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The slides that go with my "Seriously Fun" workshop at TTI Vanguard. (Some look ugly since pdf's don't support animations. Those aren't important.)
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Gamification: Seriously Fun
TTI Vanguard 2011
Jesse Schell
Seriously Fun: Agenda
• 8:30-9:00: Lecture A: Intro to Games and Gamification• 9:00-9:15: Exercise 1: (team) Meet your teammates• 9:15-9:45: Exercise 2: (all) What problems could gamification solve?• 9:45-10:00: Exercise 3: (team) Pick a problem to solve• 10:00 -10:30: Lecture B: Game Brainstorming 101• 10:30-10:50: BREAK• 10:50-11:30: Exercise 4: (team) Brainstorm potential solutions• 11:30-11:50: Lecture C: Narrowing the Game Idea Space• 11:50-12:10: Exercise 5: (team) Choosing one solution• 12:10-1:00: LUNCH• 1:00-1:30: Lecture D: Developing Your Game Idea• 1:30-2:30: Exercise 6: (team) Develop a Three Minute Pitch• 2:30-3:10: Pitch session! All teams give their pitches!• 3:10-3:30: Lecture E: Final Thoughts
LEVEL
Lecture A: Introduction
Real Life
Games
The voyage of discovery is not in seeking new landscapes but in having new eyes.
– Marcel Proust
Magic Words
• I am a game designer.
• Who is a game designer?• I am a game designer.
• No you’re not.• I am a game designer.
• What kind of designer?• I am a game designer.
• You mean you play games.• I am a game designer.
What does “game design” mean?
Game Design is the act of deciding what a game should be.
What skills does Game Designer need to be good at?
• Animation• Anthropology• Architecture• Art• Brainstorming• Business• Cinematography• Communication• Creative Writing• Economics• Engineering
• History• Interface Design• Management• Mathematics• Music• Psychology• Public Speaking• Sound Design• Technical Writing• Visual Arts• …and much more!
What is the most important skill for a game designer?
?
Team Client
Game
Audience
Self
?
Experimental Film by TMBG• I already know the ending /
• it’s the part that makes your face implode /
• I don’t know what makes your face implode /
• but that’s the way the movie ends.
The Lens of the
Essential Experience
Choco-fication!
“Hafta” “Wanna”
Slavery Freedom
Duty Fun
Work Play
Efficiency Pleasure
“Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.”- Mark Twain
Games are special because…
• They are interactive
• They are designed ENTIRELY for pleasure
Games provide:
• Clear Feedback
• A Sense of Progress
• The Possibility of Success
• Mental and Physical Exercise
• A Chance to Satisfy Your Curiosity
• A Chance to Solve a Problem
• A Feeling of Freedom
Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
The Lens of
Pleasure
What is a game, anyway?
A game is:a problem solving activity,
approached with a spirit of curiosity.
The Lens of Curiosity
The Lens of
Problem Solving
LEVEL
The Lens of the Team
Exercise 1: Meet Your Teammates
1. What is your name?
2. What is your company and role there?
3. What is your favorite ice cream flavor?
4. When you were ten years old, what was your favorite game?
5. How do you hope to use what you learn in today’s session?
6. One question from a teammate. Finish by9:15am
LEVEL
The Lens of the
Problem Statement
Exercise 2: What Problem to Solve?
LEVEL
Exercise 3: Pick one!
1. Pick a problem that you personally are interested in solving – write it down
2. Get everyone’s written ideas up on the easel
3. Come to consensus one which one you will pursue
Finish by10:00am
LEVEL
Lecture B: Game Brainstorming 101
Idea Game
1) Think of an idea.
2) Try it out.
3) Keep changing it and testing it until it seems good enough.
The Lens of the
Problem Statement
Reasons for a clear problem statement
1) Broader creative space
2) Clear measurement of success
3) Better communication
The best way to have a good idea is to have a lot of ideas.- Linus Pauling
Nine Brainstorming Tips
1. Yes, and…
2. Write down EVERYTHING
3. Number your lists!
4. Acknowledge the power of the marker
5. Jot notes if interrupting is hard
6. Use Images
7. Crack Jokes
8. Listen to your subconscious
9. Mix and Match categories
Ray Bradbury
Technology
StoryMechanics
Aesthetics
The Elemental Tetrad
The Lens of the Elemental Tetrad
Technology Aesthetics
Story Mechanics
LEVEL
BREAKtil
10:50
Exercise 4: Brainstorm Solutions!
1. Yes, and…
2. Write down EVERYTHING
3. Number your lists!
4. Acknowledge the power of the marker
5. Jot notes if interrupting is hard
6. Use Images
7. Crack Jokes
8. Listen to your subconscious
9. Mix and Match categories
Finish by11:30am
LEVEL
Lecture C: Narrowing
Which idea should I pick?
Pick something!
A plan is a real thing.
The Lens of the Eight
Filters
The Eight Filters of “Good Enough”
1) Artistic Impulse – Does this game feel right?
2) Demographics – Will the intended audience like this game?
3) Experience Design – Is this a well-designed game?
4) Innovation – Is this game novel enough?
5) Business and Marketing – Will this game be profitable?
6) Engineering – Is it technically possible to build this game?
7) Social / Community – Does this game meet our social and community goals?
8) Playtesting – Do the playtesters enjoy this game enough?
Rewards can Backfire
LEVEL
Exercise 5: Choose one solution
1. Each person pick 3-5 you like, and write them down
2. Go through each, one at a time, and mark down the votes
3. Come to consensus on a solution that you will go forward with
4. Write it down on a piece of paper, and give it to me
Finish by12:10pm
LEVEL
LUNCH!
LEVEL
Lecture D: Developing Your Game Idea
Pleasure is COMPLEX
The Lens of Fun
What is fun, anyway?
Fun is pleasure with surprises.
The Lens of
Surprise
Player Experience of Needs Satisfaction(www.immersyve.com)
Competence Autonomy Relatedness
I want to be good at what
I do!
I want freedom!
I want to connect to
others!
The Lens of Control
The Lens of Freedom
Freedom
The Lens of Community
Age Demographics
• 0-3 Infant / Toddler
• 4-6 Preschooler
• 7-9 Kids
• 10-12 Tweens
• 13-18 Teen
• 19-24 Young Adult
• 25-34 Adult
• 35-49 Thirties and Forties
• 50+ Fifties and Up
Gender Preferences
• Male
– Mastery
– Competition
– Destruction
– Spatial Puzzles
– Trial and Error
• Female
– Emotion
– Real World
– Nurturing
– Dialog and Verbal Puzzles
– Learning by Example
The Lens of the Player
The Lens of Judgment
Crossing the street
Suxxors Roxxors!
The Lens of Feedback
LEVEL
The Lens of Visible Progress
Four Keys for Gamifying
Before After
Key 1: Make it Engaging
Key 2: Make it Effortless
Key 3: Make it Uncheatable
Key 4: Make it Not Embarrassing
LEVEL
Exercise 6: Develop Your Pitch!
• You will create a three minute Powerpointpresentation that explains your idea
• But…
• Your powerpoint will have NO WORDS!
Exercise 6: Develop Your Pitch!
1. What problem are you solving?
2. Why is this problem worth solving?
3. Who is the audience for your solution?
4. How does your solution work? (Walk us through an example of it being used)
5. Is there a compulsion loop? What drives it?
6. What are the key moments?
7. What are the social forces?
8. Why is this a good investment of time and resources?
Finish by2:25pm
LEVEL
Pitches!
1. What problem are you solving?
2. Why is this problem worth solving?
3. Who is the audience for your solution?
4. How does your solution work? (Walk us through an example of it being used)
5. Is there a compulsion loop? What drives it?
6. What are the key moments?
7. What are the social forces?
8. Why is this a good investment of time and resources?
LEVEL
Final Thoughts
You CAN make your experiences better
• Ask yourself these simple questions:
– Given what I know about my guests…
– Why will they like this experience?
– How can I get them to like it more?
Persuaders Fulfillers
Artists Humanitarians
Persuaders
Fulfillers
Artists
Humanitarians
Persuaders Fulfillers
Artists Humanitarians
“Long experience has taught me that the
crux of my fortunes is whether I can radiate
good will toward my audience. There is only
one way to do it and that is to feel it. You
can fool the eyes and minds of the audience,
but you cannot fool their hearts.”
- Howard Thurston
LEVEL
10000
00000
