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How Technology has displaced music and rock'n'roll as the "rebel" or place of aspiration and how apps are the new music
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“Technology is the New Rock’n’Roll” September 2013
[APP] SESSED!
Proprietary & Confiden7al 2
Proprietary & Confiden7al 3
Proprietary & Confiden7al 4
Freddie Mercury vs Steve Jobs
Proprietary & Confiden7al 5
SoEware is eaGng the world
Market Cap Change in 5 Years in US$ B
+ 4
- 38
+ 427
- 106
+ 71
- 1 - 7
+ 1
1.5
2.5 + 73
- 78
Proprietary & Confiden7al 6
The APP-‐ificaGon of SoEware
Proprietary & Confiden7al 7
APP = Music
Proprietary & Confiden7al 8
DEVICE = Audience
Proprietary & Confiden7al 9
DEVELOPER = Band
Proprietary & Confiden7al 10
API = Instrument
Proprietary & Confiden7al 11
No Instrument = No Music
Proprietary & Confiden7al 12
No API’s = No Apps
Proprietary & Confiden7al 13
APPs are eaGng soEware are eaGng the world
APPs
Sofware World
Proprietary & Confiden7al 14
FOUNDER & CEO
Stefan Rust
Transforming business by Application
WEBSITE www.exiconglobal.com IDEAS TO APP i2a.exiconglobal.com