BRENDAN SAMPLE

COMPANY OVERVIEW

YouTube is a video-sharing website that allows anybody to post their own videos online and watch videos posted by other

users.

www.youtube.com

CREATION AND HISTORY OF YOUTUBE

YouTube was created in February of 2005 by Steve Chen, Chad Hurley, and Jawed Karim, all former employees of PayPal. The site made its official debut in November of that year.

The website quickly took off and was reaching twenty million people per month by the summer of 2006.

In October 2006, Google bought YouTube for $1.65 billion.

MISSION STATEMENT

“YouTube’s mission it to provide fast and

easy video access and the ability to share

videos frequently.”

PURPOSE

YouTube allows anybody with access to the internet to watch videos about any topic or subject imaginable. They can be educational, inspirational, music videos, vlogs (video blogs), sketch comedy, promotional, etc., etc…

In addition to internet access, those who have the right equipment can record and upload their own videos for everyone to see. Many people like to create videos as an enjoyable hobby, while most companies use the site for promotional purposes through both advertisements and uploading their own videos.

HOW IS YOUTUBE USED?Education: While YouTube is used more for entertainment, there are many educational videos on the website as well. Teachers will sometimes used these videos to support a lesson or convey a message in a way that students can really connect to.

Home: The site is used much more leisurely in the home, as families will often watch videos that they find funny or otherwise entertaining.

Business: Businesses can use advertisements, which are prevalent on YouTube, to promote their products and/or services. They can also reach out to their customers through videos they upload themselves.

PROFITS

While YouTube doesn’t charge people to use the site, they still have many ways to make money.

• Advertising

• Profits of Google

• Users can rent full-length movies and television show episodes

SIMILAR WEBSITES

While YouTube is by far the most popular video-sharing service online, there are other sites that offer similar provisions:

• Vimeo

• Dailymotion

• Metacafe

• Break

TOP 10 ARTISTS WHO WENT VIRAL ON YOUTUBE

Hindustan times - http://www.hindustantimes.com

Many artists have been able to reach hundreds of millions of fans through just a single music video. This article lists the top videos that became extremely popular based on how quickly the song went viral, how many people watched it, and the quality of the song and video.

WHERE ARE ALL THE YOUTUBE STARS NOW?

Gizmodo Australia – www.gizmodo.com.au

Over the past few years, many ordinary people have become internet celebrities through homemade videos that went viral. Gizmodo recounts how some of the most famous YouTube stars became famous and how their videos have affected their lives.

YOUTUBE IOS APP GETS LIVE STREAMING SUPPORT

Mashable – www.mashable.com

The YouTube application for the iPhone and iPad recently received a system update. The most notable new feature in the update was support for videos that stream live.

JOBS AT YOUTUBE

One might think that, as a site that allows its users to upload videos themselves, YouTube wouldn’t have much of a need for workers. However, YouTube is actually a large company based in San Bruno, California, and just like any other company, they hire many workers to help run the site.

One position that seemed particularly interesting to me was that of Marketing Programs Manager. This position is responsible for the site’s mobile marketing programs and working directly with mobile partners on ways to promote the website.

THIS IS YOUTUBE

http://www.youtube.com/watch?v=ojqWclLQOxk&feature=player_embedded