Twitter Searches for a Business Model

Federico PerezDario Yunes

Adam Showell

Beginning of Twitter

• Began as a web-based version of popular text messaging services provided by cell phone carriers.

• Started by a podcasting company called Odeo.

• Basic idea was to marry short text messaging on cell phones with the web and to create a social group using this idea.

How Twitter Works

• Your only limited to 140 Characters.

• Provides a platform for users to express themselves and sharing it with their “followers” who follow you to receive your “tweets”.

• Has failed to generate any revenue.

Stats of Twitter

• September 2009, 50 million worldwide.• Third largest social media in the market by

2009.• 60% churn rate.• Valued at 1 billion by September 2009

Biggest Assets

• Powerful PR tool for companies, business and celebrities among others

• User attention and audience size• Database of tweets that contain real-time,

spontaneous comments, observations, and opinions of the audience

• Powerful search engine that mines for tweet patterns

• Powerful distribution medium

Possible ways to create Revenue

• Ask subscribers for a subscription fee, or for premium services like video/music download.

• Sell display ads or text ads.• Charge for advertisements inserted into

audience tweets. • Charge professionals for providing unexpected

appointment availabilities. • Sell information database of real-time tweets.

Our Revenue Suggestion

• Charge companies to create their twitter account and celebrities which can be used as a powerful Customer Service tool, PR tool and can be used to mine patterns in real-time tweets about their services. Also to sell the database to clients that want a database about all the real-time tweets.

Thanks