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SONY decide business strategy
s1170156
Saki Seino
Contents
What is SONY’s business strategy?
SONY implement initiatives
Playstation Network
SONY is big brand!
Conclusion
References
2
What is SONY’s business strategy?
SONY created new business management team to keep profit performance.
It is success, and additionally they will make preparations for future.
It said that we should pay attention to user experiences.
3
SONY implement initiatives
SONY have four big initiatives
◦ Core hardware business
TV, game and digital imaging
◦ New user experiences
New hardware and software service
◦ New customers
For catching new purchasing area
◦ Products
Focus on SONY’s environment
4
Playstation Network
What is Playstation Network?
◦ It is network for Playstation3.
◦ If you have environment of network, Playstation3 can be connected network and you can play games at online, or buy game soft at online.
◦ Now this service is almost
same for computer’s
network.
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Playstation Network
What can I play by using Playstation Network?
◦ Playing games with friends online.
◦ Buy the games online.
◦ Update software.
◦ Communication for voice chat or e-mail.
6
SONY is big brand!
SONY created many products.
◦ Computers
◦ Cell phones
◦ Cameras
◦ TVs
◦ Game hardware
◦ Memory sticks
etc...
It create main profit performance.
7
SONY is big brand!
We use SONY’s products on a daily basis. SONY become widespread our life.
But SONY try to spread other customers, create new products through profit performance by now.
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Conclusion
SONY has new business management team to keep profit performance.
SONY have four big initiatives.
SONY create new products through profit performance by now.
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References
SONY’s web page
◦ http://us.playstation.com/
Playstation Network at wikipedia
◦ http://en.wikipedia.org/wiki/PlayStation_Network
SONY at wikipedia
◦ http://en.wikipedia.org/wiki/Sony
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