Secondary Audience Research

• Paranormal activity 1 and 2 are both of a similar genre to my chosen genre. The films suggests guidelines in which I should follow in order to target the audience who watch these films. The suspense and thrill of horror films is seen to appeal more to females; being the main audience of the paranormal activity trilogy. This may be due to the fact the film is a psychological horror and does not feature gore, inferring women prefer horror films to not feature gore whereas men may prefer a horror film to feature gore, this is demonstrated by the saw information in which shows a higher percentage of males watching the slasher horror.

In the previous slide it can be seen that the age range of the audience of this particular horror film being above eighteen and below twenty four suggests the characters in which I need to use should be of a similar age. From researching this Film it can be seen that women are the main audience for horror films such as this film, thus I Should aim to use mainly women characters. Due to restrictions placed on me when producing my product I am unable to use actors under the age of eighteen thus constricting the age range IAm able to work with.

• The dominant class audience is C1, thus inferring the location in which I need to use needs to mainly target this audience. As the the film is filmed in middle class areas the mainly working class audience watch to see the dilemma happen to people of a higher class, thus suggesting I should chose a location of a middle class background in order to target this specific audience. The subject of class also enables me to determine what type of characters I should use and what class they should be.