Who would be the audience for my media product?

My original target audience

I wanted to make my magazine like NME but targeted at the key demographic of female, aged 16-24 years of Class C1 (lower middle class).

I wanted the magazine to be a mixture between Cosmopolitan and NME.

I aimed to achieve this by setting it out in a neat and girly style using a nice range of candy colours and also using a vintage theme of photography.

My original reader ProfileMy magazine reader is a 18 year old female from York. She has just finished college studying a levels, doing textiles, art, English and photography. On a weekend she has a part time job working at Topshop.

She has just applied at university for a creative course. She is very passionate about photography and in her spare time, at the weekend she works on her photography portfolio with her boyfriend.

She also has a good close group of 'girl friends' who often mean up in town to look in vintage shops of a good bargain of some high fashion items! Then going to Starbucks to discuss 'boyfriends' and upcoming music events. Her style is unique and fashion is very important to her and her girls.

Music leads a great influence on the group of friends, as when together they discuss new bands in the Indie industry and talk about old classics like Red Hot Chilli Peppers! Her boyfriend has been teaching her how to play the guitar which she has always been wanting to learn. She goes to many gigs and festivals and enjoys the atmosphere at these events, with her circle of friend/boyfriends friends, and is a very creative, happy and artistic individual.

My reader – in vision!

Hobbies & Interests

Brands18

Does my magazine suit my target audience?

• I feel that the magazine that I have produced is well-suited to my original target audience because:

• My colour scheme is well-suited to my reader profile.

• Pastel Like Colours have been used throughout. It is different to NME and Cosmo. The colour scheme is feminine and vintage as I originally planned.

Does my magazine suit my target audience?

• I feel that the magazine that I have produced is well-suited to my original target audience because:

• My content is matched to my reader profile.

• There are articles on the favourite bands to suit my target age group.

• The cover matches with my original target reader who is learning the guitar and likes bands such as the Red Hot Chilli Peppers

Media Pack with Reader Profile

For My Final Audience

AIRWAVESALTERNATIVE INDIE ROCK

Airwaves is a new magazine aimed mainly for lower middle class, females of the age range of 16-24.

It will cover all aspects of Indie rock music, looking at new bands hoping to be future well known bands to all music lovers of this kind. We will be reviewing gigs, albums and have plenty of interview with some of the hottest new acts in the live lounge.

My magazine reader is a 18 year old female from York. She has just finished college studying a levels, doing textiles, art, English and photography. On a weekend she has a part time job working at Topshop.

She has just applied at university for a creative course. She is very passionate about photography and in her spare time, at the weekend she works on her photography portfolio with her boyfriend.

She also has a good close group of 'girl friends' who often mean up in town to look in vintage shops of a good bargain of some high fashion items! Then going to Starbucks to discuss 'boyfriends' and upcoming music events. Her style is unique and fashion is very important to her and her girls.

Music leads a great influence on the group of friends, as when together they discuss new bands in the Indie industry and talk about old classics like Red Hot Chilli Peppers! Her boyfriend has been teaching her how to play the guitar which she has always been wanting to learn. She goes to many gigs and festivals and enjoys the atmosphere at these events, with her circle of friend/boyfriends friends, and is a very creative, happy and artistic individual.

Name- AirwavesStyle/Attitude- Vintage, Cute, Feminine Genre- Alternative Indie RockTarget Audience- 16-24 Females, C1Frequency - MonthlyPrice- £2.50