Target Audience Research

Results

Gender

FemaleMale

Although I tried to give out my questionnaire to many people, my results have shown that I had more female than male participants. Which means I have to be careful when analysing results as a whole, as they could be biased to female viewers more than male viewers. The age range of most of my participants ranged between 16-18 and so I should also be wary that the results collected represent quite a young audience.

Do you watch music videos?

YesNo

It was interesting to see that the majority answered ‘Yes’ to watching music videos (only one person said no).

When asked to elaborate answers included:

“It’s interesting!” IT’S

FUN

“Sets the songs mood”

“To see the artist

[or ideas]”

“Boring!”

Rap

Hip-H

opR&B

Rock

Met

alPo

p

Dance

Count

ry

Class

ical

Indi

e

Other

0

1

2

3

4

5

6

7Type of music listened to

Column1

Favourite music videos:1) Let Forever Be- The Chemical brothers http://www.youtube.com/watch?v=s5FyfQDO5

g0

“Very original, not sure how they made it, very interesting”

2) No Handlebars- Flobots http://www.youtube.com/watch?v=HLUX0y4Ep

tA

“I like the animation and it

has a good moral”

3) Bad Romance- Lady Gaga http://www.youtube.com/watch?v=qrO4YZeyl0

I&ob=av2e

“It’s unusual”

4) Thriller- Michael Jackson http://www.youtube.com/watch?v=4V90AmXn

guw&ob=av2n

“The narrative is engaging”

Others: Many answered that ‘no’ they did not have a

favourite music video, which could show they like a variety or don’t like music videos in general.

Some said they like music videos with elements of comedy.

Do you prefer music videos that are slow or fast?

Pace

SlowFast

Other information collected:

The number one favourite place to consume music videos on was YouTube again showing how digitally orientated today's audiences are.

Special effects were favored by most in music videos as it made it more interesting to watch.

There was a balance between bright colours/natural lighting to be used in a video, but excess of neither was liked. This shows that a combination of both would be put to better use.