
21 19 19 18 16 15 139
51
Star Plus
13th June, 2012
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Overall Index – Interest - ContentOverall Popularity of Channels– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
22 18 15 11 12 814
1819
1714 9
7
16
20 19
16
13 11
8
15
19 19
17
13
10
7
16
20 19
16
13
10
7
15
19 20
16
13
9
8
15
0
20
40
60
80
100
120
140
Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony
Videos/Episodes Schedules Characters Ring tones/ Audio Brand Name Show Names
13th June, 2012
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Satyamev Jayate | analysis
13th June, 2012
Genre: RealityFormat: TV Talk ShowLanguage: Hindi (Primary) | Bengali | Malayalam | Marathi | Tamil | TeleguBroadcasting Channel: Star TV Simulcast: Doordarshan | STAR World | STAR Utsav | STAR Pravah | STAR Jalsha | Asianet | STAR Vijay | Eenadu TV
Running Time: 60 Mins
Broadcast Time: Sunday 11:00 AM IST
Production Company: Aamir Khan Productions
Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands,
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Satyamev Jayate | analysis
13th June, 2012
Overall Popularity
Measure of the valid mentions per day.
Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands
Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms
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-
1.00000
2.00000
3.00000
4.00000
5.00000
6.00000
7.00000
8.00000
9.00000
satyamev jayate
Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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Satyamev Jayate | analysis
13th June, 2012
Overall Popularity - Comparison
Measure of the valid mentions per day for the show in comparison to other shows during the same period of time.
Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands
Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms
Star PlusDIYA AUR BAATI HUM 2100 thursSAATHIYA SAATH NIBHANA 1900 friEK HAZARON MEIN MERI BEHNA HAI 2030YEH RISHTA KYA KEHLATA HAI 2130IS PYAAR KO KYA NAAM DOON 2000SATYAMEV JAYATE 1100PRATIGYA 2230
Zee TVKNORR SOUPY DID LITTLE MASTER 2 2100PUNARVIVAH 2230PAVITRA RISHTA 2100MRS KAUSHIK KI PAANCH BAHUEIN 2200
PHIR SUBAH HOGI 2130SAPNE SUHANE LADAKPAN KE 1930HITLER DIDI 2000
ColorsBALIKA VADHU 2000UTTARAN 2200MADHUBALA EK ISHQ EK JUNOON 2030PARICHAY 2130SASURAL SIMAR KA 1930NA BOLE TUM NA MAINE KUCHH KAHA 2230CHHAL SHEH AUR MAAT 2100
SonyC.I.D. 2200CRIME PATROL 2300BADE ACHHE LAGTE HAIN 2230KYA HUA TERA VAADA 2200INDIAN IDOL-6 2030PARVARISH 2130KUCH TOH LOG KAHENGE 2300SAAS BINA SASURAL 2100CRIME PATROL 2300BADE ACHHE LAGTE HAIN
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Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
0
0.005
0.01
0.015
0.02
0.025
Mo
nd
ay, A
pri
l 09,
201
2
Tues
day
, Ap
ril 1
0, 2
012
Wed
nes
day
, Ap
ril 1
1, 2
012
Thu
rsd
ay,
Ap
ril 1
2, 2
012
Frid
ay, A
pri
l 13,
201
2
Satu
rday
, Ap
ril 1
4, 2
012
Sun
day
, Ap
ril 1
5, 2
012
Mo
nd
ay, A
pri
l 16,
201
2
Tues
day
, Ap
ril 1
7, 2
012
Wed
nes
day
, Ap
ril 1
8, 2
012
Thu
rsd
ay,
Ap
ril 1
9, 2
012
Frid
ay, A
pri
l 20,
201
2
Satu
rday
, Ap
ril 2
1, 2
012
Sun
day
, Ap
ril 2
2, 2
012
Mo
nd
ay, A
pri
l 23,
201
2
Tues
day
, Ap
ril 2
4, 2
012
Wed
nes
day
, Ap
ril 2
5, 2
012
Thu
rsd
ay,
Ap
ril 2
6, 2
012
Frid
ay, A
pri
l 27,
201
2
Satu
rday
, Ap
ril 2
8, 2
012
Sun
day
, Ap
ril 2
9, 2
012
Mo
nd
ay, A
pri
l 30,
201
2
Tues
day
, May
01,
201
2
Wed
nes
day
, May
02,
201
2
Thu
rsd
ay,
May
03,
201
2
Frid
ay, M
ay 0
4, 2
012
Satu
rday
, May
05,
201
2
Sun
day
, May
06,
201
2
Mo
nd
ay, M
ay 0
7, 2
012
Tues
day
, May
08,
201
2
Wed
nes
day
, May
09,
201
2
Thu
rsd
ay,
May
10,
201
2
Frid
ay, M
ay 1
1, 2
012
Satu
rday
, May
12,
201
2
Sun
day
, May
13,
201
2
Mo
nd
ay, M
ay 1
4, 2
012
Tues
day
, May
15,
201
2
Wed
nes
day
, May
16,
201
2
Thu
rsd
ay,
May
17,
201
2
Frid
ay, M
ay 1
8, 2
012
Satu
rday
, May
19,
201
2
Sun
day
, May
20,
201
2
Mo
nd
ay, M
ay 2
1, 2
012
Tues
day
, May
22,
201
2
Wed
nes
day
, May
23,
201
2
Thu
rsd
ay,
May
24,
201
2
Frid
ay, M
ay 2
5, 2
012
Satu
rday
, May
26,
201
2
Sun
day
, May
27,
201
2
Mo
nd
ay, M
ay 2
8, 2
012
Tues
day
, May
29,
201
2
Wed
nes
day
, May
30,
201
2
Thu
rsd
ay,
May
31,
201
2
Frid
ay, J
un
e 01
, 201
2
Satu
rday
, Ju
ne
02, 2
012
Sun
day
, Ju
ne
03, 2
012
Mo
nd
ay, J
un
e 04
, 201
2
Tues
day
, Ju
ne
05, 2
012
Wed
nes
day
, Ju
ne
06, 2
012
Thu
rsd
ay,
Jun
e 07
, 201
2
Frid
ay, J
un
e 08
, 201
2
Satu
rday
, Ju
ne
09, 2
012
Sun
day
, Ju
ne
10, 2
012
Mo
nd
ay, J
un
e 11
, 201
2
satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance
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0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
0.08
0.09
0.1
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Average
Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days) - Weekdays
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days) – Weekdays - Heatmap
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
SatyamevJayate
Diya aur BaatiHum
Saathiya SaathNibhana
Balika Vadhu Dance India Dance
Average
Monday0.054753723 0.016036655 0.013058419 0.019243986 0.019014891 0.024421535
Tuesday0.030927835 0.022451317 0.016036655 0.024742268 0.013745704 0.021580756
Wednesday0.026116838 0.021993127 0.01580756 0.024742268 0.012600229 0.020252005
Thursday0.024284078 0.023367698 0.016953036 0.025200458 0.012142039 0.020389462
Friday0.021076747 0.024513173 0.017640321 0.024742268 0.012371134 0.020068729
Saturday0.025658648 0.020160367 0.013058419 0.01626575 0.025887743 0.020206186
Sunday0.091408935 0.010996564 0.008247423 0.009163803 0.03069874 0.030103093
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0.000
0.100
0.200
0.300
0.400
0.500
0.600
India United Arab Emirates
Bangladesh Singapore Australia Saudi Arabia United Kingdom China Canada United States
0.538
0.167
0.129
0.059
0.022 0.022 0.016 0.016 0.016 0.016
Satyamev Jayate
Overall Index – Interest - GeoOverall Popularity Satyamev Jayate– Various (60 days) - Countries
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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0.000
0.020
0.040
0.060
0.080
0.100
0.120 0.111
0.084 0.084 0.081 0.0810.074 0.073 0.072
0.0670.061 0.059 0.056
0.049
0.0280.021
Overall Index – Interest - GeoOverall Popularity Satyamev Jayate– Various (60 days) - Cities
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
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Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
00.005
0.010.015
0.020.025
satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance
Overall Popularity
Overall Impact
Satyamev Jayate Diff from Average
Frequency of mentions (60 day average)
362/100 262%
Total Number of Mentions within 72 hours of telecast
543/100 443%
Overall Impact
Satyamev Jayate Diff from Average
Content Instigation (Weightage and content produced within 6 hrs)
182/100 82%
Content Stickiness (Weightage and Maven)
342/100 242%
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
00.005
0.010.015
0.020.025
satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance
Overall Popularity
Overall Impact
Satyamev Jayate Diff from Average
Frequency of mentions (60 day average)
362/100 262%
Total Number of Mentions within 72 hours of telecast
543/100 443%
Overall Impact
Satyamev Jayate Diff from Average
Content Instigation (Weightage and content produced within 6 hrs)
182/100 82%
Content Stickiness (Weightage and Maven)
342/100 242%
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
Overall Index – Interest - ContentOverall Popularity Satyamev Jayate– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors
13th June, 2012
00.005
0.010.015
0.020.025
satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance
Overall Popularity
Overall Impact
Satyamev Jayate Diff from Average
Frequency of mentions (60 day average)
362/100 262%
Total Number of Mentions within 72 hours of telecast
543/100 443%
Overall Impact
Satyamev Jayate Diff from Average
Content Instigation (Weightage and content produced within 6 hrs)
182/100 82%
Content Stickiness (Weightage and Maven)
342/100 242%
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
DeliveryHow is the television report delivered
Proposed Schedule
•Day 1 - Taking a brief – understanding marketing/business problem•Day 7 - Alpha Report Version 1 Delivered – week 1•Day 14 - Alpha Report Version 2 Delivered – week 2•Day 21 - Beta Report Version 1 Delivered – week 3•Day 28 - Beta Report Version 2 Delivered – week 4•Day 35 - Online Version of the report delivered with secured login
•Primary Usage: Actionable insights which lead to •Web page optimization•Better video monetization•Better content placement•Efficient research and user insights•Feedbacks on storylines•Competition analysis
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
ComparisonHow does it fare in comparison to other Business Intelligence reports?
Comparison
•Primary Usage: Actionable insights which lead to •Web page optimization•Better video monetization•Better content placement•Efficient research and user insights•Feedbacks on storylines•Competition analysis
Other BI Tools Goonj
Weitages for Platforms/Types of content NO Yes
Separate Maven Tracking NO Yes
Mood Tracking NO Yes
9 Emotions NO Yes
Customised Analysis NO Yes
Integration of analysis to service NO Yes
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
Thanks.Goonj is a proprietary technology
All rights reserved.
[email protected]@[email protected]@[email protected] [email protected]@www.goonjlabs.com [email protected] [email protected] [email protected] [email protected]
Thanks.Goonj is a proprietary technology