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WWE Television PowerJuly 28, 2009
WORLD WRESTLING ENTERTAINMENT
2
BRAND RING POSTS
History and
Tradition
Athletic and Charismatic Superstars
Engaging Story Lines
Uniquely Passionate Fan Base
3
WWE FAN DEMOGRAPHICS
<18 18-34 35-49 50+ Male Female
23.2%
26.3%23.3%
27.2%63.8%
36.2%
Balanced Age Distribution Strong Female Composition
Diverse Audience
White 62.1%Black / African-American 20.2% (index 158)Hispanic Origin 23.0% (index 154)
Source: Nielsen Media Research 12/29/08-3/29/09
4
WWE Typical Audience: Male
Meet Jack, a 26 year old mechanic
Watches Raw, SmackDown and ECW each week with his roommates
Attends WWE live events every time they’re in town
Considers himself a “gamer”
Collects DVDs (particularly comedy & action movies)
Single and image conscious
Updates his Facebook page from his mobile phone
21.6% of WWE TV audience (approx. 3.4 million)
Meet Richard, a 44 year old husband & father of two
Watches WWE with his kids (as his father did with him)
Entertains at home in front of his new home theater system
Reads USA Today and motorcycle magazines
Sundays reserved for football, family time and WWE PPV (w/ kids)
32.6% of WWE TV audience (approx. 5.1 million)
5
WWE Typical Audience: Female Meet Nancy, a 46 year old working mom
Watches WWE with her “tween” son
Gets excited about throwing WWE parties for her son and his friends
Drives a domestic SUV while shoes and make-up are her passion
Primarily uses the computer for shopping online and paying bills
15.5% of WWE TV audience (approx. 2.4 million)
Meet Sara, a 28 year old Hispanic; new mother
Watches WWE, sports and Vh1 reality with her boyfriend
Avid reader
Lives vicariously through action/adventure video games
Uses her mobile phone at home instead of a land-line
“Infomercials” are a guilty pleasure (proud owner of the Flip-n-Fold)
11.1% of WWE TV audience (approx. 1.7 million)
6
- Consistently cable TV’s most watched program- Longest running weekly episodic entertainment program on TV
- Most watched program on MyNetwork TV among all key demographics - Most watched Friday broadcast TV program among males under 55
- #1 regularly scheduled program on Sci-Fi among all key male demographics
- A new first-run, original program airing exclusively on WGN America
Original Weekly Programming 52 Weeks a Year 15.6 Million Unique Viewers Each Week
DOMESTIC TV PROGRAMMING
7
• RawRaw is consistently one of the most watched regularly is consistently one of the most watched regularly scheduled programs on cable television.scheduled programs on cable television.
• SmackDownSmackDown is Friday’s #1 program on broadcast TV is Friday’s #1 program on broadcast TV among males under 55.among males under 55.
Source: Nielsen Media Research, 12/29/08-3/29/09; Includes programs with 5+ telecasts
The Closer (TNT; Mo 9p) 6,781,000
Burn Notice (USA; Th 10p) 6,568,000
Monk (USA; Fr 9p) 6,206,000
RAW 10p (USA; Mo 10p) 5,916,000
RAW 9p (USA; Mo 9p) 5,403,000
Psych (USA; Fr 10p) 5,318,000
ICarly (NICK; Sa 8p) 4,468,000
Secret Life/Teen (FAM; Mo 8p) 4,032,000
Top Chef (BRVO; We 10p) 4,010,000
Sonny w/ Chance (DSNY; Su 8p)3,934,000
ProgramProgram ImpressionsImpressions
Cable – Total Viewers
SmackDown (MNT; 8p) 2,114,000
Numb3rs (CBS; 10p) 2,100,000
Ghost Whisperer (CBS; 8p) 1,991,000
Dollhouse (FOX;9p) 1,864,000
Flashpoint (CBS; 9p) 1,832,000
Terminator: SCC (FOX; 8p) 1,756,000
20/20-Fri (ABC; 10p) 1,440,000
Howie Do It (NBC; 8p) 1,402,000
Friday Night Lights (NBC; 9p) 1,376,000
Howie Do It (NBC; 8:30p) 1,337,000
ProgramProgram ImpressionsImpressions
Friday Broadcast – M<55
8
WWE vs. SPORTS PROGRAMMINGAverage Viewers Per Regular Season Cable Telecast
5329
16971339
319
0
1000
2000
3000
4000
5000
6000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research; NBA (ESPN/TNT, 10/28/08-4/15/09); MLB (ESPN/TBS, 4/5/09-present); NHL (Versus, 10/4/08-4/14/09)
9
WWE vs. LATE NIGHT PROGRAMMINGAverage Viewers Per Telecast
55305068
3545
20211557
0
1000
2000
3000
4000
5000
6000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research (3/30/09-6/28/09)
10
WWE vs. TALK/ENTERTAINMENTTotal Viewers Per Telecast
62755810 5616 5530
5068
0
1000
2000
3000
4000
5000
6000
7000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research (3/30/09-6/28/09)
11
WWE vs. TALK/ENTERTAINMENTViewers A18-49 Per Telecast
3227
2661
2195 20831787
0
500
1000
1500
2000
2500
3000
3500
Vie
wer
s A
ge
18-4
9
Source: Nielsen Media Research (3/30/09-6/28/09)
12
WWE vs. CRITICAL FAVORITESAverage Viewers Per Telecast
5530
21051741
1435 1407
0
1000
2000
3000
4000
5000
6000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research; Original Telecast: Raw (USA, 3/30/09-6/28/09); Entourage (HBO, 9/7/08-11/23/08); MadMen (AMC, 7/27/08-10/26/08); Dexter (Showtime, 9/28/08-12/14/08); TruBlood (HBO, 6/14/09-7/19/09)
13
WWE vs. POP CULTURE PROGRAMS
6495
5530
29492629
844
0
1000
2000
3000
4000
5000
6000
7000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); J&K (TLC, 5/5/09-6/29/09); Hills (MTV, 4/6/09-5/31/09); Gossip (CW, 9/1/09 – 5/18/09); Prep (Bravo, 6/23/09 – 7/21/09)
Average Viewers Per Telecast
14
WWE vs. REALITY PROGRAMMING
55305209
43143816
2551
0
1000
2000
3000
4000
5000
6000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); Runway (Bravo, 7/16/08-10/15/08); Chef (Bravo, 11/12/08-3/4/09); Celeb ( NBC, 6/1/09-6/24/09); Wives NJ ( Bravo, 5/12/09-6/16/09)
Average Viewers Per Telecast
15
WWE vs. POPULAR KID SHOWS
5530
3368 3259
2636
0
1000
2000
3000
4000
5000
6000
Vie
wer
s A
ge
2+ (
000)
Source: Nielsen Media Research; Original telecasts (USA, Nick, Disney, 3/30/09 – 6/28/09)
Average Viewers Per Telecast
16
HouseholdsHouseholds 3,782,0003,782,000 +5.2%+5.2%
Total ViewersTotal Viewers 5,677,0005,677,000 +6.6%+6.6%
DemographicDemographic ImpressionsImpressions vs. 1Q08vs. 1Q08
Persons 18-34Persons 18-34 1,485,0001,485,000 +4.4%+4.4%
Persons 18-49Persons 18-49 2,824,0002,824,000 +6.2%+6.2%
Persons 25-54Persons 25-54 2,749,0002,749,000 +11.8%+11.8%
Males 18-34Males 18-34 1,009,0001,009,000 +4.5%+4.5%
Males 18-49Males 18-49 1,896,0001,896,000 +8.1%+8.1%
Males 25-54Males 25-54 1,871,0001,871,000 +13.0%+13.0%
Average Weekly ImpressionsAverage Weekly Impressions
17
100+ WWE Superstars & Divas Under Booking Contract
50 Classic Superstars
WWE SUPERSTARS
18
WWE SUPERSTARS ON TV
19
HOLLYWOOD WALK OF FAME
• WWE Chairman Vince McMahon has a star on the Hollywood Walk of Fame – right next to Kermit the Frog
20
2009 CELEBRITY INTEGRATIONS
Sherri Shepherd, Host of The View
21
2009 CELEBRITY INTEGRATIONS
Mickey Rourke, Academy Award Nominee
22
2009 CELEBRITY INTEGRATIONS
Seth Green, Emmy Award Nominee
23
WWE COMPANY OVERVIEW
Publicly Traded Company on NYSE since 1999
Annual Revenue $520+ Million
Offices in Stamford, NYC, LA, London, Tokyo,
Singapore Four Core Business Areas
– Live Events and Televised Entertainment, Consumer Products, Digital Media and WWE Studios
24
WWE -- DID YOU KNOW?
• WWE television programs can be seen in 500 million homes worldwide -- more than the NBA, MLB and the NFL combined.
• With over 800 episodes, RAW surpasses ER, MASH and Seinfeld combined, and has been watched more than 3 billion times in the U.S. alone.
• SmackDown is the fastest weekly episodic to reach its 500 th episode in U.S. primetime history, and has been watched more than 2.6 billion times in the U.S. alone.
• WWE had more live events in Europe than the NBA, NHL, MLB and NFL combined.
• WWE Universe has more Facebook friends than the Boston Celtics, the Pittsburgh Steelers and Entourage.
• Over the past 5 years, WWE Superstars have visited more than 200 military installations.
• Since 1999, WWE has published 40 books and 22 have reached the New York Times Best Seller List.
• WWE video games have sold more than 39 million copies in the last 10 years.
• It takes 14 tractor trailers, 2 TV trucks, a generator truck, a satellite truck and 7 tour buses to carry the equipment and crew to the weekly televised events.
25
Pay-Per-View14 events annually1.4 Million US Viewers/PPV (avg.)
WWE.com14.6 million unique visitors/month456 million page views/month
WWE Magazine6.6+ million readers
WWE Studios1 original release
(quarterly)
Consumer Products30,000+ WWE Shop orders;
weekly events’ sampling
WWE Events6 shows per week 300+events annually
Television Programming145 Countries/ 28 Languages
15.6 million viewers/week (U.S.)
Home Video30 DVD releases annually
100+ Titles in Catalog
WWE Kids (Magazine; Web Site)650,000 audience
WWE Wireless130,000 impressions
Music1-2 original releases
(annually)
MULTI-PLATFORM GLOBAL ENTERTAINMENT COMPANY
26
14.6 Million Monthly Unique Visitors
23.6 Million Video Streams
456 Million Page Views
Consistently Ranked in Top 250 Most Popular Worldwide Web Properties
For April 2009, More Visits than Disney, Hulu, NBA and TMZ
Ranked #2 for Most Searches on Yahoo! in 2006-2008, Just Behind Britney Spears, American Idol and Miley Cyrus
Source: Omniture; 6-month rolling average; April 2009
DIGITAL MEDIA
27
CORPORATE PARTNERS
Thank You!