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Presentation on Local SEO @ the SEMA show.
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© 2009 SEER Interactive | All Rights Reserved
Local SEO04/07/2023
Wil Reynolds@wilreynolds
© 2009 SEER Interactive | All Rights Reserved2
20% of queries are locally based
-Google, April 2010
© 2009 SEER Interactive | All Rights Reserved3
Marissa Mayer moved to local
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Game Changer – People like ease
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Local Impact on your business
Good: Local Player trying to compete
Bad: Aggregator site listing local resources
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Search “Motorcycle”
Even when not searching local –
Google shows 40% of the results as local
Google gives about 35% of the results to the map
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Game Changer – People like pictures
Get those reviews
Claim your listing in Google Places, Yahoo Local, Bing
Get an address in the city
Don’t over optimize / keyword stuff
Complete Profiles
City/State/Phone on about us and other relevant places
Local Citations = important factor
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Getting Reviews
Discounts for leaving reviews
E-mail your “receipt” / give us your email for a monthly prize
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E-mail marketing for reviews
Do you have an account at:• Google• Yahoo• Citysearch• Yelp
Segment your email list by gmail, yahoo, hotmail
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Moving?
Get an address in your nearest major metro (partnership)
Small office Sales OfficeDowntown Office
What is being found on local worth to you?
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Are you suggesting that I move for GOOGLE?
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Completing your profile
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Completing the profile
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Completing the profile
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Citations
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Make sure you get on local lists
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Sponsor hyper local events:WordcampPodcamp
Mustang Enthusiast GroupMotorcycle Club4x4 / Jeep Club
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If you can only do 1 thing today….
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Completely fill out your local listing
(and get an enhanced listing w/ free clicks from Google for 30 days)
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Why Can’t We Be Friends?
@wilreynolds
youtube.com/wilreynolds
pickwilsbrain.com
seerinteractive.com/blog