MAKING THE TV LISTENMATT MILLAR, SEPTEMBER 2011

WHAT HAVE WE LEARNED?

THE TV SCREEN IS THE BEST OUTPUT DEVICE IN EVERY HOME - AND WILL

BE FOR THE NEXT 20 YEARS

THE TV SHOW IS THE MAIN DISH

THE SECOND SCREEN IS THE SIDE DISH - TO ENHANCE THE

MAIN MEAL

THE TV SHOW IS THE MAIN DISH

THE SECOND SCREEN IS THE SIDE DISH - TO ENHANCE THE

MAIN MEAL

INTEGRATION INTO THE BROADCAST CONTENT DRIVES 10X THE LEVEL OF INTERACTION

TV VIEWING IS A SOCIAL ACTIVITY - WE DO IT, AND TALK ABOUT IT TOGETHER

VIEWERS LIKE TO BE RECOGNISED AND

REWARDED

KEEP IT SIMPLE

SO WHAT DO YOU GET?

11

REAL TIME CLAP & BOO

IN SYNC WITH TV

BROADCAST

SHOW THE NUMBERS OF CLAP & BOO WHEN THE

SHOW IS NOT LIVE

ONLINE TAP TO CLAP IN SYNC WITH SHOWEMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER

VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER

ON WEB AND PHONE

100M INTERACTIONS WITH THE SHOW

OVER 500K USERS

IF X FACTOR WERE ON 24/7 THIS WOULD BE 260BN REQUESTS/MONTH

SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#

Where does 260 Billion

requests fit?

LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OF TIME

SCALE IN SECONDS NOT HOURS

FLEXIBILITY IN CHOICE

LOW COST

TV TRAFFIC ARRIVES FAST

FAST NETWORKS, FLEXIBLE CLOUD SERVICES, RICH CONNECTED CLIENTS

EXIST TODAY

CREATIVITY

CONTENT INNOVATION

ADVERTISING INNOVATION

PRODUCT INNOVATION

QUESTIONS?MILLARM@LIVETALKBACK.COM

@MILLARM