7
ADVERTISING with What We Offer Spot Cable :30 Spot Advertising Comcast.net Online Banner Ads Digital Entertainment Network Online Banner Ads Movie & TV Related Vehix Local Ad Network Online Banner Ads Auto Related Video On Demand Up to 30 Minute Infomercial Video and Banner Production Let us Produce your commercial or Banner Ad Comcast Spotlight offers a variety of products suited to meet your individual needs:

What We Offer

Embed Size (px)

Citation preview

Page 1: What We Offer

ADVERTISING with

What We Offer

Spot Cable :30 Spot Advertising

Comcast.net Online Banner Ads

Digital Entertainment Network Online Banner Ads Movie & TV Related

Vehix Local Ad Network Online Banner Ads Auto Related

Video On Demand Up to 30 Minute Infomercial

Video and Banner Production Let us Produce your commercial or

Banner Ad

Comcast Spotlight offers a variety of products suited to meet your individual needs:

Page 2: What We Offer

ADVERTISING with

20 ZonesBaytown-Crosby/HighlandsBaytown Crosby/HighBrazosportChampionsClear LakeConroeCypress/Jersey VillageGalleria/MemorialGalvestonHumble/Atascocita Huntsville

Inner LoopKatyKingwoodNorth HoustonPasadena Pear/Friends SpringSugar LandWestchaseWoodlands

Networks available for insertionA&E AMCAnimal PlanetBETBiographyBravoCartoon NetworkCMTCNBCCNNComcast SportsComedy CentralDiscovery ChannelDiscovery HealthDisney XD

FX NetworkG4TVGalavisionGolf ChannelGreen PlanetHallmark ChannelHeadline NewsHGTVHistory ChannelLifetimeLifetime Movie NetworkMSNBCMTVMTV TR3S

Military ChannelMun2National GeographicNick/Nick at NiteNFL NetworkOxygenSoap TVSyFy ChannelSpeed ChannelSpike TVStyleTBSTLC

880,650 Households

Spot Cable

DISCLOSURES:  The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors.  Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate.  Zone estimates are generated by using Nielsen Interconnect Universe Estimates,  adjusted on a pro rata basis by internal subscriber counts by zone.  Nielsen Universe Estimates are derived:   in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample;  in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available.  These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November.  Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report].  The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors.  Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks.  Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company.  For more information please contact your Advertising Sales Executive.

DIYE!ESPNESPN2ESPN DeportesESPN NewsESPN UniversityFamily Channel Food NetworkFox Business NetworkFox News ChannelFox Sports HoustonFox Sports Espanol

TNTTV1Travel ChanneltruTVTV Land

The Weather ChannelUSA NetworkVH1VersusWE

Spanish Language Nets in Green

Page 3: What We Offer

ADVERTISING with

Comcast.net is the consumer portal for Comcast’s High-Speed Internet subscribers with approximately 505,000 subscribers in the Houston DMA. This is the gateway through which subscribers can log into their email accounts, read the latest news, view streaming video, monitor their portfolio, access member services, search the Internet and much more.

• Home• Email Sign-In

Page• Finance• Entertainment

• News• Sports• TV• Movies

Comcast.net in the Houston DMA receives more than 38 million page views per month giving Comcast.net advertisers the opportunity to receive millions of views in a truly clutter-free and targeted environment.

Pages Available

All pages will have a 300 x 250 above the fold ad unitA 728 x 90 footer banner will be available on all pages but the home and email sign in pages

Comcast.net

• Music• Games• Kids• Relationshi

ps

Specific dealer inventory displayed in banner

Thumbnails launch inventory information as a

video, including music and voiceover

BannerLink on Comcast.net:BannerLink is an interactive banner in which thumbnail images of your vehicle inventory automatically scroll across the ad unit. The

video is activated when the Comcast.net user rolls their cursor over the banner, engaging an inventory search in real time.

Page 4: What We Offer

ADVERTISING with

Comcast Digital Entertainment Network

Reach Movie and TV enthusiasts.Run throughout 3 great entertainment sites.

Fancast.com

Fandango.com Movies.com

FANCAST - Direct Link on Comcast.net Home PageConsumers can Watch TV Shows or MoviesGet TV ListingsSee What’s Hot in Web Video

FANDANGO –Link on Comcast.net site indexPurchase Movie TicketsGet Show timesRead Movie PreviewsView Trailers

MOVIES.COMLink on Fandango.comGet Show times & Ticket InfoView Movie TrailersView PhotosPlay Games

Three Ad Sizes required: 300 x 250, 728 x 90 and 160x600. In Banner Video available in 300 x 250.

Page 5: What We Offer

ADVERTISING with

About Vehix Local Automotive Advertising Network (VLAN)Run your Banner ads on 40+ automotive websites. The Vehix Local Ad Network is a collection of the automotive industry's top websites, providing a simple solution for advertisers to coordinate marketing campaigns across these targeted sites and gain maximum exposure to the in-market car buyer.

Three Ad Sizes required: 300 x 250, 728 x 90 and 160x600.

Vehix Local Automotive Ad Network

Page 6: What We Offer

ADVERTISING with

Video on Demand

Searchlight is Comcast Spotlight’s newest advertising solution located within Comcast’s ON DEMAND platform, and accessible with just a few clicks of the remote, direct-tune Channel 888, or by selecting ON DEMAND/Channel 01 and then selecting Searchlight. The Searchlight platform gives advertisers the opportunity to feature their products and services 24 hours a day, 7 days a week as one of the following types of advertising options:

Showcase is the premier opportunity for advertisers to reach ON DEMAND consumers through a dedicated location within Searchlight. Advertisers have their own branded folder where they can house up to 30 minutes of products and services content using multiple videos.

Feature allows advertisers to promote products and services as a single topic within Searchlight. A Feature is placed in the appropriate category folder under Searchlight and can be 2 to 30 minutes in length.

Content Sponsorship gives advertisers the opportunity to place their brands adjacent to pre-existing ON DEMAND content. Sponsorships are placed before, during or after ON DEMAND content and create advertiser presence within the ON DEMAND platform.

Why advertise on Searchlight?

• Cutting edge technology• Reach an opt-in, engaged

consumer• It’s available 24 hours a day, 7

days a week

• Direct Tune Channels• Research available through ON

DEMAND

“Comcast Video On Demand has provided us a unique marketing opportunity that works extremely well in promoting our high-revenue service lines and DMC experts.” Dawn Orzel, Corporate Director of Integrated Marketing Communications, Detroit Medical Center

“Since we started advertising with Comcast our pace is up 390% from last year!” Kristen Keller, Marketing Director, The Village at Breckenridge

Page 7: What We Offer

ADVERTISING with

Spot Production• Comcast employs a full service TV and Film Production

Department. We produce TV commercials and programs from :30 seconds to 30 minutes.

• Our production packages are flexible and can meet your budget. How does $175/hour editing sound to you?

• You can see examples of our work at http://houston.comcastspotlight.com/sites then click on Production.

• Or Call our Executive Producer, Jeff Weiss at 713-341-8998

We can produce your Banner Ad with or without your provided design elements.

We can also to turn your :30 spot into In Banner Video to give your ad excitement through sight, sound and motion..

Banner Ad Production