1. and IDEOLOGY

2. Lewis (1991) has made some interesting points about television. He says that during an hour-long TV program, the odds of coming up with the same readings are low. But lets see... Television 3. Television The ASF Dancers are beautiful. 4. Television Ooooh. Lots of cash and goodies. I want that. 5. Television Pokwang looks hilarious. 6. Television The Ultra stampede is a sad event. 7. Television Television has the potential to influence people. And, like any other object in the semiological universe, it makes no sense until someone looks at orlistens to it. 8. Concepts to be Reviewed

Ideology

represents the imaginary relationship of individuals to their real conditions ofexistence (Althusser).

false consciousness imposed by the ruling class to the lower classes (Marx).

Interpellation

process by which we are constructed by ideologies that speak to us everyday throughlanguage and images (Althusser).

Hegemony

dominant ideologies are presented as common sense and that dominant ideologiesare in tension with other forces and constantly in flux (Gramsci).

9. All throughout this slide show, we will see how a show such as Wowowee is full of interesting ideologies. 10.

• Fun games with high price at stake, different performances (production numbers) by known actors and actresses, and has drama too.

Festivity

• Sexy and good Dancers

• • They perform amazing stunts and dances. It adds to their festive theme.

• • They all smile at the camera.

• • They wear sexy, revealing and bright-colored costumes

• Lively songs

• • Genre: Novelty

• • Catchy songs

• • They sing same songs everyday.

Aesthetically pleasing

• Colorful set/stage

• • Colorful lights

• • High-tech props & gadgets

Variety Show 11. The Kapamilyas

Hosts

• Willie Revillame (main host)

• • He is a famous comedian.

• • He is the leader. Since they saying that they are the peopleskapamilya , the patriarchal system is shown.

• Mariel Rodriguez, Lara Quigaman, Valerie Conception (co-hosts)

• • Young beautiful ladies with high-pitched voices

• • They dress up like they are attending parties.

• Pokwang, RR (co-hosts, comediennes)

• • They are overdressed.

• • They usecarabaoenglish to be funny.

• Guest hosts

• • Special guest hosts are invited on special occasions for special reasons like promoting a movie or teleserye

12.

Audience/Crowd

• A mixture of the different classes of society but most are the poor

• • Foreigners

• • Filipino TFC Subscribers from abroad

• • Middle class

• • Lower class

• • Poorest of the poor

• gets to be the contestants for some contests

Charitable institution

• They give money to the poor.

• They are mediators of conflicts in the different families.

• They help families find their lost member.

• They help those who are in need of medical assistance.

Advertiser

• They promote health and beauty products, artists, shows, movies, food, etc.

13. CAST OF WOWOWEE 14. CAST OF WOWOWEE 15. CAST OF WOWOWEE 16. CAST OF WOWOWEE 17.

Family values

Idea of Fun and Humor

Concept of Beauty

Concept of hope for a better future (through Wowowee)

Fashion

Voyeurism pleasure and power of looking

SOME IDEOLOGIES RELATED TO THE CAST 18. Willie constantly mentions pamilya, and Pilipino.There are certain things that make a good kapamilya, like the OFWs (aka TFC subscribers) who are expected to share their blessings to the less fortunate kapamilyas. And also, these things make a good Pilipino. SOME IDEOLOGIES RELATED TO THE CAST 19. The ASF Dancers Yes, they show us the conventional beauty. Fair, long- haired, thin? 20. ASF: Voyeurism Voyeurism is a Freudian concept regarding the pleasure and power of looking. 21. ASF: Voyeurism The ability to see the secret lives of others gives the voyeur (likened to a Peeping Tom) power over them. And thus pleasure. Could this be the reason why reality shows are so popular? 22. ASF: Voyeurism Fiske (1987) writes Mulvey as saying The pleasures produced by the satisfaction of voyeurstic desire are aligned with the values of patriarchy. 23. ASF: Patriarchy Models decorating the prizes are linked to sexuality (from the mans point of view), and ultimately, satisfaction. 24. ASF: Patriarchy Of course, not only the men watch Wowowee. Women watch too. And they can appreciate (to a certain extent) the dancers. 25. ASF: The Male Gaze Of course, not only the men watch Wowowee. Women watch too. And they can appreciate (to a certain extent) the dancers. 26. ASF: The Male Gaze The mobilization of masculine desire in the female viewer and the construction of her in a masculine reading position from which she can make sense of her own body through masculine eyes is an obvious economic strategy of the beauty industry. 27. The Games The games are generally the same. Contestants start our with nothing, and goes through the game answering questions correctly.Sometimes, the answer is just a guess, but thats enough for someone to win.There are also cases when there are no winners. Tough luck for them. 28. The Games The games seem so normal, but in reality, they are a thriving site for ideology formation and distribution. 29. Let us remember that hegemony happens when there are dominant ideologies.However, its not as simple as something being imposed by the people on top.SOME IDEOLOGIES RELATED TO THE GAMES 30. In Fiskes book (1987) Gramsci was mentioned as treating hegemony as a compromise equilibrium where there is resistance and incorporation Fiske himself said that culture is a site for struggle, things arent completely decided by those on top. SOME IDEOLOGIES RELATED TO THE GAMES 31. An interesting example is the capitalist ideology. Apparently, this is one of the ideologies behind game shows. SOME IDEOLOGIES RELATED TO THE GAMES 32. Remember thatcapitalismis an economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market. ( Merriam-Webster Online Dictionary , 2005) Capitalist Ideology 33. As a way of thinking, Hooker (1996, par 8) explains in the Washington State University that: Capitalism is fundamentally based on the Enlightenment idea of progress; the large-scale social goal of unregulated capitalism is to produce wealth, that is, to make the national economy wealthier and more affluent than it normally would be. Therefore, in a concept derived whole-cloth from the idea of progress, the entire structure of capitalism as a way of thinking is built on the idea of "economic growth." This economic growth has no prescribed end; the purpose is for nations to grow steadily wealthier . Capitalist Ideology 34. So back to Wowowee.The prizes in wowowee are cash, houses, jeepneys, tricycles. Clearly, economic wealth is given to winners.Capitalist Ideology 35. Capitalist Ideology Even the mechanics of the game reflect capitalist views. First, the contestants are all different, but equal in opportunity.Just like in life. 36. Capitalist Ideology Those who know the answer can move on to the next round. Similarly, those of natural talent will rise up the economic class. 37. Capitalist Ideology Some people win the prize, some go home. 38. Capitalist Ideology People get rich because they deserve it.When people are poor, it must be because of their natural deficiencies. 39. Capitalist Ideology This ideology naturalizes the class system. 40. The Role of Luck Absolutely everyone has a chance to rise up through the power system. Luck provides an ideologically acceptable explanation of success and failure. 41. Something to ponder about... There is one particular game calledGuess the Presyo, Get the Premyo . It is patterned after the American game showThe Price is Right .It is interesting that viewers are rewarded by the controllers of the market for knowing so well the price that they themselves set. 42.

Stampede

Wilyonaryo

Censorship

ISSUES FACED BY WOWOWEE 43. ULTRA STAMPEDE 44. WILYONARYO SCANDAL 45. ASF DANCER INCIDENT 46.

Right and Wrong

Poverty

Hope

Justice

Sympathy

Morality

SOME IDEOLOGIES RELATED TO THE ISSUES IN WOWOWEE 47. In the essay Viewers Making Meaning, concepts are said to be introduced and embedded in our brains through repetition. Ever since we were children, we have seen these things, absorbed these ideas. Its the only way to think and people know. ---cant read the citation very well---- How are we led into believing these things?? 48. capitalism. (2005). InMerriam-Webster Online Dictionary . Retrieved May 12, 2008, from http://www.merriam-webster.com/dictionary/capitalism Fiske, John. (1987).Television culture . London: Routledge. Francisco, Jose Mario S. J. (2000). A local genealogy of desire: Aliw sa buhay Pilipino. In S. Reyes, (Ed.)Aliw: Selected essays on popular culture(pp. 14-24). Manila: DLSU Press. Hooker, Richard. (1996).Capitalism.Retrieved May 12, 2008 from http://www.wsu.edu/~ dee/GLOSSARY/CAPITAL.HTM Lewis, Justin. (1991).The ideological octopus: An exploration of television and its audience.New York: Routledge. References 49. References Lumbera, Bienvenido. (1984).Revaluation : essays on Philippine literature, cinema and popular culture.Quezon City: Index Press. Storey, John. (1999).Cultural consumption and everyday life.London: Arnold. Santiago, Erwin. (2008).TV Ratings: "Wowowee" and "Marimar" led NUTAM ratings last February .Retrieved May 12, 2008, from http://www.pep.ph/news/16683/TV-Ratings:-Wowowee-and-Marimar-led-NUTAM-ratings-last-February/12.