Channel the unbridled energy of America’s cheerleading force on behalf of your brand!

What is Varsity TV?What is Varsity TV?Varsity TV features the best in cheerleading, from

competitions to lifestyle and timely relevant content.

Original Programming Competitions Makeup Show (Competition and everyday) Beauty Routines (Best Cleansers, Hair Styles) Style & Fashion Cheer Jams (Music for Cheers) Music and Movie Reviews

Exclusive and Original Only Seen on Varsity TVFriday Night Cheerleading in America captures the spirit and

tradition of high school football through the eyes of theirbiggest supporters, the cheerleaders. From pep rallies to parades the

series gives you an inside from coast to coast .

Step-by-Step is a dance lifestyle series planned for 2008-2009 season

All routines from Varsity Championships are immediately uploaded to VarsityTV enabling friends and family to watch online

2 million video streams on average per month. Videos are on-demand by search

3.2 million video streams in one month of competition season!

Television is a “lean back” experience, VARSITYTV is a “lean forward” experience

Kelsy Group Study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result of watching

Customer Engagement with Varsity TV

Prestigious Competitions NationwidePrestigious Competitions Nationwide 816 Events 427,688 Participants 651,211 Spectators 1,078,899 Total Attendance One and two day major

competitions Complete geographic coverage Large spectator presence

A MILLION STUDENTS STRONG!!A MILLION STUDENTS STRONG!! 40,000 high school & jr. high

programs 2,500 college & university

programs 450,000 participants in Varsity

summer camps, Clinics & special events 34 years in business Dominant market share in all

segments

Measurable ResultsMeasurable Results Varsity offers brands a direct, grassroots connection

with more than a million of the most influential teen girls in America

Largest cheerleading community on the Internet

200,000 unique visitors per month with 330,000 unique visitors online at peak season

VarsityTV is Companion Viewing Environment for everything Varsity. On average visitors spend 9.12 minutes with video that they search for.

Varsity TV completes the engagement that offline events start

Total Audience engagement

Client Integration ElementsClient Integration Elements Home page Video

In-Stream video pre/mid/post-rolls

Chanel Intros with Brand Inclusion

Custom lifestyle videocasts (complete with imaging package)

Interactive Overlays featuring promotional message, or call to action

Video Ads with synchronized/Companion

Watch to Win Support – Promotional emails in newsletter or standalone, at events and in-stream announcements and promotions to drive additional demand for channel.

Brandcasting in existing shows

Let’s talk about Varsity TVLet’s talk about Varsity TV

• Avg. Monthly Video Views– 2 million

• Average Length of Stay– 9.12 Minutes

• Fun, engaging and Relevant!!!

Let’s talk about Varsity TV…Let’s talk about Varsity TV…

Visits

Average Stay

Video Page Skins ($50 CPM) Top Flash Banner Player Skin - Companion Ad

Rich Media Rolls (Pre, Mid, Post -$35) See Scion, McDonalds, Steve Madden etc.

Overlays and In-Page In-Page Banners-- $2.50 Overlays -- $10.00 ???

Custom Newsletter and Standalone Email Supported($5000)

Watch to Win Text to Win etc

Live Reads ( Endorsement Video) $75 CPM

Monthly Varsity TV Inventory…Monthly Varsity TV Inventory…

Who are they? Cheerleaders!!!Who are they? Cheerleaders!!! Highly visible, active leaders and peer

influencers within their schools, communities, and personal networks of friends and family

Higher GPA , 9 out of 10 enroll in college

Highly motivated, 3 in 4 play multiple sports

A Trendsetter! Early adopter of the hottest fashions,

technologies, products, and entertainment

CHEERLEADING IN POP CULTURE Watching Cheerleading Nationals was ranked

#29 on E!’s “101 Guiltiest Guilty Pleasures” “Bring It On” was #1 at the box office

In the end, connecting you to your consumer is like matchmaking. “I like you” You “get it” We have a true rapport!

Varsity TV will create an exact and authentic rapport with your target audience using proven tools and tactics combined with unmatched genuine instinct. Most importantly: VARSITYTV gives you content that truly engages your audience and provides real benefit!

Let’s Partner for Success

CONTACTMary Spiomspio@e360live.comO: (321) 293-3400