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12th Global Studyon current trends in the international
Wine & Spirits marketsand outlook to 2012.
Source: VINEXPO / The IWSR 2009
Grape Wine Grape Wine for Brandy
Wine ProductionWine Production
Forecast
3 177.778
3 022.1333 022.133
155.644155.6442 963.333
2 778.5672 778.567
184.767184.767
3 000.000
2 828.0442 828.044
171.956171.956
+ 7.24 %
Million 9l Cases
3 055.556
2 910.7002 910.700
144.856144.856
2003 2007 20122008
+ 1.78%
- 6.93 %
+ 1.24 %
+ 3.83 %
+ 7.45 %
+ 4.00 %
Source: VINEXPO / The IWSR 2009
Still Light Wine Sparkling Wine
Million 9l Cases
World Wine ConsumptionWorld Wine Consumption
Forecast
2 469.022
2 302.5002 302.500
166.522166.522
2 621.178
2 428.3002 428.300
192.878192.878
+ 14.07 %
2 656.944
2 461.2562 461.256
195.689195.689
2003 2007 20122008
+ 5.46%
+ 15.83 %
+ 6.16 %
+ 5.54 %
+ 11.84 %
+ 6.00 %
2 816.444
2 597.5782 597.578
218.867218.867
Source: VINEXPO / The IWSR 2009
Top Ten Still Light* Wine Consuming CountriesTop Ten Still Light* Wine Consuming Countries
Rank Country 2003 2007 2012Evol.
2003/2007
Evol. 2008/2012
1 Italy 295.444 299.000 299.889 1.20 % 0.51 %
2 France 323.444 295.333 283.222 -8.69 % -2.91 %
3 USA 238.778 274.111 313.889 14.80 % 11.90 %
4 Germany 237.333 247.556 254.000 4.31 % 2.05 %
5 U.K. 121.011 136.044 144.344 12.42 % 5.95 %
6 Argentina 134.222 120.111 123.000 -10.51 % 1.71 %
7 Spain 112.889 102.667 92.222 -9.06 % -5.85 %
8Russian
Federation43.889 69.889 93.889 59.24 % 24.48 %
9 China 39.111 63.667 99.000 62.78 % 36.66 %
10 Romania 54.556 56.444 60.222 3.46 % 5.49 %
Total Top 101 497.93
81 664.77
81 763.667 11.14 % 5.01 %
Total World2 302.50
02 428.30
02 597.578 5.46 % 5.54 %
68.56 %
* Below 15% of Alcohol
Million 9l Cases
Source: VINEXPO / The IWSR 2009
World Wine Consumption (by color)World Wine Consumption (by color)
Red Wine White Wine Rosé Wine
Million 9l CasesStill Light
1 318.6221 318.622
1 021.3331 021.333
257.622257.622
2 597.578
Forecast2003 2007 2012
+ 7.42 %
+ 1.49 %
+ 12.96 %
+ 5.46 %
+ 5.12 %
+ 6.95 %
+ 17.68 %
+ 6.97 %
1 167.7891 167.789
940.922940.922
193.789193.789
2 302.500
1 254.456( 51.7 % )
1 254.456( 51.7 % )
954.933( 39.3 % )
954.933( 39.3 % )
218.911( 9 % )
218.911( 9 % )
2 428.300
Source: VINEXPO / The IWSR 2009
U.K Wine Consumption (per Capita in litres)U.K Wine Consumption (per Capita in litres)
Still light wine Sparkling wine
Legal drinking age population
still light wine and sparkling wine
24.625.4
26.126.7
27.2 27.127.3
27.628 28.3
23.323.3
1.31.3
2003 2007 20122004 2005 2006 2008 2009 2010 2011
2424 24.724.7 25.225.2 25.625.6 25.425.4 25.625.6 25.825.8 26.126.126.326.3
1.41.41.41.4 1.51.5
1.61.6 1.71.71.71.7 1.81.8 1.91.9
22
Forecast
38
+ 10.6 % + 4.4 %
Source: VINEXPO / The IWSR 2009
World Wine Consumption (in Value)World Wine Consumption (in Value)Billion USD
Sorted on 2007 *
* Retail sales including all taxes.
Forecast
166.117
142.317142.317
23.80023.800133.991
117.212117.212
16.77916.779
150.498
128.342128.342
22.15622.156
+ 23.98 %
152.510
129.900129.900
22.61022.610
2003 2007 20122008
+ 9.50%
+ 32.05 %
+ 12.32 %
+ 9.56 %
+ 5.26 %
+ 8.92 %
Still Light Wine Sparkling Wine
Source: VINEXPO / The IWSR 2009
Top 10 Consumers of Imported Still Light Wine
Top 10 Consumers of Imported Still Light Wine
Rank
Country 2003 2007 2012Evol.
2003/2007
Evol. 2008/201
2
% of Consumptio
n
1 U.K 120.800 135.800 143.978 12.42 % 5.90 % 99.80 %
2 Germany 131.289 135.200 133.567 2.98 % 1.95 % 54.61 %
3 USA 59.967 77.578 93.967 29.37 % 18.23 % 28.30 %
4 Russian Fed. 11.189 24.433 44.211 118.37 % 52.80 % 34.90 %
5 Netherlands 37.056 40.867 42.789 10.28 % 4.11 % 100.00 %
6 Canada 19.911 26.278 36.733 31.98 % 29.44 % 72.20 %
7 Bel. / Lux. 26.989 28.011 28.967 3.79 % 2.76 % 95.10 %
8 Sweden 16.778 18.433 22.067 9.87 % 16.69 % 100.00 %
9 Switzerland 18.978 19.100 19.456 0.64 % 1.10 % 61.40 %
10 Denmark 17.456 17.978 19.133 2.99 % 3.61 % 100.00 %
Million 9l Cases
Source: VINEXPO / The IWSR 2009
Rank Country 2003 2007Evol.
2003/2007
1 Italy 120.800 170.056 40.77 %
2 France 152.822 151.367 -0.95 %
3 Spain 120.067 146.233 21.79 %
4 Australia 57.078 87.244 52.85 %
5 Chile 42.044 67.778 61.21 %
6 USA 35.067 41.722 18.98 %
7 Argentina 20.400 39.967 95.92 %
8 Portugal 25.689 38.356 49.31 %
9 South Africa 26.389 34.389 30.32 %
10 Germany 27.733 21.333 -23.08 %
Top Ten Exporters Top Ten ExportersMillion 9l Cases
Still Light
Source: VINEXPO / The IWSR 2009
Global Spirits Market
Source: VINEXPO / The IWSR 2009
Total World Consumption of SpiritsTotal World Consumption of Spirits
Million 9l Cases
Forecast
2003 2007 20122008
2 238.7942 238.794
+ 5.25 %
2 127.0972 127.097
2 224.1232 224.123
+ 0.36 %
+ 4.56 %2 229.2422 229.242
Source: VINEXPO / The IWSR 2009
Spirits 2003 2007 2012Evol.
2003/2007Evol.
2008/2012
Local Spirits 1164.890 1194.020 1141.770 2.50 % -4.11 %
Vodka 480.770 515.060 543.510 7.13 % 5.29 %
Brandy 111.010 125.470 138.690 13.03 % 7.54 %
Rum 111.670 119.490 133.490 7.00 % 9.29 %
Scotch Whisky 74.890 83.960 89.600 12.11 % 4.98 %
Liqueurs 73.110 76.930 78.000 5.23 % 2.01 %
Gin 59.220 48.100 43.700 -18.78 % -6.96 %
Bourbon 25.990 28.100 28.180 8.12 % 0.61 %
Tequila 16.140 21.800 27.810 35.07 % 20.97 %
Cognac / Armagnac 9.180 10.940 12.300 19.17 % 9.53 %
Total 2126.870 2223.870 2237.050 4.56 % 0.36 %
33
Spirit Consumption by CategorySpirit Consumption by CategoryMillion 9l Cases
Source: VINEXPO / The IWSR 2009
The U.K. Market
Source: VINEXPO / The IWSR 2009
U.K Wine ConsumptionU.K Wine Consumption
Still light wine Sparkling wine
Forecast
155.078
144.344144.344
10.73310.733127.756
121.011121.011
6.7446.744
144.589
136.044136.044
8.5448.544
145.111
136.222136.222
8.8898.889
2003 2007 20122008
+ 12.42%
+ 26.69 %
+ 13.18 %
+ 5.96 %
+ 20.75 %
+ 6.87 %
Million 9l Cases
+ 21.39 %
Source: VINEXPO / The IWSR 2009
Forecast
2003 2007 20122008
144.344
18.45618.456
68.62268.622
57.26757.267
+ 19.28 %
Red White Rosé
+13.32 %
+ 5.08 %
+ 64.16 %
+ 12.42 %
- 4.57 %
+ 7.71 %
+ 47.64 %
+ 5.96 %
Million 9l CasesStill Light Wine
U.K Wine Consumption (by Colour)U.K Wine Consumption (by Colour)
121.011
58.66758.667
7.3787.378
54.96754.967
136.044
61.64461.644
12.11112.111
62.28962.289
136.222
63.71163.711
12.50012.500
60.01160.011
Source: VINEXPO / The IWSR 2009
Forecast
6.972
5.7556.474
+ 12.49 %+ 7.25 %
+ 21.15 %
Billion USDSorted on 2007 - Still Light
Wine
U.K Wine Consumption (in Value)U.K Wine Consumption (in Value)
2003 2007 20122008
6.501
Source: VINEXPO / The IWSR 2009
Top 5 suppliers of the UK marketTop 5 suppliers of the UK market
Country 2003 2007 Evol. 2003/2007
Australia 24.600 31.233 26.96 %
France 31.511 25.722 -18.37 %
USA 13.689 18.433 34.66 %
Italy 12.089 16.000 32.35 %
Spain 9.789 12.289 25.54 %
Million 9l Cases Still Light and Sparkling
42
Source: VINEXPO / The IWSR 2009
Spirits Consumption in the UKSpirits Consumption in the UKMillion of 9l Cases
Forecast
2003 2007 20122008
29.72729.727
+ 9.99 %
27.02627.026
28.42128.421
+ 5.86 %
+ 5.16 %28.08228.082
Source: VINEXPO / The IWSR 2009
Spirits 2003 2007 2012Evol.
2003/2007
Evol. 2007/201
2
Vodka 6.081 8.045 9.735 32.30 % 21.01 %
Scotch Whisky 7.776 6.897 6.419 -11.30 % -6.93 %
Liqueurs 4.018 4.155 4.418 3.41 % 6.33 %
Rum 2.35 2.391 2.274 1.74 % -4.89 %
Gin 2.365 2.321 2.486 -1.86 % 7.11 %
Brandy 1.545 1.319 1.192 -14.63 % -9.63 %
Bourbon 0.729 1.151 1.207 57.89 % 4.87 %
Cognac / Armagnac 0.84 0.839 0.714 -0.12 % -14.90 %
Tequila 0.112 0.12 0.139 7.14 % 15.83 %
Other Spirits 1.21 1.183 1.143 -2.23 % -3.38 %
Total 27.026 28.421 29.727 5.16 % 4.60 %
Spirits Consumption in the UK (by category)
Spirits Consumption in the UK (by category)
Million of 9l Cases