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Transformers revenge of the fallen set out to be the summer hit when it reached our cinemas on 19 th June 2009 the anticipation for set to explode. Most people wanted to see what was in store for them and the director of the film didn’t disappoint. The week Sam Witwicky starts college. Transformers: Revenge of the Fallen is a 2009 American science fiction action film, directed by Michael Bay and produced by Steven Spielberg. It is the sequel to Transformers 2007 and the second film in the live action Transformers series. The plot revolves around Sam Witwicky (Shia LaBeouf), the human caught in the war between Autobots and Decepticons, having visions of Cybertronian symbols, and getting hunted by the Decepticons under the orders of their long-trapped leader, The Fallen, who seeks to get revenge on Earth by finding and activating a machine that would provide the Decepticons with an energon source, destroying all life on the planet in the process. Despite the film being panned by film critics, it was a box office success, achieving the highest Wednesday opening gross in history, bringing in close to £67 million worldwide this is also the second-highest opening day gross of all time. It is currently

Transformers Case Study

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Page 1: Transformers Case Study

Transformers revenge of the fallen set out to be the summer hit when it reached our cinemas on 19th June 2009 the anticipation for set to explode. Most people wanted to see what was in store for them and the director of the film didn’t disappoint. The week Sam Witwicky starts college. Transformers: Revenge of the Fallen is a 2009 American science fiction action film, directed by Michael Bay and produced by Steven Spielberg. It is the sequel to Transformers 2007 and the second film in the live action Transformers series. The plot revolves around Sam Witwicky (Shia LaBeouf), the human caught in the war between Autobots and Decepticons, having visions of Cybertronian symbols, and getting hunted by the Decepticons under the orders of their long-trapped leader, The Fallen, who seeks to get revenge on Earth by finding and activating a machine that would provide the Decepticons with an energon source, destroying all life on the planet in the process. Despite the film being panned by film critics, it was a box office success, achieving the highest Wednesday opening gross in history, bringing in close to £67 million worldwide this is also the second-highest opening day gross of all time. It is currently the third highest-grossing film of 2009 worldwide (behind Harry Potter and the Half-Blood Prince and Ice Age: Dawn of the Dinosaurs) and the highest-grossing film of 2009 in the United States. In less than a month, the film surpassed the all-time earnings of its predecessor. It was released on DVD and

Blue-Ray in USA on October 20, 2009 and on the 30th November 2009 in the UK. Transformers revenge of the fallen was filmed on various locations around the world including Alamogordo New Mexico USA, Bethlehem Pennsylvania USA, City Hall Broad and 15th Streets Philadelphia Pennsylvania USA, Davis Monthan Air Force Base

Tucson Arizona USA, Eastern State Penitentiary Philadelphia Pennsylvania USA, Edwards Air Force Base California USA, Fairmount Park Philadelphia Pennsylvania USA, Library of Philadelphia Pennsylvania USA, Giza Egypt, Lone Pine California USA, Los Angeles California USA, Luxor Egypt, National Air & Space Museum

Page 2: Transformers Case Study

Washington USA, New York City New York USA, Paris France, Petri Jordan, College of Princeton New Jersey USA, Queensway Bridge Long Beach California USA, San Diego California USA, Shanghai China. The director Michael Bay was born on the 17th of February 1965 in Los Angeles California a graduate of Wesleyan University, Michael Bay spent his 20s working on advertisements and music videos. His first projects after film school were in the music video business. He created music videos for Tina Turner, Meat Loaf, Lionel Richie, Wilson Phillips, Donny Osmond and 'The DiVinyls'. His work won him recognition and a number of MTV award nominations. He also filmed advertisements for Nike, Reebok, Coca-Cola, Budweiser and Miller Lite. He won the Grand Prix Clio for Commercial of the Year for his Got Milk commercial. At Cannes, he has won the Gold Lion for The Best Beer campaign for Miller Lite, as well as the Silver for Got Milk. There was more than one production companies involved in developing this astonishing film, DreamWorks studios, angry films and di Bonaventura pictures. I feel that there is no target audience for this film because it can be enjoyed by people of all age’s exceptions of people who aren’t old enough to get in to see the movie at the cinema. Here are a few comments and about the film. “Now to the main course. This movie is a clear block buster winner. Much better than the first one. Big Robots. Big Action scenes. Very funny comedy scenes. The acting was much better than the first one. Excellent and amazing special effects and animations. Nice cinematography. Very good music score too. Very well paced. Action, comedy and tragedy were evenly proportioned.”

“Transformers: Revenge of the Fallen is a visual treat! Rarely do you come across sequels better than the original. From action to comic timing and adventure, this movie has it all! Complete package this. Make sure you watch it at a place with great sound and screen. Even before the release of second part, makers of Transformers, already announced the release date for the third instalment of the series, can't wait! Kudos to the makers for creating such visual effects to blow you away! You can possibly expect anything less from Michael Bay, the maker of Bad Boys, Armageddon and the Rock. Miss it and you'll regret it. ...and Megan Fox is so hot, I cried throughout the movie”.

Technology has had a big influence and help to the film industry for many reasons for example it is allot easier to find out information about new films, release dates

Page 3: Transformers Case Study

and when they are showing in the cinema near through the internet. Also advertisement on TV increases the excitement and hype of films because you can tell from the teaser whether you are going to like the film or not this will influence your choices of what you do from there. But there can be a dark side to the internet because you will get a few people illegally downloading the movie which then costs the film industry money in lost revenue. People might say oh I have only downloaded one piece of music per say but if everyone illegally downloads one thing then it is a lot of people and then the repercussions of this are the film industry crumbles and is unable to produce more films because they lost their money through piracy.