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12th Global Study on current trends in the international Wine & Spirits markets and outlook to 2012.

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Page 1: Uk Selection For Press Pack

12th Global Studyon current trends in the international

Wine & Spirits marketsand outlook to 2012.

Page 2: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Grape Wine Grape Wine for Brandy

Wine ProductionWine Production

Forecast

3 177.778

3 022.1333 022.133

155.644155.6442 963.333

2 778.5672 778.567

184.767184.767

3 000.000

2 828.0442 828.044

171.956171.956

+ 7.24 %

Million 9l Cases

3 055.556

2 910.7002 910.700

144.856144.856

2003 2007 20122008

+ 1.78%

- 6.93 %

+ 1.24 %

+ 3.83 %

+ 7.45 %

+ 4.00 %

Page 3: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Still Light Wine Sparkling Wine

Million 9l Cases

World Wine ConsumptionWorld Wine Consumption

Forecast

2 469.022

2 302.5002 302.500

166.522166.522

2 621.178

2 428.3002 428.300

192.878192.878

+ 14.07 %

2 656.944

2 461.2562 461.256

195.689195.689

2003 2007 20122008

+ 5.46%

+ 15.83 %

+ 6.16 %

+ 5.54 %

+ 11.84 %

+ 6.00 %

2 816.444

2 597.5782 597.578

218.867218.867

Page 4: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Top Ten Still Light* Wine Consuming CountriesTop Ten Still Light* Wine Consuming Countries

Rank Country 2003 2007 2012Evol.

2003/2007

Evol. 2008/2012

1 Italy 295.444 299.000 299.889 1.20 % 0.51 %

2 France 323.444 295.333 283.222 -8.69 % -2.91 %

3 USA 238.778 274.111 313.889 14.80 % 11.90 %

4 Germany 237.333 247.556 254.000 4.31 % 2.05 %

5 U.K. 121.011 136.044 144.344 12.42 % 5.95 %

6 Argentina 134.222 120.111 123.000 -10.51 % 1.71 %

7 Spain 112.889 102.667 92.222 -9.06 % -5.85 %

8Russian

Federation43.889 69.889 93.889 59.24 % 24.48 %

9 China 39.111 63.667 99.000 62.78 % 36.66 %

10 Romania 54.556 56.444 60.222 3.46 % 5.49 %

Total Top 101 497.93

81 664.77

81 763.667 11.14 % 5.01 %

Total World2 302.50

02 428.30

02 597.578 5.46 % 5.54 %

68.56 %

* Below 15% of Alcohol

Million 9l Cases

Page 5: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

World Wine Consumption (by color)World Wine Consumption (by color)

Red Wine White Wine Rosé Wine

Million 9l CasesStill Light

1 318.6221 318.622

1 021.3331 021.333

257.622257.622

2 597.578

Forecast2003 2007 2012

+ 7.42 %

+ 1.49 %

+ 12.96 %

+ 5.46 %

+ 5.12 %

+ 6.95 %

+ 17.68 %

+ 6.97 %

1 167.7891 167.789

940.922940.922

193.789193.789

2 302.500

1 254.456( 51.7 % )

1 254.456( 51.7 % )

954.933( 39.3 % )

954.933( 39.3 % )

218.911( 9 % )

218.911( 9 % )

2 428.300

Page 6: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

U.K Wine Consumption (per Capita in litres)U.K Wine Consumption (per Capita in litres)

Still light wine Sparkling wine

Legal drinking age population

still light wine and sparkling wine

24.625.4

26.126.7

27.2 27.127.3

27.628 28.3

23.323.3

1.31.3

2003 2007 20122004 2005 2006 2008 2009 2010 2011

2424 24.724.7 25.225.2 25.625.6 25.425.4 25.625.6 25.825.8 26.126.126.326.3

1.41.41.41.4 1.51.5

1.61.6 1.71.71.71.7 1.81.8 1.91.9

22

Forecast

38

+ 10.6 % + 4.4 %

Page 7: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

World Wine Consumption (in Value)World Wine Consumption (in Value)Billion USD

Sorted on 2007 *

* Retail sales including all taxes.

Forecast

166.117

142.317142.317

23.80023.800133.991

117.212117.212

16.77916.779

150.498

128.342128.342

22.15622.156

+ 23.98 %

152.510

129.900129.900

22.61022.610

2003 2007 20122008

+ 9.50%

+ 32.05 %

+ 12.32 %

+ 9.56 %

+ 5.26 %

+ 8.92 %

Still Light Wine Sparkling Wine

Page 8: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Top 10 Consumers of Imported Still Light Wine

Top 10 Consumers of Imported Still Light Wine

Rank

Country 2003 2007 2012Evol.

2003/2007

Evol. 2008/201

2

% of Consumptio

n

1 U.K 120.800 135.800 143.978 12.42 % 5.90 % 99.80 %

2 Germany 131.289 135.200 133.567 2.98 % 1.95 % 54.61 %

3 USA 59.967 77.578 93.967 29.37 % 18.23 % 28.30 %

4 Russian Fed. 11.189 24.433 44.211 118.37 % 52.80 % 34.90 %

5 Netherlands 37.056 40.867 42.789 10.28 % 4.11 % 100.00 %

6 Canada 19.911 26.278 36.733 31.98 % 29.44 % 72.20 %

7 Bel. / Lux. 26.989 28.011 28.967 3.79 % 2.76 % 95.10 %

8 Sweden 16.778 18.433 22.067 9.87 % 16.69 % 100.00 %

9 Switzerland 18.978 19.100 19.456 0.64 % 1.10 % 61.40 %

10 Denmark 17.456 17.978 19.133 2.99 % 3.61 % 100.00 %

Million 9l Cases

Page 9: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Rank Country 2003 2007Evol.

2003/2007

1 Italy 120.800 170.056 40.77 %

2 France 152.822 151.367 -0.95 %

3 Spain 120.067 146.233 21.79 %

4 Australia 57.078 87.244 52.85 %

5 Chile 42.044 67.778 61.21 %

6 USA 35.067 41.722 18.98 %

7 Argentina 20.400 39.967 95.92 %

8 Portugal 25.689 38.356 49.31 %

9 South Africa 26.389 34.389 30.32 %

10 Germany 27.733 21.333 -23.08 %

Top Ten Exporters Top Ten ExportersMillion 9l Cases

Still Light

Page 10: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Global Spirits Market

Page 11: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Total World Consumption of SpiritsTotal World Consumption of Spirits

Million 9l Cases

Forecast

2003 2007 20122008

2 238.7942 238.794

+ 5.25 %

2 127.0972 127.097

2 224.1232 224.123

+ 0.36 %

+ 4.56 %2 229.2422 229.242

Page 12: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Spirits 2003 2007 2012Evol.

2003/2007Evol.

2008/2012

Local Spirits 1164.890 1194.020 1141.770 2.50 % -4.11 %

Vodka 480.770 515.060 543.510 7.13 % 5.29 %

Brandy 111.010 125.470 138.690 13.03 % 7.54 %

Rum 111.670 119.490 133.490 7.00 % 9.29 %

Scotch Whisky 74.890 83.960 89.600 12.11 % 4.98 %

Liqueurs 73.110 76.930 78.000 5.23 % 2.01 %

Gin 59.220 48.100 43.700 -18.78 % -6.96 %

Bourbon 25.990 28.100 28.180 8.12 % 0.61 %

Tequila 16.140 21.800 27.810 35.07 % 20.97 %

Cognac / Armagnac 9.180 10.940 12.300 19.17 % 9.53 %

Total 2126.870 2223.870 2237.050 4.56 % 0.36 %

33

Spirit Consumption by CategorySpirit Consumption by CategoryMillion 9l Cases

Page 13: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

The U.K. Market

Page 14: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

U.K Wine ConsumptionU.K Wine Consumption

Still light wine Sparkling wine

Forecast

155.078

144.344144.344

10.73310.733127.756

121.011121.011

6.7446.744

144.589

136.044136.044

8.5448.544

145.111

136.222136.222

8.8898.889

2003 2007 20122008

+ 12.42%

+ 26.69 %

+ 13.18 %

+ 5.96 %

+ 20.75 %

+ 6.87 %

Million 9l Cases

+ 21.39 %

Page 15: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Forecast

2003 2007 20122008

144.344

18.45618.456

68.62268.622

57.26757.267

+ 19.28 %

Red White Rosé

+13.32 %

+ 5.08 %

+ 64.16 %

+ 12.42 %

- 4.57 %

+ 7.71 %

+ 47.64 %

+ 5.96 %

Million 9l CasesStill Light Wine

U.K Wine Consumption (by Colour)U.K Wine Consumption (by Colour)

121.011

58.66758.667

7.3787.378

54.96754.967

136.044

61.64461.644

12.11112.111

62.28962.289

136.222

63.71163.711

12.50012.500

60.01160.011

Page 16: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Forecast

6.972

5.7556.474

+ 12.49 %+ 7.25 %

+ 21.15 %

Billion USDSorted on 2007 - Still Light

Wine

U.K Wine Consumption (in Value)U.K Wine Consumption (in Value)

2003 2007 20122008

6.501

Page 17: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Top 5 suppliers of the UK marketTop 5 suppliers of the UK market

Country 2003 2007 Evol. 2003/2007

Australia 24.600 31.233 26.96 %

France 31.511 25.722 -18.37 %

USA 13.689 18.433 34.66 %

Italy 12.089 16.000 32.35 %

Spain 9.789 12.289 25.54 %

Million 9l Cases Still Light and Sparkling

42

Page 18: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Spirits Consumption in the UKSpirits Consumption in the UKMillion of 9l Cases

Forecast

2003 2007 20122008

29.72729.727

+ 9.99 %

27.02627.026

28.42128.421

+ 5.86 %

+ 5.16 %28.08228.082

Page 19: Uk Selection For Press Pack

Source: VINEXPO / The IWSR 2009

Spirits 2003 2007 2012Evol.

2003/2007

Evol. 2007/201

2

Vodka 6.081 8.045 9.735 32.30 % 21.01 %

Scotch Whisky 7.776 6.897 6.419 -11.30 % -6.93 %

Liqueurs 4.018 4.155 4.418 3.41 % 6.33 %

Rum 2.35 2.391 2.274 1.74 % -4.89 %

Gin 2.365 2.321 2.486 -1.86 % 7.11 %

Brandy 1.545 1.319 1.192 -14.63 % -9.63 %

Bourbon 0.729 1.151 1.207 57.89 % 4.87 %

Cognac / Armagnac 0.84 0.839 0.714 -0.12 % -14.90 %

Tequila 0.112 0.12 0.139 7.14 % 15.83 %

Other Spirits 1.21 1.183 1.143 -2.23 % -3.38 %

Total 27.026 28.421 29.727 5.16 % 4.60 %

Spirits Consumption in the UK (by category)

Spirits Consumption in the UK (by category)

Million of 9l Cases