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Panel Discussion "Target Audience: Casual, Midcore, Hardvore" -- the White Nights: Mobile Games Conference (http://www.wnconf.com/)
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Panel Discussion“Target Audiences: Casual, Midcore, Hardcore”
• Chris Williams (Big Fish)• Heini Vesander (Supercell)• Michael Schade (FishLabs)• Sergey Orlovsky (Nival)
Panelists
•The length of sessions•The frequency of sessions•Tolerance to frustration•Desire to modify / extend games in a creative way•Level of engagement into competition•Willingness to pay •Age of players•Gender of players•Tolerance to violence•Knowledge of the industry•Hunger for gaming-related information
Factors of Classification
The Core Gamer*
72% Male30% < 24 years of age
Top 3 DevicesXbox 360
SmartphonePS3
Top 5 GenresAction Adventure
FPSStrategy
RPGRacing
Plays games to ‘kill time’
4
Core Gamer
*by Andrew Sheppard, President of Kabam
The Casual Gamer*
60% Female20% < 24 years of age
Top 3 DevicesWii
SmartphoneXbox 360
Top 5 GenresPuzzle/Breakout
Card/CasinoBoard
Word/IQHidden Object
Plays games to ‘kill time’
5
Casual Gamer
*by Andrew Sheppard, President of Kabam
The Midcore Gamer*
55% Male18% < 24 years of age
Top 3 DevicesSmartphone
WiiXbox 360
Top 5 GenresPuzzle/Breakout
Farm/City ManagementRPG
StrategyCard/Casino
Plays games to ‘kill time’
6
Midcore Gamer
*by Andrew Sheppard, President of Kabam
Which advertising channels work better to attract players?
casual midcore hardcore
User Acquisition
Money!
What is an average ARPPU?
casual midcore hardcore
“These are different people for different products, and one game’s hardcore player is another’s casual player. And remember: everyone is hardcore about something.”
Something to think about
