THE PULSE OF THE CANADIAN STUDENT SHOPPER 2012

Research &Strategic Insight

THE PULSE OF THE CANADIAN STUDENT SHOPPER 2012

The Now and the Near-Future of Canadian Retailing

Research &Strategic Insight 01

Ralph Lombreglia, In Technology

The proper artistic response to digital technology is to embrace it as a new window on

everything that’s eternally human, and to use it with passion, wisdom, fearlessness and joy.“ ”

At the risk of sounding �lled with pre-millennial era over-excitement this paper will start with

an assertion that the past 10 years have borne witness to easily one of the most signi�cant

waves of communication development our global culture has ever witnessed. It seems like only

yesterday that media and communications specialists spent many hours per week convincing

clients of the merits of, say, online survey �elding or a CRM program that exists only online.

That, as they say, was “then” (AKA: 2001) and we are all now, a scant decade later, living and

working in a world where digital technology is an inextricable and a well understood part of

our lives – regardless of generation.

To be clear, different generations have approached, and continue to approach, this rise of

digital technology from a variety of different vantage points but it is absolutely important to

understand that digital media and communication have become ubiquitously accessed and

utilized, to varying degrees, by ALL generations.

This being said, it is today’s young consumers that continue, as always, to drive new trends

that are shaping the way we share, learn, play, market and sell.

This is the prism from which we here at Conversion Research and SPC Card (Student Price

Card) approached the debut �elding of our annual Pulse of the Canadian Student Shopper; an

unprecedented deep dive into the volatile, in�uential and lucrative student consumer market

in Canada.

This study was �elded online in September 2011 to a �elding universe of SPC Card members

and derived a �nal total aggregate sample size of 2732 – weighted to most recent StatsCan

regional and demographic information where applicable.

The data this benchmark study has generated is very compelling and actionable, so let’s get

right down to it.


If we were to encapsulate the �ndings from this study into one easily digestible sound bite it would be that young Canadian

consumers are well on their way to de�ning a new, digitally-enabled, retail eco-system that we all must understand and action

against appropriately.

At the core of this new eco-system is a fundamental change in how consumers make purchase decisions. As many studies in

the past couple years have attested (particularly McKinsey’s “New Consumer Decision Journey” work*) the old school “funnel”

approach to marketing, where competitors battle it out for share of mind and share of voice to get consumer attention and

drive them into the top of a purchasing path “funnel”, is quickly being replaced with a much more cyclical and ongoing set of

“loops” that involve many more touch-points and triggers than the earlier model ever accounted for.

These new triggers and touch-points are predominantly digital in nature and highly focused on consumer interaction, ongoing

connection and, ultimately, consumer advocacy.

02Research &Strategic Insight

And today’s Canadian student shopper is showing both great interest in, and more than passing usage of, these

soon-to-be mainstays of a new retail marketing eco-system.

A few potent examples:

57% of Canadian student shoppers in our study have downloaded at least one type of app supplied by a retailer

More than half (52%) think retailers could use more technology in store to make the experience richer

More than a third (36%) are connected to a brand via social media (higher than celebrities, athletes, magazines

and blogs)

More than a third (35%) have posted photos of clothing, shoes or accessories they want to buy via social media

*McKinsey Quarterly“The Consumer Decision Journey”

2009

OLD CONSUMER JOURNEY MODEL ACTUAL CONSUMER JOURNEY MODEL

AWARENESS

CONSIDERATION

PREFERENCE

PURCHASE

LOYALTY

INITIAL CONSIDERATION

SET

MOMENT OF PURCHASE

LOYALTY LOOP

LOYALTY LOOP

Ongoing Exposure

POST PURCHASE EXPERIENCE

ACTIVE EVALUATION

Information Gathering, Shopping

Towards A New Retail Marketing Eco-System


http://www.youtube.com/watch?v=EfRrD3we0Hg




This is having a huge impact, as we speak, on how we all shape our communications strategies. Fading quickly are the

days when a major mass media buy was the �rst option to simply drive awareness and get people into a consideration mindset –

there are now a variety of valid, and often much more ef�cient and retention-focused, approaches to consider.


Regardless of where you stand on the “we’re too connected to

our phones” debate, the rise of “the third screen” continues

apace with no abatement in sight. In a recent Youthography

study, 60% of young North Americans agreed with the

statement, “It doesn’t matter whether I watch it on TV, at the

movie theatre, on my computer or on my mobile phone – it just

matters that I like the content.” (‘Ping’ Fall Issue, 2009)

A young consumer’s workhorse is not their laptop – it is their

cell phone.

More speci�cally, their Smartphone.

Over half (56%) of Canadian student shoppers in our study

indicated they own or use a Smartphone, with age obviously

playing a factor as these students move from high school to

post-secondary pursuits when it comes to bona �de ownership.

And these same student shoppers are using their Smartphones

for a whole lot more than updating Facebook while on the go

(which they are doing with increasing regularity).

Over a third (34%), use some form of geolocation tool

“regularly” (Facebook Places dominates here with Google+

coming in a distant second) and, importantly, retail stores

provide their second most popular check-in.

What’s probably the most compelling call to action in this

study for the retailing industry are Canadian student shopper

attitudes to in-store technology, invariably fed to and feeding

off of, their Smartphones.

A majority of our respondents expressed interest in store locator apps, product �nder apps and customer service solutions

apps; a very strong call for the type of content they are expecting their favourite retailers to provide.

Further, actual download statistics show that this is something many student shoppers are already taking more than a

passing interest in. For instance, over a quarter (27%), indicated already having downloaded some type of store locator app.

04

Smartphone Penetration

MALE FEMALE 14-17 18-24

0

10

20

30

40

USE

37% 36%

28% 29%

24%

31%

25%

17%

OWN

Mobile Phones – Their Workhorse, Your Connector & Converter


OWN OR USE A SMARTPHONE

HAVE DOWNLOADED AT LEAST ONE TYPE OF APP SUPPLIED BY A RETAILER

USE GOOGLE+ GEOTAGGING REGULARLY

USE FACEBOOK PLACES REGULARY

USE FOURSQUARE

USE SOME FORM OF GEOLOCATION TOOL REGULARLY

1 IN 5 CHECK IN AT RETAIL STORES, SECOND ONLY TO RESTAURANTS


“...Make the experience faster (i.e.

paying for a purchase on my phone).” 42%

“...Make the experience cooler

(i.e. sending videos to my phone

when I enter a store).” 28%

Mobile Apps For Retail

INTEREST (top 2 box)HAVE DOWNLOADED

0 10 20 30 40 50 60 70

IN-STORE PRODUCT FINDER

20%

53%

CUSTOMER SERVICE SOLUTIONS

23%

50%

QUICK PURCHASE9%

40%

FASHION CHOICES 9%

28%

STORE LOCATOR 27%

61%

I think retailers could use more technology in-store to:

“...Make the experience richer

(i.e. giving me more information, detail

and perspective on products/items).” 52%

“...I would be creeped out by being

greeted using technology (i.e. text

messages welcoming me to a store).” 53%


Digging deeper we see a greater picture of this new

eco-system emerge with a sizeable (and we would opine

steadily growing) percentage of our respondents thinking

“retailers could use a variety of different technologies in-store

to help consumers �nd out about deals without talking to a

sales assistant” (40%) and “make the experience faster”(42%).

Most telling is the fact that more than half (52%) of student

shoppers we surveyed are looking to retailers to provide them

with a “richer” in-store experience through the use of more

product information, detail and perspective.

Their already well-enshrined pre-shopping behaviour,

performed both consciously and unconsciously, and

predominantly online (hello Google, Facebook and Twitter

chatter, shopping blogs, consumer review sites etc.) is

becoming an expectation as their workhorses morph from

laptop to Smartphone.

And now this “zero moment of decision”, as Google’s Think

Insight group calls it, is in your store, asking to be marketed

to; the opportunities are truly great.

Still, it’s important to note that half of our studied

student shoppers (53%) are on the fence when it comes

to mobile-based in-store shopping experience

enhancement saying they would be “creeped out” by

being greeted at a store by technology.

One can’t help, however, but see this one lone statistic

amongst all our other data as a skeptical voice that is

soon to be converted, by in large, as in-store

technology becomes as commonplace in the near-future

as debit functionality at the cash register or food courts

in the malls.

Besides, they always have the opportunity to decline

involvement. Most won’t.

“...Help me �nd out about deals

in-store using technology so I don’t

have to talk to a sales assistant.” 40%

Still...


06

Who or What They Connect With Using Social Media


FRIEN

DS

MUSICI

ANS /

BANDS BR

ANDS

CELEBR

ITIES

ATHLET

ES

MAGAZIN

ESBLO

GS

NEWSPA

PERS

INDUST

RY

PROFE

SSION

ALS

POLIT

ICIAN

S /

POLIT

ICAL P

ARTIES

0

20

40

60

80

10094% 94%96% 96%

39%43%

34% 34%

27%

36% 36%

26% 26%

38% 38%

46%

35%

10%

21% 21% 19% 17% 19% 17%13% 13%14% 14% 12% 12% 10% 8%

5% 5% 6% 6%7%10%9%

15%


One of the �rst stats that jumped out to our team upon opening

up the freshly cleaned and organized data was that, aside from

the obvious ubiquity of friends, student shopper connection to

brands via social media was only second to musical artists and

higher than celebrities or athletes.

This speaks volumes.

Today’s modern shopper has granted brands special access to

enter their own personal space alongside the stars and friends

they also let in and communicate with frequently; both a great

privilege and a great opportunity.

RECOMMEND ADS ON SOCIAL MEDIA, LIKE FACEBOOK OR TWITTER, TO GET THEIR ATTENTION (ASSUMING TOP SPOT OVER TELEVISION FOR FIRST TIME)62%

ADS

27%TO COMMUNICATE 10 OR MORE HOURS PER TYPICAL WEEK

INTERNET

THINK IT’S IMPORTANT TO BE ABLE TO CONNECT WITH BRANDS OR COMPANIES THEY LIKE ONLINE VIA FACEBOOK, TWITTER ETC.27%

SOCIAL MEDIA

Social Media – A Key Retention, Referral & Recommendation Engine

20% USE GOOGLE+ AT LEAST ONCE A WEEK

GOOGLE+USE FACEBOOK AT LEAST ONCE A WEEK

FACEBOOK

91% 30% USE TWITTER AT LEAST ONCE A WEEK

TWITTER


SALES & DISCOUNTS

55%67%

64%58%

What Kind of Information Do You Enjoy Getting From Brands You’re Connected To?


0 10 20 30 40 50 60 70

RANDOM FUNNY CONTENT

13%

14%

19%

18%

COOL UNUSUAL CONTENT

19%

17%12%

13%

POPULAR PRODUCT INFO

28%22%

20%30%

TRENDS18%

18%

27%27%


This also means, however, that the onus is now on smart brands to seize this opportunity and publish out to

these channels as frequently, and with as much individual relevance, as desired by your shopping quarry.

The actual media vehicle may be much cheaper or free – but time, money and effort now needs to be focused

on things like de�ning and re�ning your editorial brand, creating, curating and aggregating content, developing

useful shopping apps, monitoring interactions and developing trigger mechanisms and algorithms that can pulse

back catered messages to win back or enhance shopper engagement – to name but a few of the various new

tools at a modern retailer’s disposal.

No wonder well-respected direct marketers, when paired with the most modern of digital pro�ciencies, are

becoming the modern marcom industry’s new soothsayers and leaders of choice.

VIP PERKS32%

43%40%

36%

NEW PRODUCT INFO

40%44%

45%39%


08

Referral Behaviour Online –Which of the Following Have You Shared Via Social Media?

0 5 10 15 20 25 30 35 40

PHOTOS OF CLOTHING, SHOES OR ACCESSORIES I WANT TO BUY

PHOTOS OF CLOTHING, SHOES OR ACCESSORIES I JUST BOUGHT

PHOTO / VIDEO OF ENTIRE SHOPPING TRIP

PHOTOS OF FOOD I'M EATING

A COMPLIMENT ABOUT SERVICES OR PRODUCTS ON STATUS UPDATE

37%33%

39%32%32%

31%34%

29%30%

36%33%33%

29%27%

31%

29%

A COMPLIMENT ABOUT SERVICES OR PRODUCTS DIRECTLY ON COMPANY WALL OR BY TAGGING 9%

9%11%

11%9%

5%7%

8%

PHOTOS OF COOL STORE DISPLAYS 26%22%

26%

22%

M A L E

FEMALE

1 4 - 1 7

1 8 - 2 4


Word of mouth marketing has been the manna for brands,

retailers and advertisers alike since the very beginning of trade.

Our time is no exception. What has changed dramatically,

however, over the past 6 years in particular (traced back to

Facebook’s movement into high schools in 2006) is the velocity

that word of mouth now travels at.

Also changing dramatically are the various ways word of mouth

can be delivered. A ‘Like’ on Facebook (91% of all student

shoppers have an account), a “follow” on Twitter (30% have

an account) or a “+1” on Google+ (20% have an account) are

some of the most common and simple examples of modern

day referrals.

However, many of the student shoppers we studied take things to

a whole other level – and in good numbers that demand attention.

Take, for instance, that one third of student shoppers have used

social media of one kind or another to post photos of clothing,

shoes or accessories they want to buy (35%) or have just bought

(32%). This is priceless advocacy; as these new consumer

advocates name your stores, identify your brands and extol the

virtues of shopping for and owning the items they are so fond of.

Still in the same general range, we see a quarter to a third

of student shoppers we surveyed indicating they’ve given

props about great customer service and shared photos of

cool store displays through social media. A little further out in

the outlier range a full 7% of all students we spoke with (9%

for males and 5% for females) have shared full videos of their

shopping excursion (dubbed “haul videos”) with their

like-minded social media peeps.

With Millennial consumers placing new emphasis on being

their own peer group’s source for information on a given

topic, category, cause, brand or destination it’s incredibly

important today to nurture and identify these advocates and

“advocates-in-waiting” and then publish for, and interact

with, them differently than a more mainstream or less

engaged consumer.

In the middle term this addressable community of advocates

will become your most important retention, recommendation

and referral engine and, really, should soon become a bona

�de asset on your books.

Who are your “advocates” and how are you engaging them?


09

New Eco-System = New Priorities


So what are we to make of all this? It can seem confusing, and all the new types and names of vendors are surely adding to this,

but it’s important to remember that the basics of good marketing still apply – they’re just being digitized and velocitized to suit

the technology and linked proclivity of our times.

THE STILL IMPORTANT BASICS THEIR MIRRORED NEW PRIORITIES

Make your customers feel “super special” and understood.

Articulate a consistent and easily understood brand message.

Become an approachable and trusted resource that tells a good story.

Be easy to �nd and easy to understand.

Get to know your customers in all their diverse and changing glory.

Create experiential events and interesting, talk-worthy promotions.

Develop, consistently nurture and grow an addressable community of customers – segmented and published to (mobile, social media, traditional media, website etc.) differently.

Study, ascertain and evolve what your editorial brand is. (Who’s your audience? What type of content are they interested in? How do they want their content?)

Implement an insight-driven publishing schedule that is focused on engagement and thought leadership.

Feed Google with an integrated brand-focused SEO and SEM strategy that drives discoverability.

Market as you research and research as you market. Today’s CRM tools double perfectly as ongoing research tools.

Focus less on traditional mass media and more on developing a measurable and eminently scalable online community through all types of outreach.



The current morphing state of our mass mediascape is a tapestry of tried and true traditional media and, increasingly, new

world digital media. It’s absolutely telling that social media and television are neck and neck when it comes down to Canadian

student shopper recommendation to get their attention – the new one-two punch.

Also telling is the dominant place that in-store advertising takes compared to some old stand-bys of retail marketing including radio,

billboards, magazines and �yers. Rich digital media (consumed before, during and after a shopping excursion) will slowly start to

supplant these old mainstays bit by bit, relegating many to relative obscurity in the coming years.

Finally, it’s important to highlight that, while Canadian student shoppers don’t see the value of company or brand websites as

attention-getting tools, once you’ve got their attention they put retailer websites solidly in their top three most trusted sources when

it comes down to learning about new products and trends. Your retail website needs to be considered a crucial hub for all your major

new mediascape communications; your social media properties and social media publishing act as outreach while the site acts as a

constantly updated repository of brand information.

If a Company Wants to Get Your Attention, Which of the Following Places Should They Put Their Ad?


0 10 20 30 40 50 60 70

POSTERS

RADIO

IN-STORE

COMPANY / BRAND WEBSITE

ONLINE BANNER ADS

BILLBOARDS

MAGAZINE / NEWSPAPER

FLYERS (SENT TO HOME)

YOUTUBE / OTHER VIDEO SHARING SITES

BEFORE A MOVIEIN A THEATRE

AT AN EVENT OR LOCATION

PUBLIC TRANSIT

TELEVISION

FACEBOOK, TWITTER / OTHER SOCIAL MEDIA

63%57%

59%60%

56%

56%55%

51%49%

57%50%

58%54%

53%48%

57%54%

50%45%

31%42%

34%42%

49%45%45%

41%43%43%

42%34%

43%41%

33%36%

34%35%

31%39%39%

31%28%

25%27%

26 %26 %

31%29 %

28 %26%

23%24%24%

50%

64%64%

Which THREE sources do you trust the most when it comes to learning about new trends and products?

Source: In Top Three Most Trusted Sources

Directly From Retailers While Shopping

Retailer Websites

Print Magazines

Social Media

Newspapers

Talking with friends & family 56%

44%

42%

33%

23%

22%

Getting Their Attention – An Old and New Media Mash Up


Online Shopping by Category in the Past Month


18%

26%

23%

11%13%

9%

6%

2%

CLOTHING TECHNOLOGY MUSIC, BOOKS, ENTERTAINMENT

ACCESSORIES SHOES SPORTING GOODS EVENTS, CONCERTS GROOMING / BEAUTY

0

5

10

15

20

25

30

23% 22%

25%

14% 14%

4%

9%

5%

15%14%

15%

11%10%

6% 5%4%

20%

10%

18%

14%

11%

2%

9%7%


At �rst glance, a couple provocative statistics linked to online shopping behaviour amongst students appear to be making a

great case for the eventual rise and potential dominance of online shopping:

1. Fully 55% of surveyed student shoppers in our study indicated they would make at least one online purchase this

coming holiday season.

2. Confounded by a lack of credit card access and, thus, no small amount of wrangling to get parental permission, just

under 1 in 6 student shoppers between the ages of 14 and 17 still manage to make clothing, technology, music, books

and entertainment purchases online in a typical month.

However, as interesting and important as these statistics are to take note of, the online behaviour statistics identi�ed in this

study, when analyzed in aggregate, show a de�ned lethargy amongst Canadian student shoppers for this retail channel.

It’s developing, but at a slow rate and with still comparatively low penetration across the board when compared to traditional

in-store shopping. Percentages increase, naturally, as high school students graduate into post-secondary education, but still

only peak at the 20% - 25% range for clothing, technology, music, books and entertainment.

Online Retailing – A Still Developing Phenomenon Amongst Students


“I love shopping online at stores like Etsy or Modcloth because the items are so unique”

18%

“I wish I could do more online shopping” 30%

“Online shopping is far more convenient than actually going into a store” 24%


As an augmentative option to traditional retail, online retailing

surely has its place and will continue to grow. Meanwhile, for

many a smaller boutique company, online has de�nitely become

a true major, often singular, business-driver. But, on a mainstream

level, online shopping is not a big student shopper story this

year– the increasing interest in, and demand for, richer,

digitally-driven, shopping experiences is.

And as for that question related to online shopping for the

holidays, yes, at least one online purchase is expected by over

half of our studied student population but this means that 45% of

student shoppers expect to make no online purchases during the

upcoming giving time. Compared to a lone 1% (true outliers) that

expect to make no purchases in-store, this shows that online

shopping has nowhere the penetration nor volume that bricks

and mortar still does – these students are just demanding and

expecting more from the brands they love in the lead up to, and

during, their live shopping experiences.

I can get name brands for less 32%

It's more convenient because I can shop at whatever time I want 26%

There are items that can only be purchased online 42%

There is a deal online 59%

The user reviews online help me make the right choice 23%

There's a better selection 28%

I can compare prices better 41%

Online stores have more unique items 19%

It's more convenient than travelling to the store 29%

What Drives You to Make a Purchase Online?


Style is very important to me50%

58%56%

52%

People place too much importance on brands63%

59%65%

57%

The Student Shopper Mindset – A Window Into Changing Attitudes


We close this debut white paper for The Pulse of the Canadian Shopper with a look at the current mindset and pulse

of Canadian student shopper attitudes and values.

Observing the top three most overwhelmingly agreed upon attitudinal statements is very telling; student shoppers continue to be

very money-conscious, quite thorough researchers and, importantly, are increasingly inclined to demystify brands.

Delving a bit more into the brand conundrum, we continue to see expectations and demands for brand relevancy with more of our

respondents (fully half at 50% in aggregate) placing the onus on brands to “stand for something they believe in” vs. simply

expressing loyalty to favourite brands (44%). Interestingly, the more practical take on branding as a core decision-maker registers

signi�cantly less with only 38% of student shoppers agreeing with this statement.

How Much Do You Agree with the Following Statements? (top 2 box)

MALE

FEMALE

14-17

18-24

I should save more money

I am loyal to my favourite brands

When it comes down to two similar products- I'll always choose a product that comes from my own country first

I like to follow trends

I save up money to buy name brand products

I tend to buy a lot of things on a whim

0 10 20 30 40 50 60 70 80

72%

I like to research things before I buy them56%

46%43%

59%

46%

40%41%

48%

The recent recession has taught me I should think about the future

46%42%

43%45%

I worry a lot about finances45%

45%41%

42%

I tend to buy a lot of gadgets32%

28%17%

42%31%

37%36%

32%26%

28%24%

30%25%

24%21%

29%25%

24%24%

23%

I'm very practical in the things I buy51%

46%47%

50%

I will purchase a brand if it stands for something I believe in

51%

51%50%

50%

68%74%

66%

It's important I treat myself on a regular basis37%

30%32%

35%I would choose a small or local brand over a

large well-known brand (assuming similar price)33%

33%28%

28%

I consider what other people think of me when I wear/use certain brands

37%45%

37%46%

Brands help me make decisions on product purchases 45%

31%42%

35%



One only needs to take a quick look at our results for in�uences on �nal purchase decision for further accentuation of this brand

diminishment trend; yes, brands still exert strong in�uence for a majority of Canadian student shoppers (54% in aggregate, and

strongly driven by males) but they rank a very distant second to simple sales (81%).

Further, brands and products that are made ethically (35%) and are environmentally friendly (25%) continue to exert respectable

in�uence in today’s new shopping landscape; the wise and future–thinking retailer and marketer alike could do worse than to

focus on these ongoing and relatively new elements of branding as both actual points to hammer home in consumer-focused

publishing as well as symbols of the myriad, and increasingly well-informed, prisms that feed the modern consumer mindset.

Between the new retailer marketing eco-system and changing perceptions young Canadians have of the essential building blocks

of modern consumer culture, both strongly identi�ed in this, our debut study of student shopping attitude and behaviour, it

stands to reason that the near future of retailing is de�nitely going to be a much more consumer driven one.

This all speaks to a growing ambivalence and skepticism young North Americans in general have been demonstrating for the

past 5+ years when it comes down to brands; they are still considered relatively useful tools but the internet and the requisite

access and diversity of opinion it represents has morphed brand af�nity from slavish adulation to something a lot more complex

and consumer-centric.

ENVIRONMENTALLY RESPONSIBLE

PRODUCT IS ON SALE

78%

79%84%

60%47%

55%52%

36%

36%

26%24%24%

19%14%15%

18%

26%

35%

35%

85%

What Influences Your Final Purchasing Decision? (top 2 box)


0 20 40 60 80 100

MADE IN CANADA

PRODUCT IS MADE ETHICALLY

WELL KNOWN BRAND



Project Lead and AuthorMike Farrell SVP, Research and Strategic InsightConversion Marketing & Communication

Data LeadCaroline WilsonVireo Research

DesignDiana Shim

About The StudySPC Card and Conversion are proud partners in the annual “Pulse of the Canadian Student Shopper” study.

With 1 million+ cardholders aged 12-24, SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers.

Conversion Research, the full service insight practice helmed by award-winning market research expert – Mike Farrell, provides undeniable longitudinal experience and objective discipline.

This study was �elded online in September 2011 to a �elding universe of SPC Card members and derived a national total aggregate sample size of 2,732 Canadian students aged 14-24 – weighted to most recent StatsCan regional and demographic information where applicable.

Full sets of detailed tables are available upon request. Customized detailed tables (i.e. cut by stores shopped or custom demographics) are available for a very reasonable fee.

Interested in knowing more about SPC Card?Please contact:Nicholas BianchiDirector, Sales & Loyalty [email protected] free – 877.798.4637 ext. 241 Interested in knowing more about Conversion, this project and custom research opportunities?Please contact:Mike FarrellSVP, Research and Strategic InsightConversion Marketing & [email protected]

Please direct all media enquiries to Mike Farrell.


http://www.spccard.ca/

http://driveconversion.com/consulting/research/

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mailto:[email protected]

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Entertainment & Humor

THE PULSE OF THE CANADIAN STUDENT SHOPPER 2012