Looking at the social film in context and discussing what it is. If it is a Social film, or Web TV or something else.
Text of Social film and web tv
1. Inside, was released as a number ofepisodes every few days. Between days the audience couldparticipate through social networks. At the end all the episodes were puttogether and created a film.
2. Web TV is an emerging genre of digitalentertainment. Delivered online through broadband, TVseries, web television shows and mobilenetworks. 2-9minute episodes Produced in seasons. Interaction with audience via socialnetwork sites like YouTube, MySpace andBebo. 3. The Guild. online web series about a group of gamers following their livesonline and offline. Released 2007. 3-8 minute episodes. Now on its 5th season Lonelygirl15 2006-2008. series of video blogs and action sequences. with acomplex story involving "trait positive girls" who are sought by an evilorganization called "The Order". Kate Modern spin off from lonleygirl15. 2 seasons. Brought out in 2007,ended in 2008. about a video blogger. Online interaction with viewers. Freak UK, released 2009, on MySpace, 13 week interactive process, 2 videoepisodes a week, interactive character profiles, about a teenage coming ofage story. 4. Web TVaddress the particular possibilities ofthe web by creating communities of fanswho spend time online interacting with oneanother and with the storyworld. Theseinteractions might involve chatting withother fans, voting on casting or storyoutcomes, helping to write the script,discussing characters, or participating inspin-off Alternate Reality Games (ARG)that require the hive mind of theparticipants to solve narrative basedpuzzles (Lister et al 2009, p.230) 5. The Web Drama is an excellent example of theway screen media enterprises are adapting tonew online markets and in the process creatinginnovative culture. In particular they demonstrate theso called Long Tail in action where new forms ofadvertising can produce sustainable revenue streamsfrom much smaller audiences than would previouslyhave been the case (Lister et al. 2009, p.230) Audiences are seen as fans to be cultivated bysponsors through brand identification rather thanhard sell advertising (Lister et al 2009, p.231) 6. So it could be argued that Inside is just Web TVand not social film. It releases episodes over a certain time andallows participants to interact. Just like the rest. It advertises aswell, having ads on the side. Beingpart of Toshiba and Intel, letting TV magazinesand papers know. But there is only one Inside Film. If another was tobe released as a prequel or sequel it could be aWeb TV series, as people would be interactingtogether again. But as a social film we need to understand thiswe need to find out what Film is. 7. Film is Cinematography. It featurescharacters played by famous actors and astory and develops itself through the plotengaging the audience through the use ofa well crafted script and camera. They normally last a significant amount oftime from 90 minutes to 140 minutes. Can have squeals and prequels. Forexample Lord of The Rings, is a series of 3different stories. Big money films and aim to produce arevenue through its sales in the cinema. 8. Inside definitely has cinematic qualities. It stars big stars likeEmmy Rossum and It even has an award winningcinematographer taking part. It has the professional camera shots unlike Web TVs shakywebcam hand cam interaction. But its far too short to be a film. Its not even an hour long. Films do not release themselves as a series of episodes unlessneed be, like the Lord of the Rings trilogy, or if one film is toobig to be one film, for example the last Harry Potter film. This is why it is debated that Inside is more Web TV than asocial film, because it isnt film at all. 9. It is clear that The Inside Experiencecontains elements of both Web TV andfilm. So maybe it is neither. Perhaps itssimply a new entertainment in anultimate form with everything in it. The interaction, the advertising, the entertainment, an in-between of duration. 10. Event/Reality The inside experience was released as a series ofepisodes so that participants could interact socially together. Whenit was finished, nothing else happened. This therefore could beargued to be an event. Much like TV shows like 24 and LOST, we are engaged with it for acertain amount of time and always expect to see the next episode.But once it is over then what happens? The experience just isnt thesame. You can go back and enjoy it again, but you dont get asexcited in the waiting of the next episode. Reality TV shows like The Apprentice allow audiences to interactsocially. For example through Twitter. But once the show is finishedthe audience would no longer interact with each other. Much likeThe Inside Experience. 11. Turner, G (2006) Film As Social Practice. 4th edition USA andCanada pages 146-147 "in order to differentiate film from television, theorists as well asthe industry have talked of film going on as an event For example going to the cinema and receiving the pleasures ofseeing a film. We are experiencing, "The Film Experience" We are sat in the dark, in a group, in comfortable seats with outattention focussed on the screen in front. Therefore social film cannot be defined as a film in any way aswe are not watching the film as a group, sitting on comfortablechairs, and focusing on the screen in front. Instead we areparticipating individually on our computers in an online socialnetwork, sitting at home or work or wherever you can gainaccess to a computer, and rather focusing on the interactionand whats happening on the screen, rather than sitting insilence watching the screen. 12. The Inside Experience is Trans media as itis many things into one and unclear todefine it. It is Film, It is TV, It is advertising.