Viral NotesThe Present & Future of Music Marketing

Chris Craft@ChrisQueso

and 

Lamar Gilliam@TheNaoShaman

This is beautiful! What is that?... Velvet!!!

The Power is Yours*Be You  *Be Heard

*Be Seen

*Be Counted

*Be Patient

*Be Wealthy

*Be Nao

*Be Next

Be YouLove what you do & do what you love

*Find Your Voice

*Find Your Audience

*Find Your Way

Be You (Please)

Really Gwen?

Be HeardYouTube/Vimeo    -Timing of Engagement

Twitter    -High Frequency Medium     -Use Tools Like TweetDeck & Hootsuite     -PayWithATweet.com

Facebook    -Low Frequency    - Information Sensitive Medium     -Custom Landing Pages     -Roots Music Application

Digital Record Promotion    -Serato's Whitelabel.net    -DJBooth.net

Be Seen

EngagingFourSquareMobile/SMS

TransparentBlogging/Tumblogging

Web Streaming

Be CountedSocialBro - Language Demo

Hootsuite - Ow.ly Click Analytics

HubSpot Keyword Grader - Search Volume

Social Mention - Who is Talking?

Google Analytics & Alerts - Goals & Pings

Klout - Topics

 MailChimp - Opens and List Ratings

Be Patient

Dos• Always be promoting

• Use QR codes in promo

• Include venues in tweets

• Seek collaboration 

• Mess up

Don’ts• Rush to release music

• Go ham on Twitter 

• Tag flyers on Facebook

• Assume people know

• Wait for the perfect time

Be Patient

How many licks does ittake to reach the centerof a tootsie roll pop....

The world may never know.

Be Wealthy

Sell: iTunes Distribute: IODA, The Orchard

Incentivize: BandCampCampaign: Kickstarter

Mobilize: SquareDigitize: SoundExchange

Merchandise: Big Cartel/Etsy

Be NaoMusic Licensing 

Touring and Appearances

Run Fan Contests

Sponsors and Partnerships

Give co-signs to up and comers

Be Next Spotify

Inbound Marketing Google+ Brand Page SEO Quora

Vokle

Be In TouchChris Craft

Chief Visionary Officer

@ChrisQuesoChrisLovesYou.com 

Lamar GilliamDirector of Innovation

@TheNaoShamanNaoIsNow.com

Nao Media and Consulting@NaoMediaCon

NaoMediaCon.comconnect@naomediacon.com

855.WE.BRAND