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BEN HOWARD VP, PROGRAMMING
GAMING IS HUGE
3
US Population: 313MM
Source: NPD Gamer Segmentation Study 2012
212MM Gamers
68% of US Population play games
Core Gamers, 107MM
Mobile Gamers, 47MM
Family & Kid Gamers, 32MM
Light PC Gamers, 28MM
GAMING IS HUGE
3
$21.0B
$16.5B
$10.8B
$22.0B
$9.5B
$7.5B
$5.0B
Gaming Industry
Music Industry
Movies (Box Office)
NFL MLB NBA
NFL
MLB
NBA
2012 Revenue by Industry
Source: Online where available
US VIDEOGAME SALES TRENDS HARDWARE INSTALL BASE
3
Source: NPD
1.0MM
38.4MM
23.7MM
40.7MM
14.5MM
46.4MM
11.8MM 8.0MM
1.3MM
53.5MM
20.3MM
WIIU X360 PS3 Wii XBOX PS2 GCN 3DS VITA DS PSP
SW Units 2.0MM 374MM 213MM 334MM 161MM 533MM 111MM 20MM 3MM 313MM 85MM
Attach Rate 1.99 9.74 8.96 8.21 11.09 11.50 9.40 2.46 2.32 5.85 4.19
Current-Gen Last-Gen Handhelds
THE RISE OF PC GAMING
5
37%
24%
1% 0%
10%
20%
30%
40%
50%
Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12
PC PS3 X360 Wii Wii U
PRIMARY GAMING PLATFORM
Source: CBSi Games Gamer Insights Tracker Survey
E3 2013@ GAMESPOT BEST WEEK EVER
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• E3 Traffic up 57% in Unique Visitors YoY
• Total Minutes up 59% YoY • Video Streams were up 53% YoY • Mobile Traffic up 80% YoY
GameSpot.com Traffic June 2013
Source: Internal DW
STATE OF NEXT-GEN
3
A humble and rededicated Sony • While the PlayStation 3 had the most impressive
hardware specs it was difficult to develop for. • PlayStation 4 aims to repent by putting game developers
and content creators first. • Sony’s message is simple: Gamers first
Putting the cart before the horse • MSFT took a tiered approach by attempting to appeal to the
mainstream and then messaging to the core at E3. • Their message has been muddled and misconstrued. • Focused on the demands of the future • Have a challenging road ahead in justifying value and price
point
STATE OF NEXT-GEN PRE-REVEAL PURCHASE INTENT (NOV 2012)
3
Definitely will purchase,
25%
Probably will purchase,
20% May or may
not purchase, 19%
Probably will not purchase,
10%
Definitely will not purchase,
14%
Definitely will
purchase, 24%
Probably will
purchase, 17%
May or may not
purchase, 17%
Probably will not
purchase, 11%
Definitely will not
purchase, 18%
Source: CBSi Games Monthly Gamer Insights Tracker Survey
3
Definitely will
purchase, 13%
Probably will purchase,
12%
May or may not
purchase, 21%
Probably will not
purchase, 21%
Definitely will not
purchase, 32%
-12% +14%
STATE OF NEXT-GEN POST-REVEAL PURCHASE INTENT (MAY 2013)
Definitely will purchase,
30%
Probably will purchase,
24% May or may
not purchase, 24%
Probably will not purchase,
13%
Definitely will not purchase,
10%
+5% -4%
Source: CBSi Games Monthly Gamer Insights Tracker Survey
3
Definitely will purchase,
10%
Probably will purchase, 6%
May or may not
purchase, 15%
Probably will not
purchase, 20%
Definitely will not
purchase, 50%
-3% +18%
STATE OF NEXT-GEN POST-E3 PURCHASE INTENT (JUNE 2013)
Definitely will purchase,
44%
Probably will purchase,
23%
May or may not purchase,
19%
Probably will not purchase,
9% Definitely will not purchase,
6%
+14%
-4% Source: CBSi Games Monthly Gamer Insights Tracker Survey
