A production made

by:

5Sins

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Communicative campaign <<Once You Needed Your Teddy Bear Now It Needs

You>>

Approach the social media, facebook, instagram and twitter creating a

hashtag #hugyourbear

Invite user to send photo or a video of his story with a teddy bear

There will be two winners

The prize : a personal all-day tour all over the shelter with an

instructors escort and observation of the daily life of a bear

Target : 1) activate the attention and interest of the visitors

2) encourage them to make an adoption.

https://www.youtube.com/watch?v=Eq1lB4OTlHc

Social Media Quiz:

• The quiz includes elements of character such as stubborn, cheerful, lonely, sleepy,

frisky, loud, daredevil, shy etc. which could apply to both people and bears.

• The person will check the box that matches his personality and in conjunction with

other components like the age, the quiz will show the bear in Arcturos sanctuary that have

similar characteristics.

• It will display information about the bear, like her or his story and daily life

• And of course it will contain all the information needed regarding the ways of

contribution to the cause as well as information about when and how to visit, help -by

volunteering- or even adopt the bear.

Besides the quiz, we had

another delicious idea…

CHOCOLATES

These chocolates:

• will be wrapped and one characteristic of each bear in the

shelter will be written on the wrapper.

• Every visitor will pick a chocolate according to the

characteristic that expresses them best.

• On the wrapping paper there will also be a bar code. The

visitors will type in this code on their mobile phone so as to see

which bear they share the characteristic with.

Last but not least…

We suggest the creation of a clip that will represent the actions of human for

stray animals and finally it will urge people to offer their help to wild animals

and especially bears, too.

• Presentation at social media and the site of Arcturos.

• Target group: generally users of social media and followers/ especially

animal lovers.

• Our aim is to sensitize and induce people to take action for the

protection of the brown bear.

• It is NOT our goal to confuse wild animals with pets but to emphasize

that all the creatures of our ecosystem deserve equal treatment.

• Force the public to visit Arcturos’ s site (maybe and the sanctuary, too)

so as to be informed for the actions of the organization and how they can

contribute.

https://www.youtube.com/watch?v=_71PAkhas-g&feature=youtu.be

• Panteion University, Athens, Greece

• MarketingLab@ADandPRLab

• Instructor: Diana Birba

• Professor: Betty Tsakarestou, Ph.D, Assistant Professor and

Head of Advertising and Public Relations Lab, Panteion

University, Athens, Greece

• Project: Arcturos

• Twitters: @Sinekogloukon, @IrilenaVa ,@danaezac,

@oAbDtohuxITEgjp ,@mzafiri1234

• 3rd Year Of Studies

THE CREATION TEAM :SINEKOGLOU KONSTANTINAZACHARIOU DANAEVASSOU AGGELIKIVARELLA IRILENAZAFEIRI MARIA