THE SCALES

THE CONCEPT. Film concept based on consumer culture. Storyline is about a self absorbed young man called

Tony who one day while shopping spends all his money and can’t afford to pay for transport home. Resulting in him having to walk miles to get home. While walking he meets a billionaire called Robert, who looks casual and not very wealthy. Robert pays for Tony’s cab home, and gives him some valuable advice that changes his life.

The target audience is basically anyone, who is familiar with the modern day lifestyle of consumerism. People aged 15- late 50’s.

The message behind the film is to be less absorbed in consumer culture and be more caring to your fellow man.

STAGES: Pre- production: Researched Consumer culture for the film concept. German Expressionism,

Stop motion for the film style. A montage of images might also be incorporated in film.

Consumer culture: Belk proposed that “Consumer culture is defined as a culture in which the majority of consumers avidly desire (and some noticeable portion pursue, acquire and display) goods and services that are valued for non-utilitarian reasons, such as status seeking, envy provocation, and novelty seeking. (1998, p105)

German Expressionism: http://www.youtube.com/watch?v=1ALnBrxQbAs Stop motion: http://www.youtube.com/watch?v=r8JexiISPNk Did a storyboard mapping roughly how we would like film to turn out. Organize room for casting actors. Posted an advert on mandy.com,and emailed University head of drama to find

actors. Filmed the casting and chose the actors. As producer had to organize day of the shoot. i.e. how things are running to

time, equipment, keeping in touch with actors. Production stage :Two days of shooting. Post-production: Editing.

PROBLEMS FACED: Took pictures in West end for montage, realized that the

quality would be too poor compared to the film, so had to re capture images with better camera, this wasted time, as we had to recapture the images.

On the day of the shoot we faced couple of problems such as having to look or a tape or SD card for the digital camera, as we though we could buy one from the university. Also most of the shops didn’t have them in stock such as WHSmith, jessops. So we ended up buying an SD card

We also received false information from the university guy, from where we checked out the camera , who said we could use an SD card to record our project, which turned out to be false.

We overcame this problems, by one of our actors having brought his own camera which he lets us use.

We used his camera too take the pictures for the stop motion and recorded a quarter of our films as we ran out of memory. We overcame this situation by rescheduling the shoot.

EDITING

I was responsible for the editingI used premier 5took me about 30mins to organise the pictures and videos I wanted to usetwo hours to put everything togetherthen lost it all because of my laptop broke downnow I'm re-editing it again 

WHAT’S LEFT:

Editing needs to be finished. Montage of images still need to be added. Soundtrack still needs to be found.